A User Acceptance Of Web Personalization Systems
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A User Acceptance Of Web Personalization Systems
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Author : Dr. Fendi Ameen
language : en
Publisher: Iris Publishing
Release Date : 2014-10-09
A User Acceptance Of Web Personalization Systems written by Dr. Fendi Ameen and has been published by Iris Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-09 with Computers categories.
Research on web personalization techniques for collecting and analysing web data in order to deliver personalized information to users is in an advanced state. Many metrics from the computational intelligence field have been developed to evaluate the algorithmic performance of Web Personalization Systems (WPSs). However, measuring the success of a WPS in terms of user acceptance is difficult until the WPS is deployed in practice. In summary, many techniques exist for delivering personalized information to a user, but a comprehensive measure of the success in WPSs in terms of human interaction and behaviour does not exist. This study aims to develop a framework for measuring user acceptance of WPSs from a user perspective. The proposed framework is based on the unified theory of acceptance and use of technology (UTAUT). The antecedents of user accep- tance are described by indicators based on four key constructs, i.e. performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC). All these constructs are underpinned by Information Systems (IS) theories that determine the intention to use (BI) and the actual use (USE) of a technology. A user acceptance model was proposed and validated using structural equation modelling (SEM) via the partial least squares path modelling (PLS-PM). Four user characteristics (i.e. gender, age, skill and experience) have been chosen for testing the moderating effects of the four constructs. The relationship between the four constructs in regard to BI and USE has been validated through moderating effects, in order to present an overall view of the extent of user acceptance of a WPS. Results from response data analysis show that the acceptance of a WPS is deter- mined through PE, EE SI, and FC. The gender of a user was found to moderate the relationship between performance expectancy of a WPS and their behavioural intention in using a WPS. The effect of behavioural intention on the use of WPS is higher for a group of females than for males. Furthermore, the proposed model has been tested and validated for its explanation power of the model and effect size. The current study concluded that predictive relevance of intention to use a WPS is more effective than the actual WPS usage, which indicated that intention to use has more prediction power for describing a user acceptance of a WPS. The implications of these measures from the computational intelligent point of view are useful when a WPS is implemented. For example, the designer of a WPS should consider personalized design features that enable the delivery of relevant information, sharing to other users, and accessibility across many platforms, Such features create a better web experience and a complete security policy. These measures can be utilized to obtain a higher attention rate and continued use by a user; the features that define user acceptance of a WPS.
Digital Technologies And Instructional Design For Personalized Learning
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Author : Zheng, Robert
language : en
Publisher: IGI Global
Release Date : 2018-03-02
Digital Technologies And Instructional Design For Personalized Learning written by Zheng, Robert and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-02 with Education categories.
When facilitating high-quality education, using digital technology to personalize students' learning is a focus in the development of instruction. There is a need to unify the multifaceted directions in personalized learning by presenting a coherent and organized vision in the design of personalized learning using digital technology. Digital Technologies and Instructional Design for Personalized Learning is a critical scholarly resource that highlights the theories, principles, and learning strategies in personalized learning with digital technology. Featuring coverage on a broad range of topics, such as collaborative learning, instructional design, and computer-supported collaborative learning, this book is geared towards educators, professionals, school administrators, academicians, researchers, and students seeking current research on the area of personalized learning with digital technology.
Human Computer Interaction
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Author : Peter Forbrig
language : en
Publisher: Springer
Release Date : 2010-08-06
Human Computer Interaction written by Peter Forbrig and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-06 with Computers categories.
The IFIP World Computer Congress (WCC) is one of the most important conferences in the area of computer science at the worldwide level and it has a federated structure, which takes into account the rapidly growing and expanding interests in this area. Informatics is rapidly changing and becoming more and more connected to a number of human and social science disciplines. Human–computer interaction is now a mature and still dynamically evolving part of this area, which is represented in IFIP by the Technical Committee 13 on HCI. In this WCC edition it was interesting and useful to have again a Symposium on Human–Computer Interaction in order to p- sent and discuss a number of contributions in this field. There has been increasing awareness among designers of interactive systems of the importance of designing for usability, but we are still far from having products that are really usable, and usability can mean different things depending on the app- cation domain. We are all aware that too many users of current technology often feel frustrated because computer systems are not compatible with their abilities and needs in existing work practices. As designers of tomorrow’s technology, we have the - sponsibility of creating computer artifacts that would permit better user experience with the various computing devices, so that users may enjoy more satisfying expe- ences with information and communications technologies.
Navigating The Digital Landscape
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Author : Nripendra Singh
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-05-23
Navigating The Digital Landscape written by Nripendra Singh and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-23 with Business & Economics categories.
Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.
Web Personalization In Intelligent Environments
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Author : Giovanna Castellano
language : en
Publisher: Springer
Release Date : 2009-09-30
Web Personalization In Intelligent Environments written by Giovanna Castellano and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-30 with Technology & Engineering categories.
At first sight, the concept of web personalization looks deceivingly simple. A web personalization system is a software component that collects information on visitors to a web site and leverages this knowledge to deliver them the right content, tailoring presentation to the user's needs. All over the world, web designers and web content managers rely on web personalization solutions to improve the effectiveness and - ability of their web-based applications. Still, the scientific foundation of web personalization remains a controversial issue. Practitioners know very well that when properly implemented, personalization del- ers a much better user experience; but when it is poorly implemented, personalization may backfire and even distract the user's attention away from some useful (and co- ly-to-develop) enriched content. In other words, tailoring content, and varying it routinely, may make a site more attractive; but an unstable site look can have a negative impact on the overall m- sage. Everybody seems to agree that this is a real danger; but there are specific qu- tions that are much harder to answer convincingly.
Personalized Human Computer Interaction
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Author : Mirjam Augstein
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-09-23
Personalized Human Computer Interaction written by Mirjam Augstein and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-23 with Business & Economics categories.
Personalized and adaptive systems employ user models to adapt content, services, interaction or navigation to individual users’ needs. User models can be inferred from implicitly observed information, such as the user’s interaction history or current location, or from explicitly entered information, such as user profile data or ratings. Applications of personalization include item recommendation, location-based services, learning assistance and the tailored selection of interaction modalities. With the transition from desktop computers to mobile devices and ubiquitous environments, the need for adapting to changing contexts is even more important. However, this also poses new challenges concerning privacy issues, user control, transparency, and explainability. In addition, user experience and other human factors are becoming increasingly important. This book describes foundations of user modeling, discusses user interaction as a basis for adaptivity, and showcases several personalization approaches in a variety of domains, including music recommendation, tourism, and accessible user interfaces.
The Adaptive Web
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Author : Peter Brusilovsky
language : en
Publisher: Springer
Release Date : 2007-05-16
The Adaptive Web written by Peter Brusilovsky and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-16 with Computers categories.
This state-of-the-art survey provides a systematic overview of the ideas and techniques of the adaptive Web and serves as a central source of information for researchers, practitioners, and students. The volume constitutes a comprehensive and carefully planned collection of chapters that map out the most important areas of the adaptive Web, each solicited from the experts and leaders in the field.
Globalized Consumer Insights In The Digital Era
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Author : Sahin, Fatih
language : en
Publisher: IGI Global
Release Date : 2024-03-05
Globalized Consumer Insights In The Digital Era written by Sahin, Fatih and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-05 with Business & Economics categories.
As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.
Intelligent User Interfaces Adaptation And Personalization Systems And Technologies
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Author : Mourlas, Constantinos
language : en
Publisher: IGI Global
Release Date : 2008-09-30
Intelligent User Interfaces Adaptation And Personalization Systems And Technologies written by Mourlas, Constantinos and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-30 with Medical categories.
"This book identifies solutions and suggestions for the design and development of adaptive applications and systems that provides more usable and qualitative content and services adjusted to the needs and requirements of the various users"--Provided by publisher.
Ecdg 2018 18th European Conference On Digital Government
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Author :
language : en
Publisher: Academic Conferences and publishing limited
Release Date : 2018-10-25
Ecdg 2018 18th European Conference On Digital Government written by and has been published by Academic Conferences and publishing limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-25 with categories.
The European Conference on e-Government has been running now for 18 years. This event has been held in Italy, Ireland, Belgium, UK, Slovenia, to mention a few of the countries who have hosted it. This year we are refocusing the conference to look more broadly at the area of Digital Government. The conference is generally attended by participants from more than 40 countries and attracts an interesting combination of academic scholars, public sector workers and individuals who are engaged in various aspects of Digital Government research and application.