About Unilever
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About Unilever
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Author : Unilever (Firm)
language : en
Publisher:
Release Date : 1973
About Unilever written by Unilever (Firm) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with categories.
Renewing Unilever
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Author : Geoffrey Jones
language : en
Publisher: OUP Oxford
Release Date : 2005-08-25
Renewing Unilever written by Geoffrey Jones and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-25 with Business & Economics categories.
Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.
The Lonely Quest Of Unilever S Ceo Paul Polman
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Author : Jeroen Smit
language : en
Publisher: Anthem Press
Release Date : 2023-07-25
The Lonely Quest Of Unilever S Ceo Paul Polman written by Jeroen Smit and has been published by Anthem Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-25 with Business & Economics categories.
When Paul Polman became the CEO of the multinational Unilever in 2009, he set out on a quest to convince his colleagues, his board, and the outside world that companies do not have the right to exist if their only purpose is making money. More importantly, he set out to prove that a company could in fact be both profitable and sustainable. The Great Battle or The Lonely Quest of Unilever's CEO Paul Polman investigates how Polman navigated between making money and doing the right thing. Smit convincingly argues that Polman was too far ahead of his time, but that his ideas about responsible capitalism are the very thing we need to turn the tide.
Unilever
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Author : G. D. A. Klijnstra
language : en
Publisher:
Release Date : 1973
Unilever written by G. D. A. Klijnstra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with International business enterprises categories.
Net Positive
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Author : Paul Polman
language : en
Publisher: Harvard Business Press
Release Date : 2021-10-05
Net Positive written by Paul Polman and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-05 with Business & Economics categories.
A Financial Times Best Business Book of the Year Named one of 10 Best New Management Books for 2022 by Thinkers50 "An advocate of sustainable capitalism explains how it's done" — The Economist "Polman's new book with the sustainable business expert Andrew Winston…argues that it's profitable to do business with the goal of making the world better." — The New York Times Named as recommended reading by Fortune's CEO Daily "…Polman has been one of the most significant chief executives of his era and that his approach to business and its role in society has been both valuable and path-breaking." — Financial Times The ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challenges—climate change and inequality—and build a thriving business as a result. In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world's problems, not creating them. Together the authors explode our most prevalent corporate myths: from the idea that business' only function is to maximise profits, to the naïve hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies "Net Positive"—thriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and you’ll satisfy your investors as a result. With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company's soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company's impacts. You'll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You'll build a company that serves your people, your customers, your communities, your shareholders—and your children and grandchildren will thank you for it. Is this win-win for business and humanity too good to be true? Don't believe it. The world's smartest CEOs are already taking their companies on the Net Positive journey and benefitting as a result. Will you be left behind? Join the movement at netpositive.world
Unilever A Strategic Analysis
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Author : Richards Macdonald
language : en
Publisher: GRIN Verlag
Release Date : 2013-07-10
Unilever A Strategic Analysis written by Richards Macdonald and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-10 with Business & Economics categories.
Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Cambridge, language: English, abstract: Unilever is a London-based fast-moving consumer goods company that sells its products in nearly 200 countries. However, it is neither the largest packaged consumer goods or food company as it has fiercely competitive rivals. In recent years, new corporate leadership has instituted changes, including a new mission and a new vision. These have resulted in a more positive relationship with consumers, a better public image, and an increasing presence in developing countries. Still, our strategic analysis of the company shows impending threats that can damage Unilever’s margin of profit and global stake in the fast-moving consumer goods industry. New brands, mounting competition, and an increase in taxation and regulations are mounting obstacles to Unilever's continued success. In order to overcome these and other future vulnerabilities, Unilever needs to continue its product and information technologies developments, introspection, campaigns, and external monitoring. Company Profile Unilever is an Anglo-Dutch company that consists of over 400 brands “focused on health and wellbeing” (Unilever, 2013a). Unilever sells its products to more than 190 countries and belongs to the fast-moving consumer goods (FMCG) industry. Specifically, it is the second largest packaged consumer goods firm after Proctor & Gamble (P&G), and it is the third largest food company after Nestle and Kraft Foods. While Unilever is based in London, England, it sells food, home, and personal care products over all major continents. Unilever was formed when the Dutch margarine company Margarine Unie merged with the British soapmaker Lever Brothers in 1930. The two companies decide to combine since they were often competing for the same raw materials, oils and fats, to make their products. Today, Unilever has adopted a new mission to
Corporate Sustainability Leadership
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Author : Peter A. Stanwick
language : en
Publisher: Routledge
Release Date : 2020-08-09
Corporate Sustainability Leadership written by Peter A. Stanwick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-09 with Business & Economics categories.
Corporate sustainability, now regarded as a vitally important topic on the agenda for businesses, has in recent years not only become embedded in postgraduate study, but is now also widely taught at the undergraduate level in business schools. Corporate Sustainability Leadership reflects the growing need for an accessible text at all levels of study. The book brings the topic of corporate sustainability fully up to date by incorporating new directions in the areas of corporate responsibility and sustainability. Written by the authors of the highly successful Understanding Business Ethics, this book provides a primary resource for any undergraduate or graduate corporate sustainability class. Unlike other textbooks in corporate sustainability, which are often edited collections from multiple authors, this book develops themes throughout each chapter using a consistent voice to ensure an integrative learning experience for both students and instructors. With ten chapters and ten cases, all of which are supplemented with online test banks, instructor guides, and PowerPoint slides, this textbook provides enough content for a complete class on corporate sustainability. Using stakeholder theory as a foundation, Corporate Sustainability Leadership allows readers to develop a better understanding of how organizations can effectively satisfy the needs of their critical stakeholders. It addresses the issues of corporate sustainability from both a micro and macro perspective. Micro issues related to corporate sustainability include leadership, organizational change, management decision making, human resource organizational strategies, organizational ethics, organizational culture, corporate sustainability reporting, corporate sustainability performance, and corporate compliance. The macro issues addressed include suppliers, corporate sustainability communications, consumers, the natural environment, governments, NGOs, and the developing world. In addition, there are ten unique company cases from organizations that are household names, such as Bayer, Shell, Volkswagen, and Dow Chemical.
Labour Rights In Unilever S Supply Chain From Compliance To Good Pracitce An Oxfam Study Of Labour Issues In Unilever S Viet Nam Operations And Supply Chain
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Author : Rachel Wilshaw
language : en
Publisher: Oxfam
Release Date :
Labour Rights In Unilever S Supply Chain From Compliance To Good Pracitce An Oxfam Study Of Labour Issues In Unilever S Viet Nam Operations And Supply Chain written by Rachel Wilshaw and has been published by Oxfam this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Strategic Analysis Of Unilever
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Author : Harry Mwololo
language : en
Publisher: GRIN Verlag
Release Date : 2018-06-26
Strategic Analysis Of Unilever written by Harry Mwololo and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-26 with Business & Economics categories.
Essay from the year 2018 in the subject Business economics - Miscellaneous, grade: 2, Stanford University, language: English, abstract: Unilever, headquartered in London, United Kingdom, and Rotterdam, Netherlands is a Dutch-British transnational consumer products business organization. Unilever is currently the third biggest consumer products company around the world, behind the leaders Procter and Gamble at position one and Nestle at position two. It is the global producer of food spreads like margarine. The company’s products include cleaning agents, food products, beverages, and personal care products.
Unilever Company Case Study
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Author : Leonard Kahungu
language : en
Publisher: GRIN Verlag
Release Date : 2018-06-19
Unilever Company Case Study written by Leonard Kahungu and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-19 with Business & Economics categories.
Case Study from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 78.00, , course: LRPM, language: English, abstract: Unilever is London-based multinational company that specialises on fast-moving consumer products in more than 190 countries across the globe. However, Unilever is increasingly facing stiff competition from local, regional, and international companies in virtually all levels from rival firms. The competition is reflected across its over 400 brands in four predominant categories, namely personal care, refreshments, home care, and foods. This calls for a strategic analysis of the company in attempts to identify sustainable recommendations in attempts to enhance the performance and competitiveness of Unilever around the world.