Approaches To Audience
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Approaches To Audiences
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Author : Roger Dickinson
language : en
Publisher: Hodder Education
Release Date : 1998
Approaches To Audiences written by Roger Dickinson and has been published by Hodder Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Social Science categories.
The study of mass media audiences has produced much of the liveliest and most influential media studies work of recent years. This Reader brings together some of the most important landmark articles and chapters which represent key steps in our understanding of media influence. It offers an overview of the major traditions of research and presents summaries of up to the minute work written specifically for this volume by key authors working in the field. Part one looks at the impact and influence of the media on society, Parp two looks at studies of the individual in the audience and Parp three looks at audiences in from perspectives of cultures, communities and families.
Approaches To Audience
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Author : Mary Jo Reiff
language : en
Publisher:
Release Date : 2004-06
Approaches To Audience written by Mary Jo Reiff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06 with Education categories.
Audience Research Methodologies
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Author : Geoffroy Patriarche
language : en
Publisher: Routledge
Release Date : 2013-07-31
Audience Research Methodologies written by Geoffroy Patriarche and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Social Science categories.
The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
Media And Audiences
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Author : Karen Ross
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2003-12-16
Media And Audiences written by Karen Ross and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-16 with Social Science categories.
“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Public Speaking
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Author : Beebe
language : en
Publisher:
Release Date : 2006
Public Speaking written by Beebe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Language Arts & Disciplines categories.
Audience Analysis
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Author : Denis McQuail
language : en
Publisher: SAGE Publications
Release Date : 1997-07-28
Audience Analysis written by Denis McQuail and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-07-28 with Language Arts & Disciplines categories.
Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m
Revitalising Audience Research
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Author : Frauke Zeller
language : en
Publisher: Routledge
Release Date : 2014-10-24
Revitalising Audience Research written by Frauke Zeller and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-24 with Social Science categories.
The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.
Public Speaking
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Author : Steven A. Beebe
language : en
Publisher: Allyn & Bacon
Release Date : 2003
Public Speaking written by Steven A. Beebe and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Juvenile Nonfiction categories.
[This book] is written to be the primary text for a college-level public speaking course. [The authors] offer strategies that are anchored in ethical principles to assist speakers in articulating a message that connects with their audience. [They] emphasize that an effective speaker is an ethical speaker ... Audience-centered speakers articulate truthful messages that give audience members free choice in responding to a message, while also using effective means of ensuring message clarity and credibility.-Pref.
Researching Audiences
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Author : Catherine Murray
language : en
Publisher: Bloomsbury Academic
Release Date : 2003-06-27
Researching Audiences written by Catherine Murray and has been published by Bloomsbury Academic this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-27 with Social Science categories.
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Public Speaking
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Author : Steven A. Beebe
language : en
Publisher: Pearson
Release Date : 2017-01-13
Public Speaking written by Steven A. Beebe and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-13 with categories.
You can also purchase a loose-leaf print reference to complement Revel Public Speaking: An Audience-Centered Approach . This is optional.