An Introduction To Consumer Behaviour
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Introduction To Consumer Behaviour
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Author : Andrea Niosi
language : en
Publisher:
Release Date : 2021
Introduction To Consumer Behaviour written by Andrea Niosi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Consumer behavior categories.
"This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the lived experiences of today’s consumers, specifically, undergraduate students. The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers. This OER contains content created by students from Kwantlen Polytechnic University and is best used alongside the Ancillary Resource Guide that contains several essays, case studies, assignments, and project outlines, and an accompanying multiple choice test bank."--BC Campus website.
Consumer Behavior Over The Life Course
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Author : George P. Moschis
language : en
Publisher: Springer
Release Date : 2019-01-31
Consumer Behavior Over The Life Course written by George P. Moschis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with Business & Economics categories.
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.
An Introduction To Consumer Behavior
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Author : James U. McNeal
language : en
Publisher: John Wiley & Sons
Release Date : 1973
An Introduction To Consumer Behavior written by James U. McNeal and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Business & Economics categories.
Environment Information And Consumer Behaviour
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Author : Signe Krarup
language : en
Publisher: Edward Elgar Publishing
Release Date : 2005-01-01
Environment Information And Consumer Behaviour written by Signe Krarup and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
Over the past decade there has been growing interest in the role of information in the promotion of environmentally friendly behaviour. This book examines how and why the provision of such information can affect individual decisions concerning buying or consuming a product or valuing a policy. The information can take the form of a product label or a statement in a survey questionnaire, and the decision can be what product to buy, what food to eat or how to answer a contingent valuation question. The chapters in this volume carefully explore the explanations for consumer behaviour in different scenarios where information is provided about the 'public' implications of individual decisions. The first set of chapters examines the prospects for eco-labelling as a tool of environmental policy from a variety of different perspectives. They also look at how this form of information provision compares with more familiar policy instruments in achieving efficiency goals. In the second and third sections the focus is on environmental and food labelling, in which a combination of private and public motives for purchase decisions is found. Finally, the role of information in contingent valuation surveys is considered, in particular the impact of information and time in altering stated value responses.
Introduction To Consumer Behaviour
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Author : Pierre Joubert
language : en
Publisher: Juta and Company Ltd
Release Date : 2010-11
Introduction To Consumer Behaviour written by Pierre Joubert and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11 with Business & Economics categories.
Consumers and their behaviour is an important dynamic for any business to understand if it wishes to succeed. Consumers increasingly exert influence on businesses through their buying behaviour. Understanding consumer behaviour is therefore imperative as it informs businesses how to plan their marketing activities and sustain themselves as commercially viable and useful entities. The book has been written to meet the needs of most course outlines of southern African universities, universities of technology and private colleges. While providing the student with a thorough theoretical grounding in consumer behaviour, the book moves swiftly into southern African marketing and business scenarios, and focuses on current and future issues, both nationally and internationally. Key features and benefits: Text and layout is well-structured to guide and assist the learning process; Southern African case studies, applications and research findings ensure local relevance; International case studies, applications and research findings broaden the scope and variety; Self-assessment questions challenge students to engage with the material. The authors are well-known in the industry and have a wealth of experience in the marketing and consumer related environments.
Consumer Behaviour Rle Consumer Behaviour
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Author : Gordon Foxall
language : en
Publisher: Routledge
Release Date : 2014-12-05
Consumer Behaviour Rle Consumer Behaviour written by Gordon Foxall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-05 with Business & Economics categories.
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
Consumer Behaviour In Food And Healthy Lifestyle
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Author : Isaac K. Ngugi
language : en
Publisher:
Release Date : 2020
Consumer Behaviour In Food And Healthy Lifestyle written by Isaac K. Ngugi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
"This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteristics of this industry"--
An Introduction To Consumer Behaviour
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Author : Pallavi Singh
language : en
Publisher: Academic Guru Publishing House
Release Date : 2023-12-27
An Introduction To Consumer Behaviour written by Pallavi Singh and has been published by Academic Guru Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-27 with Study Aids categories.
‘An Introduction to Consumer Behaviour’ offers a comprehensive exploration of the intricate world of consumer psychology and decision-making processes. Authored with clarity and expertise, the book delves into the myriad factors influencing how individuals perceive, evaluate, and ultimately choose products and services in the marketplace. With a focus on bridging theory and practical applications, the book introduces readers to fundamental concepts in consumer behaviour, including motivation, perception, learning, and attitude formation. It navigates through the complexities of social and cultural influences, shedding light on how these elements shape consumer choices. The author skillfully incorporates real-world examples and case studies to illustrate key principles, fostering a deeper understanding of consumer behaviour dynamics. Notably, the book goes beyond theoretical frameworks, addressing the impact of digitalization and evolving market trends on consumer decision-making. It equips readers with tools to analyze and predict consumer behaviour in a rapidly changing landscape. Ideal for students and professionals in marketing, psychology, and business, ‘An Introduction to Consumer Behaviour’ serves as an invaluable resource for unravelling the intricacies of consumer choices, making it an essential read for anyone seeking a comprehensive grasp of the field.
Young Consumer Behaviour
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Author : Ayantunji Gbadamosi
language : en
Publisher: Routledge
Release Date : 2017-11-22
Young Consumer Behaviour written by Ayantunji Gbadamosi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-22 with Business & Economics categories.
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Consumer Behavior Organizational Strategy And Financial Economics
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Author : Mehmet Huseyin Bilgin
language : tr
Publisher: Springer
Release Date : 2018-03-30
Consumer Behavior Organizational Strategy And Financial Economics written by Mehmet Huseyin Bilgin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-30 with Business & Economics categories.
This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.