Art Of Public Relations
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Art Of Public Relations
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Author : Ceo Speak
language : en
Publisher:
Release Date : 2005-03
Art Of Public Relations written by Ceo Speak and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03 with Public relations categories.
Top PR Practitioners Reveal the Secrets of Successful Public Relations. Packed in this uniquely innovative book is the wealth of expertise and experience of public relations CEOs representing some leading PR firms of the world. These industry leaders reveal their lifetimes of insights and proven, market-tested ideas which will help companies of all sizes to get noticed, make a name for themselves, and build powerful visibility and brands: Timeless principles and golden rules of PR. Tools and techniques for contemporary communications success. The never-before power of public relations in a complex world. How to develop the big PR idea. How - and why - PR scores over advertising. How to reach the new breed of the informed, proactive consumer - the prosumer. PR in crisis management. Small business bang! designing and launching a successful small business PR campaign. PR: a key driver of brand marketing. How to measure return on PR investment.
Public Relations Strategy
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Author : Sandra Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Public Relations Strategy written by Sandra Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.
How To Master The Art Of Public Relations
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Author : Delroy Constantine-Simms
language : en
Publisher:
Release Date : 2015-06-10
How To Master The Art Of Public Relations written by Delroy Constantine-Simms and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-10 with Business & Economics categories.
The aim of this book is about introducing you to the concepts of strategic public relations. Despite previous comments, the basic assumption of this book is that readers have some general knowledge of management and business terminology. Furthermore, the text in this book is based in current research and scholarly knowledge of the public relations discipline. Whether you are reading this book to acquire knowledge in a new field, updating your knowledge, or as part of an educational program or course. Each chapter is short enough to be manageable, but filled with information, that does not rely on complicated examples or charts and diagrams. Furthermore, this book includes a few original public relations case studies that have been written in order that concepts discussed can be illustrated and applied. This Book Is Divided Into 16 Parts: Chapter 1: What is Public Relations; Chapter 2: The History of Public Relations, Chapter 3: Public and Media Relations Planning; Chapter 4: Working With The Media; Chapter 5; "Approaches to Public Relations," and Chapter 6 "Public Relations as a Management Function" focus on the importance of the profession, its taxonomy, the academic research showing how public relations should be conducted, and the function as a part of management. Chapter 7 "Organizational Factors for Excellent Public Relations," Chapter 8 "Public Relations and Organizational Effectiveness," Chapter 9 "Identifying and Prioritizing Stakeholders and Publics," and Chapter 10 "Public Relations Research: The Key to Strategy" offer a look at organization, its structure, effectiveness, and how the public relations process is managed--through the relationships with publics and stakeholders, conducting research, and the process of strategically managing public relations. Chapter 11 "The Public Relations Process--RACE," Chapter 12 "The Practice of Public Relations," Chapter 13; Ethics, Leadership and Counseling, and Moral Analyses," Chapter 14; " Infamous Public Relations Blunders" Chapter 15: " Positive Public Relations Campaign" and Chapter 16 "Best Practices for Excellence in Public Relations" provide an advanced discussion of public relations specialties by types: corporations, agencies, government and public affairs units, nonprofits, NGOs, and activist groups. We offer guidance for perhaps the most difficult situations in public relations--counseling upon ethics and taking a leadership role--and finally we discuss what research shows regarding how to make the public relations function the best it can be. We recommend reading the book in this order to build upon the logical flow of terminology, processes, and management knowledge and apply it accodingly.
Public Relations For The Arts What Are The Benefits
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Author : Candy Lange
language : en
Publisher: GRIN Verlag
Release Date : 2007-11
Public Relations For The Arts What Are The Benefits written by Candy Lange and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11 with categories.
Essay from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, University of Auckland (School of Comunication Studies), course: Media Communications Research Methods, 19 entries in the bibliography, language: English, abstract: Long before the arts and public relations were literally formulated, they were already linked together. With the beginning of civilisation, visual arts were used to influence the public opinion. In ancient Egypt, impressive architecture such as statues and temples were built to represent the greatness of the ruling priests and nobles (Bates, 2002). Art was an essential element of the propaganda machines during World War II. Especially Hitler misused art to propagate his politic opinion amongst the public. Today, a vast range of companies use art in order to receive (hopefully) positive media coverage, e.g. Telecom New Zealand is sponsor of the New Zealand International Arts Festival, the City Gallery in Wellington and the Auckland Philharmonia, and initiator of the Telecom New Zealand International Film Festivals, the White Pages Arts Award and the IHC Telecom Art Award. However, the connection between public relations and the arts must also be seen from another point of view. In terms of arts marketing, the arts can benefit from public relations. What are the benefits for artists and arts organisations, and how can they use public relations in order to promote their products?
Public Relations
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Author : David A. Haberman
language : en
Publisher: Wiley-Blackwell
Release Date : 1988
Public Relations written by David A. Haberman and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Explains the purpose of public relations, describes career qualifications, and covers fact-finding, internal communications, media writing, news conferences, special events, and ethical questions.
The Art And Craft Of Pr
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Author : Sandra Stahl
language : en
Publisher:
Release Date : 2018
The Art And Craft Of Pr written by Sandra Stahl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
The Art Craft Of Pr
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Author : Sandra Stahl
language : en
Publisher: Lid Publishing
Release Date : 2018-03-20
The Art Craft Of Pr written by Sandra Stahl and has been published by Lid Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-20 with Management categories.
Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges. --
The Art Of Marketing And Pr
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Author : Pacharee Pantoomano-Pfirsch
language : en
Publisher: Brand Now
Release Date : 2015-01-21
The Art Of Marketing And Pr written by Pacharee Pantoomano-Pfirsch and has been published by Brand Now this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-21 with Business & Economics categories.
The Art of Marketing and PR Giving You Effective Tools to Build Your Brand and Make Your Business Grow. Marketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano and Kittima Sethi are passionate, driven and creative Marketing and PR consultants who will guide you in mastering this art. Through a combined 40 years of real life experiences and expertise, the authors will share Marketing and PR tips, tactics and best practices to help you grow your business. What you'll learn: - How to create a successful PR event - How to craft a great marketing plan - Finding your USP - Tips on growing your brand with effective PR - How to succeed in multicultural markets - And much, much more This free e-book is a compilation of articles by the authors that have written over the years on a wide range of topics within the fields of marketing and public relations drawn from years of extensive professional experience, knowledge and expertise working with local and multinational companies. After all, the principles of marketing and PR remains the same universally, but is adapted to fit the cultural and behavioral norms in various domestic and international markets. So whether you are a marketing or PR professional or an entrepreneur looking for some advice, these articles will provide you with many tips and tools that you may use on your next marketing or PR campaign to make your business thrive. About the experts Pacharee Pantoomano and Kittima Sethi come from a multicultural background and are the energetic hearth and soul of Brand Now, a boutique Marketing and PR agency based in Bangkok with a combined 40 years of experience working with several local and multinational companies across the world. They are on a mission to help businesses grow and are constantly looking for innovative and cutting-edge strategies to improve their skills in Marketing and PR to help clients. When out of the office, you can find them with their families, being involved in various community and social projects, attending personal growth seminars or spreading positive energy during their networking events. Some of their clients include Pepsi Co, Merck, Electrolux, GrabTaxi and Viber. Working with such multicultural brands has strengthened and broadened their understanding of what clients are looking for and the importance of effective communication in marketing and PR.
The Art Of Leadership Through Public Relations
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Author : Patrik Schober
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-09-18
The Art Of Leadership Through Public Relations written by Patrik Schober and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-18 with Business & Economics categories.
The book highlights the challenges that leaders in the field of public relations will face in the future and how to communicate effectively to achieve leadership success.
The Art Of Perception
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Author : Robert Leaf
language : en
Publisher: Atlantic Books Ltd
Release Date : 2012-09-01
The Art Of Perception written by Robert Leaf and has been published by Atlantic Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-01 with Biography & Autobiography categories.
The Art of Perception is the memoir of the man who has been at the forefront of the PR industry for almost fifty years. Robert Leaf, the first executive to bring PR to the Soviet and Chinese governments during the Cold War, has accomplished more than anyone else. He advised corporations and heads of state, rubbed shoulders with some of the twentieth century's most powerful individuals, and controlled some of the biggest news stories of the time. Now, in an age of twenty-four hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to headline news in seconds, perception management has never been more essential for individuals and corporations alike. In a memoir which is as informative as it is entertaining, Robert Leaf shares a lifetime's experience in spreading the gospel of PR around the world which will prove invaluable as much for those in PR as to those with an interest in modern media.