An Integrative Guide To Consumer Neuroscience

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An Integrative Guide To Consumer Neuroscience

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Author : Sven Braeutigam
language : en
Publisher: Oxford University Press
Release Date : 2022

An Integrative Guide To Consumer Neuroscience written by Sven Braeutigam and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Business & Economics categories.

An Integrative Guide to Consumer Neuroscience provides a comprehensive guide to a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research.

An Integrative Guide To Consumer Neuroscience

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Author : Sven Braeutigam
language : en
Publisher:
Release Date : 2022

An Integrative Guide To Consumer Neuroscience written by Sven Braeutigam and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Consumer behavior categories.

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context.

The Cambridge Handbook Of Consumer Psychology

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Author : Michael I. Norton
language : en
Publisher: Cambridge University Press
Release Date : 2015-09-09

The Cambridge Handbook Of Consumer Psychology written by Michael I. Norton and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-09 with Psychology categories.

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.

Comportamento Do Consumidor Aplicado Ao Neuromarketing

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Author : Norberto Almeida de Andrade
language : pt-BR
Publisher: Freitas Bastos
Release Date : 2023-01-26

Comportamento Do Consumidor Aplicado Ao Neuromarketing written by Norberto Almeida de Andrade and has been published by Freitas Bastos this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-26 with Business & Economics categories.

Nos últimos anos, o interesse na integração e aplicação de teorias, conceitos, descobertas e métodos neurocientíficos à disciplina de pesquisa do comportamento do consumidor tem aumentado. A subdisciplina da neurociência do consumidor ou neuromarketing que resultou desse interesse pertence à abordagem inovadora da neuroeconomia. A neurociência do consumidor investiga problemas de consumo e marketing por meio de métodos e descobertas da neurociência. A pesquisa convencional em comportamento do consumidor e marketing necessariamente olhou para o organismo humano como sendo uma "caixa preta" que não pode ser avaliada diretamente ou fisiologicamente. Este foi um momento em que a pesquisa usou principalmente construtos teóricos para interpretar esses processos corporais e o comportamento resultante. Mais recentemente, no entanto, técnicas e métodos modernos em neurociência facilitaram uma visão muito mais direta da "caixa preta" do organismo como base para a subdisciplina da neurociência do consumidor. A neurociência do consumidor, portanto, pode beneficiar significativamente a pesquisa no campo do comportamento do consumidor, particularmente na tentativa de entender melhor o comportamento humano nos processos de tomada de decisão. Nesse contexto, o objetivo principal desta obra é fornecer uma visão geral dos métodos, descobertas e implicações de estudos selecionados em neurociência do consumidor. Além disso, integramos aplicações práticas que impactam nas estratégias de marketing, além de aspectos da política do consumidor e da neuroética, discutindo as possíveis implicações desses insights para a proteção do consumidor. O objetivo primordial deste livro é proporcionar ao leitor um entendimento gerencial do comportamento do consumidor de modo profundo. A fim de demonstrar o potencial da pesquisa do consumidor para apoiar estratégias de marketing, este livro contém vários exemplos de aplicações específicas de conceitos do comportamento do consumidor para profissionais de marketing, publicidade e propaganda, designers, gestores, empreendedores, empresários, pesquisadores e entusiastas que desejam explorar oportunidades estratégicas presentes em todos os capítulos, ressaltando as fascinantes maneiras como os profissionais de marketing traduzem o conhecimento que coletam por meio de pesquisas do consumidor em verdadeiras atividades empresariais.

Consumer Neuroscience Foundation Validation And Relevance

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Author : Thomas Zoëga Ramsoy
language : en
Publisher: Frontiers Media SA
Release Date : 2023-08-07

Consumer Neuroscience Foundation Validation And Relevance written by Thomas Zoëga Ramsoy and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-07 with Science categories.

Consumer neuroscience has become an expanding area of both research and conduct – spanning from academic interests in the brain bases of consumption choices to commercial application of neuroscience tools and metrics. However, many of these advances are still criticized for low applicability, scattered publication records, conceptual vagueness, and a lack of proper scientific and commercial validation. To make matters worse, there is now a host of proposed commercial applications of both the insights from neuroscience and the application of neuroscience and neurophysiology tools to test consumer responses. While many of these approaches may be valid, many other approaches are either not properly validated, or may be flawed, misguided, or even outright lies. As a discipline, there is a need for both the basic and applied research in consumer neuroscience to become aligned. The purpose of this Research Topic is to provide this much-needed platform for such an industrial alignment. In doing so, this Research Topic will provide perspectives on three main areas: 1. distinctions between basic, translational and applied consumer neuroscience research 2. conceptual clarification on key concepts relevant to the science and application of consumer neuroscience 3. validation of consumer neuroscience methods and how they relate to commercially relevant cases. For this Research Topic, we therefore welcome submissions that combine academic and commercial research, all in the vein of making advances in establishing a valid, applicable consumer neuroscience.

Product Innovation Toolbox

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Author : Kannapon Lopetcharat
language : en
Publisher: John Wiley & Sons
Release Date : 2022-10-19

Product Innovation Toolbox written by Kannapon Lopetcharat and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-19 with Technology & Engineering categories.

PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologies—digital techniques, augmented intelligence, machine learning, and advanced biometrics, among others—have been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market. Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach. The new edition focuses on the integration and connection of all data—both structured and unstructured???for deep learning and activation, rather than a differentiated qualitative—quantitative approach, reflecting the shifting relationships involved in the latest developments in the field. The second edition of Product Innovation Toolbox also includes: Revised material for more than 70% of the manual, with 11 new and extensively updated chapters New tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital Augmentation Upgraded versions of tools in each updated section, with fresh examples New case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societies An emphasis on tools with global applications Product Innovation Toolbox is an essential resource for product developers, marketers, and technologists.

The Use Of Consumer Neuroscience In Aroma Marketing

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Author : J. Berčík
language : en
Publisher: BRILL
Release Date : 2023-09-14

The Use Of Consumer Neuroscience In Aroma Marketing written by J. Berčík and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-14 with Business & Economics categories.

Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of the role of scents in marketing and the use of neuroscience tools in monitoring the impact of the stimuli on consumer emotions. Tools used by the authors are a consumer neuroscience tool - electroencephalography (EEG), a biometric method that monitors the galvanic skin response or skin perspiration (GSR), and a traditional data collection method - a questionnaire. With these tools, consumer response to three selected scents were monitored. One of the initial scents was selected and tested under ‘normal’ restaurant conditions. The authors describe how the information was obtained, and how the effect on consumer emotions was determined. 'The use of consumer neuroscience in aroma marketing' concludes with recommendations to improve the effectiveness of aromatisation in practice.

The Cognitive Neuroscience Of Second Language Acquisition

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Author : Marianne Gullberg
language : en
Publisher: Wiley-Blackwell
Release Date : 2006-08-11

The Cognitive Neuroscience Of Second Language Acquisition written by Marianne Gullberg and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-11 with Language Arts & Disciplines categories.

This volume explores the cognitive neuroscience of second language acquisition from the perspectives of critical/sensitive periods, maturational effects, individual differences, neural regions involved, and processing characteristics. The research methods used include functional magnetic resonance imaging (fMRI), positron emission tomography (PET), and event related potentials (ERP). The studies in this volume provide initial answers to core questions including: which brain areas are reliably activated in second language processing? Are they the same or different from those activated in first language acquisition and use? And what are the behavioral consequences of individual differences among brains?

Online Marketing

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Author : Richard Gay
language : en
Publisher: Oxford University Press
Release Date : 2007-03-15

Online Marketing written by Richard Gay and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-15 with Business & Economics categories.

'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.

Neuropeptides

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Author : Fleur L. Strand
language : en
Publisher: MIT Press
Release Date : 1999

Neuropeptides written by Fleur L. Strand and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Medical categories.

This textbook is the first to bring together and synthesize the neuropeptide research of the past decade in such a comprehensive, scholarly manner. In recent years there has been increasing interest and, subsequently, active research in neuropeptides. These neuroactive molecules coordinate, integrate, and regulate physiological processes in all organisms, throughout all phases of development. Acting as neurohormones, neurotransmitters, and/or neuromodulators, they maintain physiological homeostasis and influence important behavioral patterns. This textbook is the first to bring together and synthesize the neuropeptide research of the past decade in such a comprehensive, scholarly manner. The book is divided into two parts. In Part I the author defines the basic principles of neuropeptide action, including their biosynthesis, processing, transport, distribution, and interactions with receptors and second messenger systems. Strand also discusses the intimate interaction between the neuropeptides, stress, and the immune system. In Part II she discusses the regulatory functions of the families of neuropeptide in sufficient detail to provide both the advanced student and senior investigator with a thorough understanding of the most important neuropeptides. The text also contains a complete and up-to-date reference/reading list.