Advertising And Entertainment
DOWNLOAD
Download Advertising And Entertainment PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Advertising And Entertainment book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Definitive Guide To Entertainment Marketing
DOWNLOAD
Author : Al Lieberman
language : en
Publisher: FT Press
Release Date : 2013-07-02
The Definitive Guide To Entertainment Marketing written by Al Lieberman and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with Business & Economics categories.
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Advertainment
DOWNLOAD
Author : Cristel Russell
language : en
Publisher:
Release Date : 2009-03-10
Advertainment written by Cristel Russell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-10 with categories.
This note on the $6 billion advertainment industry outlines how product placement, product integration and branded entertainment help advertisers reach consumers at a time when consumers increasingly avoid traditional mass-advertising efforts. It offers a detailed description of advertainment and how it works, including legal and ethical aspects, best and worst practices, strategies, case studies and proposed standards to measure return on investment.
Madison And Vine
DOWNLOAD
Author : Scott Donaton
language : en
Publisher: McGraw Hill Professional
Release Date : 2004
Madison And Vine written by Scott Donaton and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
The creator of the successful franchise for Advertising Age discusses the new business climate that is reshaping both the entertainment and advertising industries and argues that the two must merge in order to stay afloat in the next few decades.
The Entertainment Marketing Revolution
DOWNLOAD
Author : Al Lieberman
language : en
Publisher: FT Press
Release Date : 2002
The Entertainment Marketing Revolution written by Al Lieberman and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.
The 2006 Entertainment Media Advertising Market Research Handbook
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2006
The 2006 Entertainment Media Advertising Market Research Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
The Psychology Of Entertainment Media
DOWNLOAD
Author : L. J. Shrum
language : en
Publisher: Routledge
Release Date : 2012
The Psychology Of Entertainment Media written by L. J. Shrum and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Branded Entertainment
DOWNLOAD
Author : Jean-Marc Lehu
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Branded Entertainment written by Jean-Marc Lehu and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
Entertainment Marketing Communication
DOWNLOAD
Author : Shay Sayre
language : en
Publisher: Prentice Hall
Release Date : 2008
Entertainment Marketing Communication written by Shay Sayre and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Amusements categories.
Entertainment Marketing and Communication: Selling Branded Performance, People, and Places: International Edition.
Madison Vine
DOWNLOAD
Author : Scott Donaton
language : en
Publisher: McGraw Hill Professional
Release Date : 2004-07-21
Madison Vine written by Scott Donaton and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-21 with Business & Economics categories.
From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton-- who coined the term Madison & VineTM--lays out a case for why these industries will need to converge to survive, overcoming hurdles and creating business models based on content-commerce partnerships. Madison & Vine reveals how new technology is disrupting traditional business models, giving the consumer more control over the product. Donaton explains how these industries will need to overcome distrust, divergent agendas, and creative conflicts to form mutually beneficial alliances--or face the threat of extinction. Examines the factors that threaten business models of the advertising industry and nearly every entertainment industry sector Relates the glamorous inside stories of prominent Madison & Vine alliances "A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of "The Apprentice" and "Survivor" "Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate." --Harvey Weinstein, President, Miramax Films Corp. "Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging techno-centric world: read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist "Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc. "Scott Donaton knows the most important thing there is to know about the media business and that's what's happening to the advertising business. In this sharp, witting, and prescient book, he imagines the future of our business. It's a new game."--Michael Wolff, author of Autumn of the Moguls and Vanity Fair columnist "If you work in the media businesses, this book might help you figure out what you ought to do with the rest of your life before it's too late."--Kurt Andersen, bestselling author, editor, and host of NPR's "Studio 360"
Branded Content And Entertainment In Advertising
DOWNLOAD
Author : María Rodríguez-Rabadán Benito
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-23
Branded Content And Entertainment In Advertising written by María Rodríguez-Rabadán Benito and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-23 with Business & Economics categories.
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.