An Analysis Of The Spotify Advertisement Campaign
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An Analysis Of The Spotify Advertisement Campaign
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Author : Joseph Kariuki
language : en
Publisher: GRIN Verlag
Release Date : 2022-08-24
An Analysis Of The Spotify Advertisement Campaign written by Joseph Kariuki and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-24 with Business & Economics categories.
Academic Paper from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 800, , language: English, abstract: In this report, the campaign strategies to persuade, remind, and inform will be analyzed including social media marketing, out-of-home, and digital platforms. In the modern world, the internet has become a powerful marketing platform with a majority of the population having access to smartphones or computers. Therefore, much of the advertising from Spotify targeted online consumers. Furthermore, the company used TV ads across several markets. The effectiveness of the campaign will be reviewed with recommendations provided on where the company could have performed better. Advertising plays three important roles namely to persuade, remind, and inform. In this critique, the Spotify ‘Only You’ campaign will be analyzed to determine whether it was effective in achieving the set targets. Informative advertising usually aims at creating awareness about a product or service. It can be a significant platform to announce the introduction of a new product from an organization and educate the market about new features and the benefits of using the new product features. Spotify being a music and podcast streaming platform, there was a need to personalize the music listening experience of the millions of users on the platform. The ‘Only You’ campaign was aimed at creating awareness of the personalized user experience, largely depending on the data collected from the user. The ad campaign was released in 2021, targeting music lovers across the globe. It was meant to introduce the new app features which create a unique in-app experience. The company needed to communicate to its subscribers and potential market that, it was not only what they listened to that mattered but also, how they listened to music that was important.
Harmonizing Success The Ultimate Guide To Spotify Music Marketing
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Author : MD Siddik
language : en
Publisher: Ocleno
Release Date : 2024-06-19
Harmonizing Success The Ultimate Guide To Spotify Music Marketing written by MD Siddik and has been published by Ocleno this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-19 with Business & Economics categories.
Dive into the dynamic world of Spotify music marketing with "Sound Waves and Streams: Mastering Spotify Music Marketing". This comprehensive guide equips musicians with the essential strategies and tactics needed to navigate the digital landscape effectively. From optimizing your Spotify profile to crafting engaging social media campaigns, harnessing the power of email marketing, and leveraging data analytics for informed decision-making, each chapter is a roadmap to maximizing your presence on Spotify. Whether you're an emerging artist or seasoned performer, this book offers practical insights and case studies to help you connect with your audience, boost your streams, and propel your music career forward in the digital age.
Cases On Social Media And Entrepreneurship
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Author : Hossain, Syed Far Abid
language : en
Publisher: IGI Global
Release Date : 2024-03-11
Cases On Social Media And Entrepreneurship written by Hossain, Syed Far Abid and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-11 with Business & Economics categories.
In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers. The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.
Journalism And Ethical Engagement With Visual Media Illuminating Stories Through Engaging Imagery
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Author : Peter Nkrumah Amponsah
language : en
Publisher: Scientific Research Publishing, Inc. USA
Release Date : 2024-02-22
Journalism And Ethical Engagement With Visual Media Illuminating Stories Through Engaging Imagery written by Peter Nkrumah Amponsah and has been published by Scientific Research Publishing, Inc. USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-22 with Antiques & Collectibles categories.
Journalists are responsible for ensuring that the visuals used in their storytelling accurately represent the facts and events being re-ported. The visuals should align with the truth of the story and not distort or manipulate the information being conveyed. This responsi-bility includes presenting visuals in their original context and avoiding misleading edits or alterations that could misrepresent the truth or sensationalize a story for dramatic effect.
Technology Strategy
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Author : Nigel Walton
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-09-21
Technology Strategy written by Nigel Walton and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-21 with Business & Economics categories.
This dynamic and beautifully written textbook takes a modern and innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation literature. It addresses the challenges and opportunities presented to organisations by disruptive technological change and takes into account the navigation of uncertain business environments. In addition to examining more established concepts and theories, the text also explores new disruptive business models and non-traditional approaches to strategy development such as effectuation, the Business Model Canvas and prediction logic. This comprehensive and critical approach is supported by a rich assortment of practical examples and cases drawn from different sectors and a range of exciting companies from all over the world, helping students and practitioners to apply theory to practice. This will be an essential core text for modules on technology strategy and innovation at upper undergraduate, postgraduate and MBA levels, and invaluable reading for senior executives and aspiring managers who seek to understand how to implement strategy in a volatile disruptive environment.
Ebook International Marketing 5e
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Author : Pervez Ghauri
language : en
Publisher: McGraw Hill
Release Date : 2021-08-16
Ebook International Marketing 5e written by Pervez Ghauri and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-16 with Business & Economics categories.
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.
When Ads Work
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Author : David M Jones
language : en
Publisher: Routledge
Release Date : 2015-03-26
When Ads Work written by David M Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-26 with Business & Economics categories.
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.
Developing Resilience In Disruptive Times
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Author : Ajoy Kumar Dey
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-02-10
Developing Resilience In Disruptive Times written by Ajoy Kumar Dey and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-10 with Business & Economics categories.
The first half of the book presents case studies on how the pandemic has affected businesses, management and communities and share insightful stories on tough decisions during, midst, and after the shock of the pandemic. The second half of the book presents case studies on market positioning and business model transformations which provide us insight on customer loyalty and satisfaction, online reviews, and children as a growing customer group. This book comprises both research and teaching cases that offer new insights on business management.
Using Qualitative Research In Advertising
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Author : Margaret A. Morrison
language : en
Publisher: SAGE
Release Date : 2011-10-31
Using Qualitative Research In Advertising written by Margaret A. Morrison and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-31 with Business & Economics categories.
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Analyzing Music In Advertising
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Author : Nicolai Graakjaer
language : en
Publisher: Routledge
Release Date : 2014-11-27
Analyzing Music In Advertising written by Nicolai Graakjaer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-27 with Business & Economics categories.
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.