Ai In Marketing Boost Your Business With Data Driven Strategies
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Ai In Marketing Boost Your Business With Data Driven Strategies
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Author : LucieArt
language : en
Publisher: Selfpublishing
Release Date : 2024-08-29
Ai In Marketing Boost Your Business With Data Driven Strategies written by LucieArt and has been published by Selfpublishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-29 with Computers categories.
Artificial Intelligence (AI) is transforming marketing by enabling businesses to harness data-driven strategies for enhanced performance. This comprehensive guide explores how AI can refine marketing approaches, from personalization and customer segmentation to predictive analytics and automated content creation. Learn how AI can improve sales forecasting, streamline customer interactions with chatbots, and optimize content strategies for better results. This book provides practical insights and strategies for leveraging AI to increase sales, enhance customer engagement, and drive business growth.
Ai In Marketing Sales And Service
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Author : Peter Gentsch
language : en
Publisher: Springer
Release Date : 2018-10-22
Ai In Marketing Sales And Service written by Peter Gentsch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Computers categories.
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Ai For Small Businesses Competitive Strategies For The Digital Age
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Author : LucieArt
language : en
Publisher: Selfpublishing
Release Date : 2024-09-15
Ai For Small Businesses Competitive Strategies For The Digital Age written by LucieArt and has been published by Selfpublishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-15 with Computers categories.
"AI for Small Businesses: Competitive Strategies for the Digital Age" offers an essential guide for small business owners seeking to leverage artificial intelligence to stay ahead in today’s competitive market. In a world where digital transformation is crucial, this book provides practical insights and actionable strategies to harness the power of AI. Explore how AI can revolutionize your operations, enhance customer experiences, and drive growth. From understanding the fundamentals of AI to implementing AI-driven marketing, customer service, and financial management strategies, this book covers it all. Learn how AI can automate routine tasks, optimize your marketing campaigns, and provide valuable data insights to make informed business decisions. With comprehensive chapters on customer engagement, operational efficiency, and the future of AI, this guide equips you with the knowledge to adapt and thrive in an AI-driven marketplace. Stay competitive and unlock new opportunities with the transformative power of AI.
The Definitive Guide To B2b Digital Transformation
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Author : Fred Geyer
language : en
Publisher:
Release Date : 2020-05-22
The Definitive Guide To B2b Digital Transformation written by Fred Geyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-22 with categories.
Data Driven
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Author : Thomas C. Redman
language : en
Publisher: Harvard Business Press
Release Date : 2008-09-22
Data Driven written by Thomas C. Redman and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-22 with Business & Economics categories.
Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Data Driven Harnessing Data And Ai To Reinvent Customer Engagement
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Author : Tom Chavez
language : en
Publisher: McGraw Hill Professional
Release Date : 2018-10-05
Data Driven Harnessing Data And Ai To Reinvent Customer Engagement written by Tom Chavez and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-05 with Business & Economics categories.
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of marketsYou’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
Retail Marketing Management
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Author : Dhruv Grewal
language : en
Publisher: SAGE
Release Date : 2018-12-03
Retail Marketing Management written by Dhruv Grewal and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-03 with Business & Economics categories.
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
Artificial Intelligence For Marketing
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Author : Jim Sterne
language : en
Publisher: John Wiley & Sons
Release Date : 2017-08-14
Artificial Intelligence For Marketing written by Jim Sterne and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-14 with Business & Economics categories.
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Ai And The Future Of Work Preparing For The Ai Driven Job Market
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Author : LucieArt
language : en
Publisher: Selfpublishing
Release Date : 2024-09-03
Ai And The Future Of Work Preparing For The Ai Driven Job Market written by LucieArt and has been published by Selfpublishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-03 with Computers categories.
"AI and the Future of Work: Preparing for the AI-Driven Job Market" is your essential guide to navigating the transformative effects of artificial intelligence on today's job market. This comprehensive book delves into how AI is reshaping job roles, the skills required for future success, and strategies to adapt to these changes. Whether you're an individual looking to stay ahead in your career, an organization seeking to integrate AI effectively, or a policymaker shaping future workforce policies, this guide provides actionable insights to help you thrive in an AI-driven world. Explore the impact of AI technologies on various industries, learn about the critical skills needed to succeed, and discover strategies for integrating AI into the workplace. Understand ethical considerations, the role of government, and emerging trends in AI that will shape the future of work. With real-world case studies and practical advice, this book is an invaluable resource for anyone preparing for the AI-driven job market.