Art Direction
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Basics Advertising 02 Art Direction
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Author : Nik Mahon
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-11-02
Basics Advertising 02 Art Direction written by Nik Mahon and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-02 with Business & Economics categories.
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
The Art Direction Book
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Author : Louise Bishop
language : en
Publisher:
Release Date : 1996
The Art Direction Book written by Louise Bishop and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising categories.
Contains the work of 28 of the world's top art directors and provides an invaluable insight into the last 40 years of advertising. In their own words they discuss the finer points of their work and offer inspiration and advice to both professionals and th
Art Direction And Production Design
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Author : Lucy Fischer
language : en
Publisher: Rutgers University Press
Release Date : 2015-03-06
Art Direction And Production Design written by Lucy Fischer and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-06 with Performing Arts categories.
How is the look of a film achieved? In Art Direction and Production Design, six outstanding scholars survey the careers of notable art directors, the influence of specific design styles, the key roles played by particular studios and films in shaping the field, the effect of technological changes on production design, and the shifts in industrial modes of organization. The craft’s purpose is to produce an overall pictorial “vision” for films, and in 1924 a group of designers formed the Cinemagundi Club—their skills encompassed set design, painting, decoration, construction, and budgeting. A few years later, in recognition of their contributions to filmmaking, the first Academy Awards for art direction were given, a clear indication of just how essential the oversight of production design had become to the so-called majors. The original essays presented in Art Direction and Production Design trace the trajectory from Thomas Edison’s primitive studio, the Black Maria, to the growth of the Hollywood “studio system,” to the influence of sound, to a discussion of the “auteur theory,” and to contemporary Hollywood in which computer-generated imagery has become common. By 2000, the Society of Motion Picture Art Directors became the Art Directors Guild, emphasizing the significance of the contributions of art direction and production design to filmmaking. Art Direction and Production Design is a volume in the Behind the Silver Screen series—other titles in the series include Acting, Animation, Cinematography, Directing, Editing and Special/Visual Effects, Producers, Screenwriting, and Sound.
The Art Direction Book
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Author :
language : en
Publisher: Rotovision
Release Date : 1996
The Art Direction Book written by and has been published by Rotovision this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Art categories.
Practicing and aspiring art directors will find this panorama of print ads and posters from top creative minds absolutely absorbing. Examples from the 1970s to the present include award winners by American, European, Australian, and Japanese design masters, complete with annotations on working methods.
Art Direction Explained At Last
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Author : Steven Heller
language : en
Publisher: Laurence King Publishing
Release Date : 2009-09-16
Art Direction Explained At Last written by Steven Heller and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-16 with Design categories.
This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.
Art Directors Annual 90
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Author : Art Directors Club
language : en
Publisher: The Art Directors Club
Release Date : 2011-12
Art Directors Annual 90 written by Art Directors Club and has been published by The Art Directors Club this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12 with Business & Economics categories.
Continuously published since 1920, the Art Directors Annual is the world's most widely distributed creative awards reference book and source of inspiration, honoring the year's best work in design and advertising around the globe. Every winning entry (including all Cube and Merit winners) is reproduced in full-color with complete credits. The 90th edition includes the NEW ADC Designism (which explores the responsibilities of creatives to drive social and political change through their work), ADC Hybrid, the 2011 ADC Hall of Fame Laureates and the ADC Black Cube for best in show.
The Art Direction Handbook For Film Television
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Author : Michael Rizzo
language : en
Publisher: CRC Press
Release Date : 2014-07-11
The Art Direction Handbook For Film Television written by Michael Rizzo and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-11 with Performing Arts categories.
In this new and expanded edition of The Art Direction Handbook, author Michael Rizzo now covers art direction for television, in addition to updated coverage of film design. This comprehensive, professional manual details the set-up of the art department and the day-to-day job duties: scouting for locations, research, executing the design concept, supervising scenery construction, and surviving production. Beyond that, there is an emphasis on not just how to do the job, but how to succeed and secure other jobs. Rounding out the text is an extensive collection of useful forms and checklists, as well as interviews with prominent art directors.
Art Direction For Film And Video
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Author : Robert Olson
language : en
Publisher: CRC Press
Release Date : 1998-10-22
Art Direction For Film And Video written by Robert Olson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-10-22 with Performing Arts categories.
Written by an author with over 30 years of working experience, this book takes a practical, thorough look at the duties and skills of art directors and production designers. It teaches readers how to analyze a script, develop concepts that meet the needs of a script, develop sketches and construction drawings, work with directors and producers, and operate within budget limitations. The book has been updated and expanded to include interviews with professionals at all levels in the art department. A chapter on digital effects as they relate to the work of the art director has been added to this new edition. Students, novices in the profession, and persons from other art/design fields who are interested in expanding into film and video will find this is a valuable resource. Written by an author with over 30 years of working experience, this book takes a practical, thorough look at the duties and skills of art directors and production designers. It teaches readers how to analyze a script, develop concepts that meet the needs of a script, develop sketches and construction drawings, work with directors and producers, and operate within budget limitations. The book has been updated and expanded to include interviews with professionals at all levels in the art department. A chapter on digital effects as they relate to the work of the art director has been added to this new edition. Students, novices in the profession, and persons from other art/design fields who are interested in expanding into film and video will find this is a valuable resource.
The Education Of An Art Director
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Author : Steven Heller
language : en
Publisher: Allworth Press
Release Date : 2006
The Education Of An Art Director written by Steven Heller and has been published by Allworth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Art categories.
This provocative anthology provides inspiration on teaching and discussing art direction in the classroom and beyond. Essays, interviews, and images from more than thirty teachers and leaders in the field provide an in-depth view of every facet of art direction; concrete examples reveal how to create classes that are fun to teach and inspiring to students and department chairs alike. A boon to instructors, a boost to anyone interested in graphic design, this book is educational in the best sense of the word. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Art Direction
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Author :
language : en
Publisher:
Release Date : 1987
Art Direction written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Commercial art categories.