Advertising Management Minor
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Advertising Management Minor
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Author : Dr. Shailesh Tandon
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2024-01-01
Advertising Management Minor written by Dr. Shailesh Tandon and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-01 with Education categories.
Buy Latest ADVERTISING MANAGEMENT (Minor) e-Book in English Edition for B.Com 2nd Semester Bihar State By Thakur publication.
Advertising Management
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Author : Donald W Jugenheimer
language : en
Publisher: Routledge
Release Date : 2014-12-18
Advertising Management written by Donald W Jugenheimer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Antiques & Collectibles categories.
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Essentials Of Marketing Management
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Author : Greg Marshall
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 2010-01-16
Essentials Of Marketing Management written by Greg Marshall and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-16 with Business & Economics categories.
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance— marketing management— is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.
Advertising Management In A Digital Environment
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Author : Larry D. Kelley
language : en
Publisher: Routledge
Release Date : 2021-07-21
Advertising Management In A Digital Environment written by Larry D. Kelley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-21 with Business & Economics categories.
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
Advertising Management
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Author : Donald W Jugenheimer
language : en
Publisher: Routledge
Release Date : 2014-12-18
Advertising Management written by Donald W Jugenheimer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Antiques & Collectibles categories.
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Advertising Management
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Author : David A. Aaker
language : en
Publisher: Prentice Hall
Release Date : 1987
Advertising Management written by David A. Aaker and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Essentials Of Marketing Management With Connect Plus
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Author : Greg Marshall
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 2010-07-20
Essentials Of Marketing Management With Connect Plus written by Greg Marshall and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-20 with Business & Economics categories.
Cases In Advertising Management
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Author : Kelley
language : en
Publisher: M.E. Sharpe
Release Date : 2015-05-18
Cases In Advertising Management written by Kelley and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-18 with Business & Economics categories.
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Strategic Advertising Management
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Author : Richard Rosenbaum-Elliott
language : en
Publisher:
Release Date : 2020-12-25
Strategic Advertising Management written by Richard Rosenbaum-Elliott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-25 with categories.
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
Advertising Management Minor Bilingual
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Author : Dr. Shailesh Tandon
language : hi
Publisher: Thakur Publication Private Limited
Release Date : 2024-01-01
Advertising Management Minor Bilingual written by Dr. Shailesh Tandon and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-01 with Education categories.
Buy Latest Advertising Management विज्ञापन प्रबंधन (Minor) e-Book in Bilingual Edition ( Both English and Hindi ) for B.Com 1st Semester Bihar State By Thakur publication.