Analysis Of Selected Aspects Of The Multi Channel Management And The International Distribution System
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Analysis Of Selected Aspects Of The Multi Channel Management And The International Distribution System
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Author : Mary Joy Fernandez
language : en
Publisher: diplom.de
Release Date : 2007-09-24
Analysis Of Selected Aspects Of The Multi Channel Management And The International Distribution System written by Mary Joy Fernandez and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-24 with Business & Economics categories.
Inhaltsangabe:Introduction: In the current time, there is no area in life that is not subject to change. Even within the distribution, changes have taken place in the course of the years. One significant factor of change in the distribution is the introduction of multiple distribution channels the multi-channel management. The term multi-channel is not new, but for all that it has gained of importance for companies. This statement is valid for companies in the national as well as in the international fields. It has, more or less, substituted the meaning of a single-channel distribution, which was more practiced in the past. Multi-channel management has become a significant issue when coming to the distribution of goods and the market development. Thereby, factors such as the attitude of the competition, the internal development of the company and especially the consumer behavior have determined the enhancement of its importance. Moreover, the development of information and communication technology has led to the introduction of new distribution channels, as e.g. the internet, next to the traditional channels which are the mail order business or the stationary distribution channels among others. The demand for companies offering different purchasing ways respectively channels has been increasing. The reason for this development is the fact that consumers have recognized the variety of ways they are able to choose in order to acquire a product. This involves that consumers set high value on the distribution channels offered by the companies. The increased consumer demand cannot be only noticed in Germany but also in the international context. As a consequence companies have been forced to modify their distribution strategies in order to be able to fulfill the consumer needs and thus assuring the customer retention further on. But the multi-channel distribution is not only a necessity. On the other hand it is linked with additional possibilities for companies. For instance, they can achieve cost advantages such as the increase of the total revenue. The management of parallel running channels is not as easy as one might think and in addition, a multi-channel management bears some risks. These two aspects lead to the necessity that the companies have to be engaged in the involvement of distribution channels, in the arrangement of the channel mix as well as in the coordination of the multi-channel system. It always has to be stressed that the [...]
Multichannel Retailing
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Author : Huan Liu
language : en
Publisher: Foundations and Trends (R) in Marketing
Release Date : 2018-12-19
Multichannel Retailing written by Huan Liu and has been published by Foundations and Trends (R) in Marketing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-19 with categories.
Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
Multi Channel Strategies For Retail Financial Services
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Author : Patrick Dahmen
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Multi Channel Strategies For Retail Financial Services written by Patrick Dahmen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.
Retail And Marketing Channels Rle Retailing And Distribution
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Author : Srinivas K. Reddy
language : en
Publisher: Routledge
Release Date : 2012-08-09
Retail And Marketing Channels Rle Retailing And Distribution written by Srinivas K. Reddy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-09 with Marketing channels categories.
Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Supply Chain Management In Multichannel And Omnichannel Retailing
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Author : Lisa Villing
language : en
Publisher: GRIN Verlag
Release Date : 2017-04-11
Supply Chain Management In Multichannel And Omnichannel Retailing written by Lisa Villing and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Business & Economics categories.
Seminar paper from the year 2017 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, University of Applied Sciences Fulda, language: English, abstract: The aim of this paper is to give an overview of challenges for logistics and supply chain management which are linked to multichannel and omnichannel retailing. For this purpose, the characteristics and forms of multi- and omnichannel retailing are described and developments and their implications for retailers are pointed out. In combination with best practice approaches in SCM, recommendations for successful omnichannel supply chains, especially for order fulfillment and distribution logistics shall be outlined. Starting with the definitions of multi- and omnichannel retailing in the second chapter, the third chapter will focus on specific challenges and appropriate implications for retailers' supply chain management that are related to multi- and omnichannel distribution. The fourth chapter will finish with a conclusion and an outlook.
Handbook Of Research On Distribution Channels
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Author : Charles A. Ingene
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Handbook Of Research On Distribution Channels written by Charles A. Ingene and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Operations In An Omnichannel World
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Author : Santiago Gallino
language : en
Publisher: Springer Nature
Release Date : 2019-10-15
Operations In An Omnichannel World written by Santiago Gallino and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-15 with Business & Economics categories.
The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.
Transformation Of Transportation
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Author : Marjana Petrović
language : en
Publisher: Springer Nature
Release Date : 2021-02-22
Transformation Of Transportation written by Marjana Petrović and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-22 with Technology & Engineering categories.
This book features original scientific manuscripts submitted for publication at the International Conference – The Science and Development of Transport (ZIRP 2020), organized by University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, and held in Šibenik, Croatia, from 29th to 30th September 2020. The conference brought together scientists and practitioners to share innovative solutions available to everyone. Presenting the latest scientific research, case studies and best practices in the fields of transport and logistics, the book covers topics such as sustainable urban mobility and logistics, safety and policy, data science, process automation, and inventory forecasting, improving competitiveness in the transport and logistics services market and increasing customer satisfaction. The book is of interest to experienced researchers and professionals as well as Ph.D. students in the fields of transport and logistics.
Resources In Education
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Author :
language : en
Publisher:
Release Date : 1986-08
Resources In Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-08 with Education categories.
Resource Allocation Problems In Supply Chains
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Author : K. Ganesh
language : en
Publisher: Emerald Group Publishing
Release Date : 2015-08-10
Resource Allocation Problems In Supply Chains written by K. Ganesh and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-10 with Business & Economics categories.
Resource Allocation is the utilization of available resources in the system. This book focuses on development of models for 6 new, complex classes of RA problems in Supply Chain networks, focusing on bi-objectives, dynamic input data, and multiple performance measure based allocation and integrated allocation, and routing with complex constraints.