Approaches To Audiences
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Approaches To Audiences
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Author : Roger Dickinson
language : en
Publisher: Hodder Education
Release Date : 1998
Approaches To Audiences written by Roger Dickinson and has been published by Hodder Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Social Science categories.
The study of mass media audiences has produced much of the liveliest and most influential media studies work of recent years. This Reader brings together some of the most important landmark articles and chapters which represent key steps in our understanding of media influence. It offers an overview of the major traditions of research and presents summaries of up to the minute work written specifically for this volume by key authors working in the field. Part one looks at the impact and influence of the media on society, Parp two looks at studies of the individual in the audience and Parp three looks at audiences in from perspectives of cultures, communities and families.
Impacting Theatre Audiences
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Author : Dani Snyder-Young
language : en
Publisher: Routledge
Release Date : 2022-03-02
Impacting Theatre Audiences written by Dani Snyder-Young and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-02 with Performing Arts categories.
This edited collection explores methods for conducting critical empirical research examining the potential impacts of theatrical events on audience members. Dani Snyder-Young and Matt Omasta present an overview of the burgeoning subfield of audience studies in theatre and performance studies, followed by an introduction to the wide range of ways scholars can study the experiences of spectators. Consisting of chapter-length case studies, the book addresses methodologies for examining spectatorship, including qualitative, quantitative, historical/historiographic, arts-based, participatory, and mixed methods approaches. This volume will be of great interest to theatre and performance studies scholars as well as industry professionals working in marketing, audience development, and community engagement.
Media And Audiences New Perspectives
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Author : Ross, Karen
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2003-12-01
Media And Audiences New Perspectives written by Ross, Karen and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-01 with Social Science categories.
This work takes both a chronological and a thematic approach, in order to explore the ways in which the audience as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.
Engaging Audiences
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Author : B. McConachie
language : en
Publisher: Springer
Release Date : 2008-11-24
Engaging Audiences written by B. McConachie and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-24 with Performing Arts categories.
Engaging Audiences asks what cognitive science can teach scholars of theatre studies about spectator response in the theatre. Bruce McConachie introduces insights from neuroscience and evolutionary theory to examine the dynamics of conscious attention, empathy and memory in theatre goers.
How Audiences Decide
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Author : Richard O. Young
language : en
Publisher: Taylor & Francis
Release Date : 2011-03
How Audiences Decide written by Richard O. Young and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03 with Business & Economics categories.
How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques—including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals—and examines the empirical evidence supporting each of them.
Understanding Audiences
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Author : Andy Ruddock
language : en
Publisher: SAGE
Release Date : 2001-03-08
Understanding Audiences written by Andy Ruddock and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-08 with Social Science categories.
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
Creative Explorations
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Author : David Gauntlett
language : en
Publisher: Routledge
Release Date : 2007-05-07
Creative Explorations written by David Gauntlett and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-07 with History categories.
Drawing upon an array of disciplines from neuroscience to philosophy, and art to social theory, David Gauntlett here explores the ways in which researchers can embrace people's everyday creativity in order to understand social experience.
Investigating Audiences
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Author : Andy Ruddock
language : en
Publisher: SAGE
Release Date : 2007-08-08
Investigating Audiences written by Andy Ruddock and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-08 with Language Arts & Disciplines categories.
Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.
Approaches To Audience
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Author : Mary Jo Reiff
language : en
Publisher:
Release Date : 2004-06
Approaches To Audience written by Mary Jo Reiff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06 with Education categories.
Understanding Audiences
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Author : Andy Ruddock
language : en
Publisher: SAGE
Release Date : 2000-12-05
Understanding Audiences written by Andy Ruddock and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-12-05 with Language Arts & Disciplines categories.
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.