Advertising In Britain
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Advertising In Britain
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Author : Terence R. Nevett
language : en
Publisher: Heinemann Educational Books
Release Date : 1982
Advertising In Britain written by Terence R. Nevett and has been published by Heinemann Educational Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Advertising And Public Relations In Britain
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Author : Great Britain. Central Office of Information. Reference Division
language : en
Publisher:
Release Date : 1976
Advertising And Public Relations In Britain written by Great Britain. Central Office of Information. Reference Division and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
The Rise Of Mass Advertising
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Author : Anat Rosenberg
language : en
Publisher: Oxford University Press
Release Date : 2022
The Rise Of Mass Advertising written by Anat Rosenberg and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Business & Economics categories.
The Rise of Mass Advertising is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of advertising's significance for modernity.
British Television Advertising
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Author : Renée Dickason
language : en
Publisher: Indiana University Press
Release Date : 2000
British Television Advertising written by Renée Dickason and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Art categories.
Since television in the UK began, advertisements have come to be acceptable to the viewer and to be considered, by some, as a bastion of "Britishness" in a world of increasing media globalization. This study examines the question of television advertising as an expression of cultural identity.
Powers Of Persuasion
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Author : Winston Fletcher
language : en
Publisher: OUP Oxford
Release Date : 2008-07-10
Powers Of Persuasion written by Winston Fletcher and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-10 with Business & Economics categories.
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
English In Advertising
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Author : Geoffrey N. Leech
language : en
Publisher:
Release Date : 1972
English In Advertising written by Geoffrey N. Leech and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with categories.
Advertising Language
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Author : Keiko Tanaka
language : en
Publisher: Routledge
Release Date : 2005-07-05
Advertising Language written by Keiko Tanaka and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-05 with Language Arts & Disciplines categories.
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
The First Golden Age Of British Advertising
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Author : Ruth Artmonsky
language : en
Publisher:
Release Date : 2018
The First Golden Age Of British Advertising written by Ruth Artmonsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Advertising categories.
The 'golden age' of advertising is usually seen to be the last decades of the 20th century, centred on Fitzrovia, vast in quantity, swamping the plethora of magazines and newspapers appearing (and disappearing) at that time, and making optimal use of the novelty of commercial television. But the true 'golden age' of British advertising was in the decades immediately after the First World War, when zealous entrepreneurs banded together in local clubs and in national bodies to take the activity from the back room of jobbing printers or from being sketched on the back of envelopes on ego-driven managers' desks to becoming a valid profession. It was in the inter-war years that Titans in the field, as William Crawford and Charles Higham, not only built their own empires and taught the government how to publicise itself, but even morphed the concept of advertising and publicity from something rather shady and disreputable to having a moral status of being a crucial arm of the nation's economy and an educator of the masses.This book tells the story of some of these early agencies and the contribution they made. SELLING POINT: * An account of early advertising agencies, their entrepreneurial directors and original graphic designers and the development of a profession that ascribed to itself not only a crucial role in the economy of the UK but a moral role in advising government and educating the people 100 colour, 34 b/w images
Railway Photographic Advertising In Britain 1900 1939
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Author : Alexander Medcalf
language : en
Publisher: Springer
Release Date : 2018-03-06
Railway Photographic Advertising In Britain 1900 1939 written by Alexander Medcalf and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-06 with History categories.
This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.
The Cap Code
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Author : Committee of Advertising Practice (Great Britain)
language : en
Publisher:
Release Date : 2010-08-16
The Cap Code written by Committee of Advertising Practice (Great Britain) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-16 with Advertising categories.
The CAP code is recognised by Government, the Office of Fair Trading and the courts as the established means of consumer protection in non-broadcast media. All marketing communications, wherever they appear, must be legal, decent, honest and truthful. This code applies to all forms of marketing communications including: ads and advertorials in newspapers and magazines; posters and billboards; internet ads and paid search; cincema, video, DVD and Blu-ray adverts; sales promotions; marketing databases; brochures, leaflets, circulars and catalogues; emails; SMS text. The code is applied by the Advertising Standards Authority as the independent advertising regulator.