Advertising In A Free Society
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Advertising In A Free Society
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Author : Ralph Harris
language : en
Publisher:
Release Date : 2014
Advertising In A Free Society written by Ralph Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Advertising categories.
Readings In Advertising Society And Consumer Culture
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Author : Roxanne Hovland
language : en
Publisher: Routledge
Release Date : 2014-12-18
Readings In Advertising Society And Consumer Culture written by Roxanne Hovland and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
Advertising S Role In Society
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Author : John Sherman Wright
language : en
Publisher:
Release Date : 1974
Advertising S Role In Society written by John Sherman Wright and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.
Advertising In Contemporary Society
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Author : Kim B. Rotzoll
language : en
Publisher: University of Illinois Press
Release Date : 1996
Advertising In Contemporary Society written by Kim B. Rotzoll and has been published by University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.
Advertising Society
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Author : Benjamin D. Singer
language : en
Publisher: Don Mills, Ont. : Addison-Wesley
Release Date : 1986
Advertising Society written by Benjamin D. Singer and has been published by Don Mills, Ont. : Addison-Wesley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Advertising categories.
Advertising And Democracy In The Mass Age
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Author : Terence H. Qualter
language : en
Publisher: Springer
Release Date : 2016-07-27
Advertising And Democracy In The Mass Age written by Terence H. Qualter and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Political Science categories.
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
Advertising In A Free Society
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Author : Ralph Harris
language : en
Publisher:
Release Date : 2014
Advertising In A Free Society written by Ralph Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Advertising categories.
The subject of advertising is often treated with indifference by economists and disdain by the public. Indeed, from time-to-time, there have been calls to ban advertising. Though there has been no general ban, advertising has been prohibited in some sectors and further regulation in this field is continually being considered. Given the importance of advertising in political discussion and the lack of evidence regarding its role and effectiveness, Ralph Harris and Arthur Seldon published Advertising in a Free Society in the late 1950s. This seminal work provided a dispassionate and serious analysis of the subject. It concluded that advertising played a positive role in communicating information and building brand loyalty. Interestingly, some of the most dishonest forms of promotion came from politicians. Christopher Snowdon has skillfully abridged Harris and Seldon's work whilst adding important modern insights. Perhaps the most important of these is his critique of the claim that advertising coerces people into acting against their best interests. He also finds that the modern economic literature largely supports Harris and Seldon's view that advertising facilitates competition and lowers prices. This new study is an important work for all interested in public policy as well as for those studying marketing in business schools or as part of a professional qualification.
Advertising And Societies
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Author : Katherine Toland Frith
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2003
Advertising And Societies written by Katherine Toland Frith and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertising categories.
Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
Advertising And The Public
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Author : Ralph Harris
language : en
Publisher: [London] : Published for the Institute of Economic Affairs by Andre Deutsch
Release Date : 1962
Advertising And The Public written by Ralph Harris and has been published by [London] : Published for the Institute of Economic Affairs by Andre Deutsch this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Advertising categories.
"This book and its companion volume Advertising in action have grown out of an earlier work, Advertisng in a free society, which was written in 1958." Includes bibliography.
Marketing Democracy
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Author : Catherine Paradeise
language : en
Publisher: Routledge
Release Date : 2017-07-05
Marketing Democracy written by Catherine Paradeise and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Social Science categories.
This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations.The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science.