Advertising Campaign Design Just The Essentials
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Advertising Campaign Design
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Author : Robyn Blakeman
language : en
Publisher: Routledge
Release Date : 2011-08-15
Advertising Campaign Design written by Robyn Blakeman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-15 with Art categories.
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Nontraditional Media In Marketing And Advertising
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Author : Robyn Blakeman
language : en
Publisher: SAGE
Release Date : 2014
Nontraditional Media In Marketing And Advertising written by Robyn Blakeman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
Advertising Campaign Design Just The Essentials
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Author : Robyn Blakeman
language : en
Publisher: M.E. Sharpe
Release Date : 2011
Advertising Campaign Design Just The Essentials written by Robyn Blakeman and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising campaigns categories.
Strategic Uses Of Alternative Media
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Author : Robyn Blakemen
language : en
Publisher: Routledge
Release Date : 2014-12-18
Strategic Uses Of Alternative Media written by Robyn Blakemen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
The Fundamentals Of Creative Advertising
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Author : Ken Burtenshaw
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-03-18
The Fundamentals Of Creative Advertising written by Ken Burtenshaw and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-18 with Design categories.
Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.
Advertising By Design
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Author : Robin Landa
language : en
Publisher: John Wiley & Sons
Release Date : 2021-05-11
Advertising By Design written by Robin Landa and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-11 with Design categories.
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
The Fundamentals Of Creative Advertising
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Author : Ken Burtenshaw
language : en
Publisher: AVA Publishing
Release Date : 2006-11-01
The Fundamentals Of Creative Advertising written by Ken Burtenshaw and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-01 with Design categories.
The Fundamentals of Creative Advertising examines the current practices, organisational models and media options for creative advertising, and emphasizes the working practice of the modern advertising agency as well as the conceptual and creative side. Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. Using a wealth of visual examples taken from real campaigns, and accompanied by explanatory text, the book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign. Engaging interviews with advertising professionals are accompanied by student exercises and checklists to underpin the theory and encourage a practical application of creative thinking.
Basics Advertising 02 Art Direction
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Author : Nik Mahon
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-11-02
Basics Advertising 02 Art Direction written by Nik Mahon and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-02 with Business & Economics categories.
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Strategic Uses Of Alternative Media
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Author : Robyn Blakemen
language : en
Publisher: Routledge
Release Date : 2014-12-18
Strategic Uses Of Alternative Media written by Robyn Blakemen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Advertising Design By Medium
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Author : Robyn Blakeman
language : en
Publisher: Routledge
Release Date : 2022-03-28
Advertising Design By Medium written by Robyn Blakeman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-28 with Design categories.
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596