An Introduction To Consumer Behavior
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An Introduction To Consumer Behavior
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Author : James U. McNeal
language : en
Publisher: John Wiley & Sons
Release Date : 1973
An Introduction To Consumer Behavior written by James U. McNeal and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Business & Economics categories.
Advanced Introduction To Consumer Behavior Analysis
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Author : Gordon Foxall
language : en
Publisher: Edward Elgar Publishing
Release Date : 2017-05-26
Advanced Introduction To Consumer Behavior Analysis written by Gordon Foxall and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-26 with categories.
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Consumer Behavior
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Author : Ayalla Ruvio
language : en
Publisher: John Wiley & Sons
Release Date : 2023-02-01
Consumer Behavior written by Ayalla Ruvio and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-01 with Business & Economics categories.
In Consumer Behavior Insights, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior Insights is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank
An Introduction To Consumer Behaviour
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Author : Pallavi Singh
language : en
Publisher: Academic Guru Publishing House
Release Date : 2023-12-27
An Introduction To Consumer Behaviour written by Pallavi Singh and has been published by Academic Guru Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-27 with Study Aids categories.
‘An Introduction to Consumer Behaviour’ offers a comprehensive exploration of the intricate world of consumer psychology and decision-making processes. Authored with clarity and expertise, the book delves into the myriad factors influencing how individuals perceive, evaluate, and ultimately choose products and services in the marketplace. With a focus on bridging theory and practical applications, the book introduces readers to fundamental concepts in consumer behaviour, including motivation, perception, learning, and attitude formation. It navigates through the complexities of social and cultural influences, shedding light on how these elements shape consumer choices. The author skillfully incorporates real-world examples and case studies to illustrate key principles, fostering a deeper understanding of consumer behaviour dynamics. Notably, the book goes beyond theoretical frameworks, addressing the impact of digitalization and evolving market trends on consumer decision-making. It equips readers with tools to analyze and predict consumer behaviour in a rapidly changing landscape. Ideal for students and professionals in marketing, psychology, and business, ‘An Introduction to Consumer Behaviour’ serves as an invaluable resource for unravelling the intricacies of consumer choices, making it an essential read for anyone seeking a comprehensive grasp of the field.
Consumer Behavior
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Author : Michael R. Solomon
language : en
Publisher: Prentice Hall
Release Date : 1996
Consumer Behavior written by Michael R. Solomon and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Consumer behavior categories.
Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.
Consumer Behavior In Action
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Author : Geoffrey Paul Lantos
language : en
Publisher: Routledge
Release Date : 2015-01-28
Consumer Behavior In Action written by Geoffrey Paul Lantos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Consumer Behaviour In Food And Healthy Lifestyles
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Author : Isaac K. Ngugi
language : en
Publisher: CABI
Release Date : 2020-07-09
Consumer Behaviour In Food And Healthy Lifestyles written by Isaac K. Ngugi and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-09 with Business & Economics categories.
This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.
A Primer On Consumer Behavior
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Author : David W. Stewart
language : en
Publisher:
Release Date : 2018
A Primer On Consumer Behavior written by David W. Stewart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Consumer behavior categories.
At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This book provides an introduction to consumer and buyer behavior and the many factors that influence consumer behavior, and ultimately, market demand. It is also about how marketers can influence individual customers and market demand. Depending on the particular business, customers may be individuals, households, or organizations. How these individuals and entities make decisions and behave in the market may vary considerably, but an understanding of the factors that influence buyer's decision making and behavior is critical to the marketing and business success of every organization. It has been estimated that 80 percent of all new products fail in the market. The most frequent reason for such failure is a lack of understanding of the needs and behavior of potential customers.
Consumer Behavior
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Author : Peter D. Bennett
language : en
Publisher: Prentice Hall
Release Date : 1972
Consumer Behavior written by Peter D. Bennett and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Business & Economics categories.
Psychology Of The Consumer And Its Development
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Author : Robert C. Webb
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Psychology Of The Consumer And Its Development written by Robert C. Webb and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Psychology categories.
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.