Art Direction And Editorial Design
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Art Direction And Editorial Design
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Author : Yolanda Zappaterra
language : en
Publisher: Harry N. Abrams
Release Date : 2007-10-01
Art Direction And Editorial Design written by Yolanda Zappaterra and has been published by Harry N. Abrams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-01 with Art categories.
A resource guide to the design of print and online magazines and newspapers, providing case studies, examples, exercises, and advice on creating layouts, publication branding, handling copy and images, design and production skills, and trends in the field.
Art Direction Explained At Last
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Author : Steven Heller
language : en
Publisher: Laurence King Publishing
Release Date : 2009-09-16
Art Direction Explained At Last written by Steven Heller and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-16 with Design categories.
This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.
Editing By Design
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Author : Jan V. White
language : en
Publisher: Simon and Schuster
Release Date : 2020-11-03
Editing By Design written by Jan V. White and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-03 with Design categories.
An Industry Classic, Revised for the Modern Age This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today’s online and print media. Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including: How to think about “editing” and “design” as a word person and a design person Teamwork and collaboration for story clarity Originality and inducement for the reader Columns and grids for organization and consistency Covers and content listings as tools for deeper reader involvement How to use type hierarchy to catch and lure readers Representational and non-representational imagery Using color as a branding device Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.
Designing For Screen
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Author : Georgina Shorter
language : en
Publisher: Crowood
Release Date : 2012-08-01
Designing For Screen written by Georgina Shorter and has been published by Crowood this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-01 with Performing Arts categories.
Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen.
Art Direction And Production Design
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Author : Lucy Fischer
language : en
Publisher: Rutgers University Press
Release Date : 2015-03-06
Art Direction And Production Design written by Lucy Fischer and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-06 with Art categories.
How is the look of a film achieved? In Art Direction and Production Design, six outstanding scholars survey the careers of notable art directors, the influence of specific design styles, the key roles played by particular studios and films in shaping the field, the effect of technological changes on production design, and the shifts in industrial modes of organization. The craft’s purpose is to produce an overall pictorial “vision” for films, and in 1924 a group of designers formed the Cinemagundi Club—their skills encompassed set design, painting, decoration, construction, and budgeting. A few years later, in recognition of their contributions to filmmaking, the first Academy Awards for art direction were given, a clear indication of just how essential the oversight of production design had become to the so-called majors. The original essays presented in Art Direction and Production Design trace the trajectory from Thomas Edison’s primitive studio, the Black Maria, to the growth of the Hollywood “studio system,” to the influence of sound, to a discussion of the “auteur theory,” and to contemporary Hollywood in which computer-generated imagery has become common. By 2000, the Society of Motion Picture Art Directors became the Art Directors Guild, emphasizing the significance of the contributions of art direction and production design to filmmaking. Art Direction and Production Design is a volume in the Behind the Silver Screen series—other titles in the series include Acting, Animation, Cinematography, Directing, Editing and Special/Visual Effects, Producers, Screenwriting, and Sound.
Basics Advertising 02 Art Direction
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Author : Nik Mahon
language : en
Publisher: AVA Publishing
Release Date : 2010-07
Basics Advertising 02 Art Direction written by Nik Mahon and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07 with Business & Economics categories.
This comprehensive look at the role of the art director examines the key techniques, approaches, and secrets involved in the development of creative advertising concepts.
Editing By Design
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Author : Jan V. White
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2003-09
Editing By Design written by Jan V. White and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09 with Art categories.
This completely updated edition of an industry classic shows a new generation of editors and designers how to make their publications sing! Readers will find a treasury of practical tips for helping story and design reinforce each other and create powerful pages that are irresistible to readers. Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge!• Explains sophisticated concepts insimple words and pictures • A perfect desk reference for every kind of publishing medium • Vast audience, with equal appeal to designers, writers, publishers, teachers, and students Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Screen
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Author : Jessica Helfand
language : en
Publisher: Princeton Architectural Press
Release Date : 2001-11
Screen written by Jessica Helfand and has been published by Princeton Architectural Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-11 with Architecture categories.
Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers. Her essays--at once pithy, polemical, and precise--appear in places as diverse as Eye, Print, ID, The New Republic, and the LA Times. The essays collected here decode the technologies, trends, themes, and personalities that define design today, especially the new media, and provide a road map of things to come. Her first two chapbooks--Paul Rand: American Modernist and Six (+2) Essays on Design and New Media--became instant classics. This new compilation brings together essays from the earlier publications along with more than twenty others on a variety of topics including avatars, the cult of the scratchy, television, sex on the screen, and more. Designers, students, educators, visual literati, and everyone looking for an entertaining and insightful guide to the world of design today will not find a better or more approachable book on the subject.
Design Diaries
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Author : Lucienne Roberts
language : en
Publisher: Laurence King Publishing
Release Date : 2010-10-20
Design Diaries written by Lucienne Roberts and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-20 with Design categories.
This thought-provoking and practical book for graphic designers and students explores creative practice in graphic design. The book looks at the essential elements of the creative process through a series of in-depth studies of a range of real-life graphic design projectsfrom the art direction of a magazine issue and the development of a logo, to the design of a poster, a font and a signage system. In each case, the designers are interviewed and their working process documented in detail.