Advertising Basics
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Advertising Basics
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Author : J V Vilanilam
language : en
Publisher: SAGE
Release Date : 2004-03-15
Advertising Basics written by J V Vilanilam and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-15 with Business & Economics categories.
This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media.
Basics Advertising 01 Copywriting
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Author : Robert Bowdery
language : en
Publisher: AVA Publishing
Release Date : 2008-07-16
Basics Advertising 01 Copywriting written by Robert Bowdery and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-16 with Business & Economics categories.
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process.
The Un Common Sense Of Advertising
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Author : Sanjay Tiwari
language : en
Publisher: SAGE
Release Date : 2003-06-15
The Un Common Sense Of Advertising written by Sanjay Tiwari and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-15 with Business & Economics categories.
This delightful book contains a fresh new perspective on understanding the very basics of advertising. Peppered with illustrations and visuals, the author explains how a lot of advertising sense originates from personal experiences and common sense, as it is first of all about people. Written in a simple and engaging style, the book covers the fundamental and conceptual aspects of advertising that potential advertising and marketing professionals must be aware of. It explores issues such as what is advertising, its importance and relevance in our lives, the role it plays in marketing, brand building and the key elements of advertising planning and implementation.
Basics Advertising 03 Ideation
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Author : Nik Mahon
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-08-10
Basics Advertising 03 Ideation written by Nik Mahon and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Design categories.
Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.
Basics Advertising 02 Art Direction
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Author : Nik Mahon
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-11-02
Basics Advertising 02 Art Direction written by Nik Mahon and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-02 with Business & Economics categories.
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Advertising Basics
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Author : Hal Betancourt
language : en
Publisher:
Release Date : 1978
Advertising Basics written by Hal Betancourt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Advertising categories.
Facebook Marketing Advertising Basics For Absolute Beginners To Win The Social Media Warfare
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Author : Mark Gray
language : en
Publisher: Facebook Marketing
Release Date : 2019-02-27
Facebook Marketing Advertising Basics For Absolute Beginners To Win The Social Media Warfare written by Mark Gray and has been published by Facebook Marketing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-27 with Business & Economics categories.
★★ Get the Kindle version FREE when purchasing the Paperback! ★★ Win the Facebook Warfare for Absolute Beginners Facebook is one of the most prominent and powerful social media platforms in existence today. It is presenting marketers with a very unique, successful business opportunity. Every business has the potential to market and advertise on Facebook successfully once you understand how to make full use of the advertising tools available at your disposal. Facebook advertising does work, and yes, you should be investing in them if you want better ROIs for your campaigns moving forward. Facebook is here to help your business create a human voice for your audience. To be more than just another brand looking hard to sell products. To care about something other than just your consumer's money. Advertise your brand in the right way, and you will notice a dramatic difference it makes, especially when it comes to executing successful campaigns and getting positive ROIs while you're at it. What This Manual IncludesGet Results For Real This beginners manual will reveal exactly why this social media platform is perfect for targeting the right type of users effectively. Not just target them effectively, but target them with results. Exploit The Potential Facebook is a powerful tool, yes, but only if it's used the right way. As a marketer, you don't just have to understand how social media works; you need to understand what your audience wants too. That's The Smartest Way Facebook is not going anywhere anytime soon, and for a business, there is no better advertising platform or system out there that is going to deliver results quite as Facebook can. Key Topics Why you should be using Facebook advertising to its fullest advantage. How to design ad content which is worthy of your audience's "clicks." Tips to help you create your first effective ad campaign. How to measure your ad success. A deeper understanding of Facebook's Insights feature. The best advertising tips to help you achieve the ROI that you want Learn Facebook the Smart Way, Get Your Copy Today!
Marketing Basics Explained In 40 Minutes
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Author : FastKnowledge
language : en
Publisher: Can Akdeniz
Release Date : 2015-07-10
Marketing Basics Explained In 40 Minutes written by FastKnowledge and has been published by Can Akdeniz this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-10 with categories.
FastKnowledge delivers up to the minute information covering everything on marketing basics in only 40 minutes of reading. This book is written to give essential information in a straight-to-the-point, easy to read format. We have cut out technical jargon, waffle and unnecessary filler to ensure you get the essential information you need to move your career forward with confidence. This guide will describe how the consumers’ make their choice when it comes to product and provider selection and why it is so important to stay focused on their needs and wants. You should be able to deliver your service to the right people if you are to be successful. Marketing is all about making people happy. Marketing is about getting what you want while providing what is needed from you. Moreover, it is very important to have fruitful and adequate communication with the customers in order to get through to them and present your product. This will help you project the desired image of your product or service and to get the targeted group of people acquainted with your offer.
Marketing The Basics Second Edition
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Author : Karl Moore
language : en
Publisher: Routledge
Release Date : 2009-12-04
Marketing The Basics Second Edition written by Karl Moore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-04 with Business & Economics categories.
‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Advertising For Dummies
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Author : Gary Dahl
language : en
Publisher: John Wiley & Sons
Release Date : 2011-04-18
Advertising For Dummies written by Gary Dahl and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-18 with Business & Economics categories.
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.