Advanced Methods For Modeling Markets
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Advanced Methods For Modeling Markets
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Author : Peter S. H. Leeflang
language : en
Publisher: Springer
Release Date : 2017-08-29
Advanced Methods For Modeling Markets written by Peter S. H. Leeflang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-29 with Business & Economics categories.
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data. The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today’s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including: · an introduction to the method/methodology · a numerical example/application in marketing · references to other marketing applications · suggestions about software. Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics.
Analysis Geometry And Modeling In Finance
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Author : Pierre Henry-Labordere
language : en
Publisher: CRC Press
Release Date : 2008-09-22
Analysis Geometry And Modeling In Finance written by Pierre Henry-Labordere and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-22 with Business & Economics categories.
Analysis, Geometry, and Modeling in Finance: Advanced Methods in Option Pricing is the first book that applies advanced analytical and geometrical methods used in physics and mathematics to the financial field. It even obtains new results when only approximate and partial solutions were previously available.Through the problem of option pricing, th
Management And Economics Of Communication
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Author : M. Bjørn Rimscha
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-06-08
Management And Economics Of Communication written by M. Bjørn Rimscha and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-08 with Language Arts & Disciplines categories.
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.
Statistical Models And Methods For Financial Markets
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Author : Tze Leung Lai
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-09-08
Statistical Models And Methods For Financial Markets written by Tze Leung Lai and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-08 with Business & Economics categories.
The idea of writing this bookarosein 2000when the ?rst author wasassigned to teach the required course STATS 240 (Statistical Methods in Finance) in the new M. S. program in ?nancial mathematics at Stanford, which is an interdisciplinary program that aims to provide a master’s-level education in applied mathematics, statistics, computing, ?nance, and economics. Students in the programhad di?erent backgroundsin statistics. Some had only taken a basic course in statistical inference, while others had taken a broad spectrum of M. S. - and Ph. D. -level statistics courses. On the other hand, all of them had already taken required core courses in investment theory and derivative pricing, and STATS 240 was supposed to link the theory and pricing formulas to real-world data and pricing or investment strategies. Besides students in theprogram,thecoursealso attractedmanystudentsfromother departments in the university, further increasing the heterogeneity of students, as many of them had a strong background in mathematical and statistical modeling from the mathematical, physical, and engineering sciences but no previous experience in ?nance. To address the diversity in background but common strong interest in the subject and in a potential career as a “quant” in the ?nancialindustry,thecoursematerialwascarefullychosennotonlytopresent basic statistical methods of importance to quantitative ?nance but also to summarize domain knowledge in ?nance and show how it can be combined with statistical modeling in ?nancial analysis and decision making. The course material evolved over the years, especially after the second author helped as the head TA during the years 2004 and 2005.
Creating Value With Data Analytics In Marketing
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Author : Peter C. Verhoef
language : en
Publisher: Routledge
Release Date : 2021-11-07
Creating Value With Data Analytics In Marketing written by Peter C. Verhoef and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-07 with Business & Economics categories.
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies. Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management. Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Advanced Methods In Statistics Data Science And Related Applications
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Author : Matilde Bini
language : en
Publisher: Springer Nature
Release Date : 2024-10-16
Advanced Methods In Statistics Data Science And Related Applications written by Matilde Bini and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-16 with Computers categories.
This book contains a selection of the improved contributions submitted by participants at the conference of the Italian Statistical Society - SIS 2022 held in Caserta 22-24 June 2022. The scientific community of Italian statistics, which gathers around the SIS, is paying particular attention to the development of statistical techniques increasingly oriented toward the processing of large data, mainly, of complex data. The main goal is to provide the analysis of the data and the interpretability of the obtained results, with a view to decision support and the reliability of the data outcomes. The aim of this volume is to show some of the most relevant contributions of statistical and data analysis methods in preserving the quality of the information to be processed, especially when it comes from different, often non-official sources; as well as in the extraction of knowledge from complex data (textual, network, unstructured and multivalue) and in the explicability of results. Data Science today represents a broad domain of knowledge development from data, where statistical and data analysis methods can make an important contribution in the different domains where data management and processing are required. This volume is addressed to researchers but also to Ph.D. and MSc students in the field of Statistics and Data Science to acquaint them with some of the most recent developments towards which statistical research is orienting, in prevalence in Italy.
Environmental Modeling For Sustainable Regional Development System Approaches And Advanced Methods
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Author : Olej, Vladim¡r
language : en
Publisher: IGI Global
Release Date : 2010-11-30
Environmental Modeling For Sustainable Regional Development System Approaches And Advanced Methods written by Olej, Vladim¡r and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-30 with Business & Economics categories.
Understanding the advancement of sustainable development is critical to managing human activities to avoid the overexploitation of resources and pollution of the environment beyond tolerable levels. Sustainable development involves not only preservation and care of the environment, but also recognition of the complex relations between economic, social and living systems. Environmental Modeling for Sustainable Regional Development: System Approaches and Advanced Methods presents processing methods and their applications, which are practical for decision making and task management at the regional level as well as for scientific studies in sustainable development assessment. This book serves as a reference guide for post-graduate students in the field of management as well as a critical guide for managers, government officials, and information professionals.
Society 5 0
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Author : Aurona Gerber
language : en
Publisher: Springer Nature
Release Date : 2021-09-23
Society 5 0 written by Aurona Gerber and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-23 with Computers categories.
This book constitutes revised and selected papers from the First International Conference on Society 5.0, Society 5.0 2021, held virtually in June 2021. The 12 full papers and 3 short papers presented in this volume were thoroughly reviewed and selected from the 54 qualified submissions. The papers discuss topics on application of the fourth industrial revolution innovations (e.g. Internet of Things, Big Data, Artificial intelligence, and the sharing economy) in healthcare, mobility, infrastructure, politics, government, economy and industry.
History Of Marketing Science The Second Edition
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Author : Russell S Winer
language : en
Publisher: World Scientific
Release Date : 2023-06-16
History Of Marketing Science The Second Edition written by Russell S Winer and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-16 with Business & Economics categories.
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.
Longitudinal Models In Marketing
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Author : Vasudevan Sundararajan
language : en
Publisher: Blue Rose Publishers
Release Date : 2023-07-13
Longitudinal Models In Marketing written by Vasudevan Sundararajan and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-13 with Education categories.
Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year. These longitudinal models can be useful to marketing managers to make many informed and important decisions for optimal allocation of resources to marketing mix variables. In particular, we cover three major applications of these principles adhering to Advertising tracking monitors, Brand Equity monitors, and sales promotion monitors. We introduce the reader to the basic principles and theory of econometrics in model building for analyzing sales and market share variables about marketing spending. Different functional forms are discussed in the book. And the readers are encouraged to use these functional forms to model the three monitors mentioned above. This book is targeted towards second-year MBA students and marketing/brand managers in companies to derive insights about the markets and competitors. This is followed up with different tools for forecasting companies' sales and market share. This book is useful for managers in durables and fast-moving consumer goods industries. This book addresses the need for when and where to make insights about marketing mix variables through econometric models. The author has 32 years of industry experience and is an expert in marketing models. The author has a Ph.D. in marketing from Purdue University. The book elucidates these theories without using complicated mathematical equations in simple-to-understand verbal models of complicated equations.