Advertising And The Artist
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Art And Advertising
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Author : Joan Gibbons
language : en
Publisher: Bloomsbury Publishing
Release Date : 2011-05-12
Art And Advertising written by Joan Gibbons and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-12 with Design categories.
Over the past twenty-five years the relationship between art and advertising has become increasingly varied and complex, with artists appropriating the billboards and neon displays of the ad world, and advertising strategies borrowing both the tactics and imagery of contemporary art. This wide-ranging book charts key points of contact, overlap and exchange between the two fields. Joan Gibbons looks at the work of a number of artists from Barbara Kruger, Les Levine and Victor Burgin though to Sylvie Fleurie and Swetlana Heger and at cutting edge advertising campaigns including Benson's Silk Cut, Benetton's Shock of Reality and US agency Wieden and Kennedy's work for Nike. She discusses too the various collaborations and crossovers between art and advertising: the work of artist, director and creative Tony Kaye; adman turned collector Charles Saatchi and the issues of celebrity and branding that surround him; and the endorsement of art by highly branded products such as Absolut Vodka, to show that art and advertising are more mutually enriching than ever.
Advertising And The Artist
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Author : Ashley Havinden
language : en
Publisher:
Release Date : 2003
Advertising And The Artist written by Ashley Havinden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Art categories.
Under the professional name 'Ashley', Ashley Havinden (1903-1973) was one of the most successful advertising artists and designers working in Britain in the twentieth century. He made his reputation as a graphic designer and the Creative Director of W.S. Crawford, the most progressive advertising agency in the UK since the 1920s. Amongst his highly influential designs were campaigns for clients as diverse as the Milk Marketing Board, Chrysler Cars, Eno's Fruit Salts, Gillette and Simpsons of Piccadilly. This book marks the centenary of Havinden's birth, and it draws extensively upon material, which has been donated or lent from Ashley Havinden's estate to the Scottish National Gallery of Modern Art in Edinburgh. Contributors to the book include Michael Havinden, Ashley's son, who has written a personal account of his father's life; Alice Strang explores Ashley's collection of artworks by eminent artist friends; Ann Simpson examines his interior design work; and Richard Hollis discusses his influe
Handbook Of Advertising Art Production
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Author : Richard M. Schlemmer
language : en
Publisher:
Release Date : 1990
Handbook Of Advertising Art Production written by Richard M. Schlemmer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Artists Advertising And The Borders Of Art
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Author : Michele H. Bogart
language : en
Publisher: University of Chicago Press
Release Date : 1995
Artists Advertising And The Borders Of Art written by Michele H. Bogart and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Art categories.
In the first study of its kind, Michele H. Bogart explores in unprecedented detail the world of commercial art, its illustrators, publishers, art directors, photographers, and painters. She maps out the border between art and commerce and expands our picture of artistic culture and practice in the twentieth century with unexpected pairings of Norman Rockwell and Andy Warhol, J.C. Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.
Art Marketing Handbook
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Author : Calvin J. Goodman
language : en
Publisher:
Release Date : 1991
Art Marketing Handbook written by Calvin J. Goodman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
"This is the sixth edition of a classic reference on art marketing, which was first published in the 1970s. Straightforward, well structured, & extremely informative, it begins where books such as THE ARTIST'S MARKET...end. Simply put, the book has become a standard in its field... (It) discusses marketing methods such as organizing sales parties, exhibitions, adding that exhibitions built around a particular "theme" (especially when tied to a related public event) are most profitable. THE ART MARKETING HANDBOOK stems from Goodman's three decades of experience advertising artists & art dealers. In addition to explaining how artists can earn more from increased art sales, he also shares information about finding qualified prospects, selling to collectors & businesses, pricing art work ethics in the art market, publishing, promotion, contracts & proper documentation of sales, copyrights, & wholesaling .... Filled with specific examples from artists Goodman has worked with over the years, the book remains enjoyable reading as well as an extremely information & motivating resource." Laurie S. Hurwitz, Senior Editor, AMERICAN ARTIST. To order: GEE TEE BEE, 11901 Sunset, #102, Los Angeles, CA 90049 $60.00 plus $3.50 (S&H). Phone (310) 476-2622 FAX (310) 472-8785.
Art Marketing Handbook
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Author : Calvin J. Goodman
language : en
Publisher:
Release Date : 2003
Art Marketing Handbook written by Calvin J. Goodman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Art categories.
Solving Advertising Art Problems
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Author : Advertising Artists, Inc
language : en
Publisher:
Release Date : 1920
Solving Advertising Art Problems written by Advertising Artists, Inc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1920 with Advertising categories.
Basics Advertising 02 Art Direction
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Author : Nik Mahon
language : en
Publisher: AVA Publishing
Release Date : 2010-07
Basics Advertising 02 Art Direction written by Nik Mahon and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07 with Business & Economics categories.
This comprehensive look at the role of the art director examines the key techniques, approaches, and secrets involved in the development of creative advertising concepts.
Drawing For Advertising
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Author : Eric Hobbs
language : en
Publisher:
Release Date : 1956
Drawing For Advertising written by Eric Hobbs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1956 with Commercial art categories.
Career As An Advertising Artist
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Author : Institute for Career Research
language : en
Publisher:
Release Date : 2002
Career As An Advertising Artist written by Institute for Career Research and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Art categories.
