Abo Commerce Im Lebensmittel Onlinehandel Analyse Der Kundinnen Und Kundenerwartungen
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Abo Commerce Im Lebensmittel Onlinehandel Analyse Der Kundinnen Und Kundenerwartungen
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Author : Dominik Wanke
language : de
Publisher: GRIN Verlag
Release Date : 2022-10-04
Abo Commerce Im Lebensmittel Onlinehandel Analyse Der Kundinnen Und Kundenerwartungen written by Dominik Wanke and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-04 with Business & Economics categories.
Masterarbeit aus dem Jahr 2020 im Fachbereich BWL - Marktforschung, Note: 2, , Sprache: Deutsch, Abstract: Aufgrund des Umschwungs in ein digitales Zeitalter und der damit veränderten Rahmenbedingungen in der Lebensmittelversorgung widmet sich die Arbeit der Frage, wie abobasierende Geschäftsmodelle im Lebensmittel-Onlinehandel den Alltag von Personen erleichtern können. Des Weiteren sind die Fragen welche Faktoren von Unternehmen für eine erfolgreiche Online-Abo-Vermarktung bereits berücksichtigt werden sowie welche Erwartungen potenzielle Kundinnen und Kunden an ein abobasiertes Geschäftsmodell im Lebensmittel-Onlinehandel stellen, Teil dieser Arbeit. Die Digitalisierung ist ein umfangreicher Innovationsprozess, der sich tiefgreifend in den Alltag der Menschen integriert. Die Stadt als Lebensraum der Menschen ist ebenso von der Transformation betroffen. Der Antrieb dieses Prozesses besteht aus den Nutzerinnen und Nutzern selbst, welche die neuen technischen Entwicklungen akzeptieren und adaptieren. Der Fortschritt der Technik, die Ökonomie, Industrie, Medizin, der Arbeitsalltag und das private Leben sind ein mächtiger Arbeitsauftrag für den Staat und seine politischen Vertreterinnen und Vertreter sowie Verwaltungsorgane. Alle Lebens- und Arbeitsfelder sind von der Digitalisierung betroffen und damit auch ein Thema bei der Lebensmittelversorgung. Um den Alltag von Personen in einer fordernden digitalen Welt zu erleichtern, führen immer mehr Unternehmen abobasierte Modelle zum Erwerb von Produkten und Dienstleistungen ein. Einzelhändlerinnen und Einzelhändler in der Lebensmittelbranche sowie große Unternehmen wie Starbucks haben das Potential für Abo-Modelle erkannt und bieten parallel zu ihrem herkömmlichen Geschäft Abos für den Erwerb ihrer Produkte an.
New Online Retailing
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Author : Gerrit Heinemann
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-01
New Online Retailing written by Gerrit Heinemann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Smart Customers Stupid Companies
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Author : Michael Hinshaw
language : en
Publisher:
Release Date : 2012
Smart Customers Stupid Companies written by Michael Hinshaw and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Consumer behavior categories.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Brand Positioning Of Global Vs Local Soft Drinks In Georgia An Analysis
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Author : Gift Iremhinmhen
language : en
Publisher:
Release Date : 2020-08-09
Brand Positioning Of Global Vs Local Soft Drinks In Georgia An Analysis written by Gift Iremhinmhen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-09 with categories.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Tesla S Current State And Brand Potential How To Derive A Brand Meaning And Create A Future That Inspires
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Author : Ivelin Dobrev
language : en
Publisher: GRIN Verlag
Release Date : 2020-11-25
Tesla S Current State And Brand Potential How To Derive A Brand Meaning And Create A Future That Inspires written by Ivelin Dobrev and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-25 with Business & Economics categories.
Since the creation of the first gas-powered car from Karl Benz in 1885 the technology has brought an enormous utility and prosperity for the entire humanity, but it also had a great impact on climate change. One company tried to challenge the status quo and create a new technology that would help the environment. That company is Tesla. How did Tesla manage to build a legendary brand from scratch and why is its brand identity so successful? Ivelin Dobrev analyzes how a new business venture can create a brand that would be able to sustain, fight and in often cases win against established competition. In addition, he inspects what are the key fragments of a legendary brand in the framework created by Vincent Laurence and how it is linked to our underlying human psychology. In this book: - Electric vehicles; - Teslanomics; - Brand experience; - Legendary brand; - Climate change
The Palgrave Handbook Of Managing Continuous Business Transformation
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Author : Horst Ellermann
language : en
Publisher: Springer
Release Date : 2016-12-27
The Palgrave Handbook Of Managing Continuous Business Transformation written by Horst Ellermann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-27 with Business & Economics categories.
This handbook provides a comprehensive and unparalleled reference point for studying continuous business transformation. Asserting that change will be the new normal and highlighting the fact that business transformation can never be complete, this important resource is a tool for coping with ongoing change in order to become and stay resilient, the predominant concern of executives across industries. Containing case study material to illustrate issues and solutions, The Palgrave Handbook of Managing Continuous Business Transformation takes an interdisciplinary approach weaving together strategic concepts with real-life experiences, connecting human resource issues with shifts in information technology and linking customers with the businesses from which they buy. Structured into four parts; transformational shifts, achieving customer centricity, dealing with new technology and leading the change, this handbook is crucial reading for academics, scholars and practitioners of business transformation.
An Evaluation Of Online Wine Merchants That Are Successful In The German Market
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Author : Federico Domingo
language : en
Publisher:
Release Date : 2019-10-14
An Evaluation Of Online Wine Merchants That Are Successful In The German Market written by Federico Domingo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-14 with categories.
Master's Thesis from the year 2019 in the subject Business economics - Market research, grade: 1,3, University of Applied Sciences Osnabrück, language: English, abstract: The objective of this paper is to identify which elements make online wine merchants successful in the German market. The identified factors will give guidance to companies to take managerial actions to improve their business model and marketing investment actions. The qualitative method used to identify elements that contribute to the success of online wine merchants was a semi-structured interview, which gathered insights from companies of the industry. Moreover, secondary sources were used to make an evaluation and to link with the results from the interviews. The findings obtained from the interviews show that the term success relates to having customers returning to the store. Moreover, other factors such as pricing, product accessibility, product information asymmetry, customer support, trust, and shipping times play a critical role in the customers purchasing decision. The conclusions of this paper sustain that online wine merchants should follow a multi-channel selling strategy. Moreover, it is essential to provide excellent customer service that generates trust. Also, customers feedback plays a vital role for companies to help improve processes as the need to create a positive word of mouth between wine consumers is critical nowadays.
Viabilities Of Manufacturing Halal Food Products In The Republic Of Korea
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Author : Youri Oh
language : en
Publisher:
Release Date : 2020-05-15
Viabilities Of Manufacturing Halal Food Products In The Republic Of Korea written by Youri Oh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-15 with categories.
Bachelor Thesis from the year 2017 in the subject Business economics - Market research, grade: A+, Universiti Brunei Darussalam, language: English, abstract: This study aims to explore the potentials of producing halal food products in Korea as halal animal meat manufacturing facility at primary stage; and to examine the viability of developing halal food manufacturing industry. There are about 1.6 billion Muslim population in the world, which is one fifth of the world population, and they are not only within the confines of the Arabian Gulf states but widespread all around the world. Followed by an analysis conducted by Pew Research Center, Muslim population make up about 23% of the world's population and is expected to reach 26.4% of in a decade's time, which is equivalent to 10 per cent annual growth of the industry. Muslim communities were created by ties of Islam that bound all Muslims together, requiring them to comply with the basic requirement of the religion in their way of life. However, diversity may be identified among Muslims by differences in appearance, culture, customs and lifestyle through the spread of Islam. Along with the widespread and rapid growth of Muslim population globally, halal industry is highlighted as a significant growing industry - a new "Blue ocean" in global market. According to the Oxford Dictionary of Islam, Halal refers to "lawful" and "permissible" in Islamic law, which recognised as a standard for food, products, behaviours and services that are allowed for Muslims to consume. Initially, halal industry seems only relevant to Muslim-majority countries, however, it is now increasingly spreading to non-Islamic nation-states. Muslim consumers identify halal food and non-food products as obligatory to consume and use, and non-Muslim consumers often recognise halal food and non-food products as good quality (Riaz & Chaudry, 2004) and healthy because they are specially processed with strict requirements to prevent harms and for the
