The Art Of Marketing And Pr
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The Art Of Marketing And Pr
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Author : Pacharee Pantoomano-Pfirsch
language : en
Publisher: Brand Now
Release Date : 2015-01-21
The Art Of Marketing And Pr written by Pacharee Pantoomano-Pfirsch and has been published by Brand Now this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-21 with Business & Economics categories.
The Art of Marketing and PR Giving You Effective Tools to Build Your Brand and Make Your Business Grow. Marketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano and Kittima Sethi are passionate, driven and creative Marketing and PR consultants who will guide you in mastering this art. Through a combined 40 years of real life experiences and expertise, the authors will share Marketing and PR tips, tactics and best practices to help you grow your business. What you'll learn: - How to create a successful PR event - How to craft a great marketing plan - Finding your USP - Tips on growing your brand with effective PR - How to succeed in multicultural markets - And much, much more This free e-book is a compilation of articles by the authors that have written over the years on a wide range of topics within the fields of marketing and public relations drawn from years of extensive professional experience, knowledge and expertise working with local and multinational companies. After all, the principles of marketing and PR remains the same universally, but is adapted to fit the cultural and behavioral norms in various domestic and international markets. So whether you are a marketing or PR professional or an entrepreneur looking for some advice, these articles will provide you with many tips and tools that you may use on your next marketing or PR campaign to make your business thrive. About the experts Pacharee Pantoomano and Kittima Sethi come from a multicultural background and are the energetic hearth and soul of Brand Now, a boutique Marketing and PR agency based in Bangkok with a combined 40 years of experience working with several local and multinational companies across the world. They are on a mission to help businesses grow and are constantly looking for innovative and cutting-edge strategies to improve their skills in Marketing and PR to help clients. When out of the office, you can find them with their families, being involved in various community and social projects, attending personal growth seminars or spreading positive energy during their networking events. Some of their clients include Pepsi Co, Merck, Electrolux, GrabTaxi and Viber. Working with such multicultural brands has strengthened and broadened their understanding of what clients are looking for and the importance of effective communication in marketing and PR.
Public Relations For The Arts What Are The Benefits
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Author : Candy Lange
language : en
Publisher: GRIN Verlag
Release Date : 2007-11
Public Relations For The Arts What Are The Benefits written by Candy Lange and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11 with categories.
Essay from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, University of Auckland (School of Comunication Studies), course: Media Communications Research Methods, 19 entries in the bibliography, language: English, abstract: Long before the arts and public relations were literally formulated, they were already linked together. With the beginning of civilisation, visual arts were used to influence the public opinion. In ancient Egypt, impressive architecture such as statues and temples were built to represent the greatness of the ruling priests and nobles (Bates, 2002). Art was an essential element of the propaganda machines during World War II. Especially Hitler misused art to propagate his politic opinion amongst the public. Today, a vast range of companies use art in order to receive (hopefully) positive media coverage, e.g. Telecom New Zealand is sponsor of the New Zealand International Arts Festival, the City Gallery in Wellington and the Auckland Philharmonia, and initiator of the Telecom New Zealand International Film Festivals, the White Pages Arts Award and the IHC Telecom Art Award. However, the connection between public relations and the arts must also be seen from another point of view. In terms of arts marketing, the arts can benefit from public relations. What are the benefits for artists and arts organisations, and how can they use public relations in order to promote their products?
The Art Craft Of Pr
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Author : Sandra Stahl
language : en
Publisher: Lid Publishing
Release Date : 2018-03-20
The Art Craft Of Pr written by Sandra Stahl and has been published by Lid Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-20 with Management categories.
Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges. --
The Business Of Influence
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Author : Philip Sheldrake
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-04
The Business Of Influence written by Philip Sheldrake and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Business & Economics categories.
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
The Pr Paradox
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Author : Matias Rodsevich
language : en
Publisher: Matias Rodsevich
Release Date : 2020-10-07
The Pr Paradox written by Matias Rodsevich and has been published by Matias Rodsevich this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-07 with Business & Economics categories.
The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.
Marketing And Public Relations For Museums Galleries Cultural And Heritage Attractions
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Author : Ylva French
language : en
Publisher: Routledge
Release Date : 2011
Marketing And Public Relations For Museums Galleries Cultural And Heritage Attractions written by Ylva French and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Art categories.
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future. A strong theme of change runs through each chapter. The economic climate is already affecting the publicly funded sectors and business and private sponsorship. How will it change over the next few years? The print media is contracting; reading and viewing patterns are changing as online and mobile media grow. What are the trends here, in Europe, US and elsewhere? Sustainability and global warming are not just buzz words but will have a real impact on public and private institutions and their visitor patterns. Population patterns are also changing with new immigrants arriving and the proportion of over 60s increases in Western countries. Cultural tourism has enjoyed a great surge in popularity and huge investments are being made in museums, galleries and events. Marketing and PR play a crucial role in the success of such ventures and will be illustrated with case studies from the UK, US, Canada, Australia, Middle East and China. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions is aimed at students of marketing, museums, culture and heritage as well as professionals working in a range of cultural organisations from small to large and at different stages of market development from new entrants to those offering mature products. This includes museums, galleries, heritage and visitor attractions, community organisations, as well as organisers of festivals, markets, craft fairs and temporary exhibitions.
All About Pr In The Digital World For Beginners
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Author : Gulrez Alam
language : en
Publisher: Gulrez Alam
Release Date : 2021-04-23
All About Pr In The Digital World For Beginners written by Gulrez Alam and has been published by Gulrez Alam this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-23 with Business & Economics categories.
The book ‘ALL ABOUT PR IN The DIGITAL WORLD FOR BEGINNERS’, is a prolific creation by India's leading digital PR and marketing firm called Teamology Softech Media Services Pvt Ltd. This revolutionary masterpiece takes its readers on a voyage of practical understanding of the various facets of digital PR and its converging topics of digital marketing. Empower your career with the essential knowledge of Digital PR and marketing with this quick read today! If you are a business owner, student, public relations professional, digital marketer, or just anyone who wants to do some practical snooping in the world of public relations, this book is the basic knowledge you must master. Specially designed for beginners with examples from real life to make the context look more appealing, this book has the essence of its author and certified digital marketer Gulrez Alam's profound knowledge in the digital PR and marketing domain. It's not any of those random books where topics relevant to PR are resourced and clubbed together with jargons that confuse the readers, this book is a simple yet inspiring excerpt with real-life practical demonstrations that are necessary to get a hang of the various contemporary aspects of PR. The visionary and Managing director of two successful ventures, Mr. Alam has helped over ten thousand clients in leading PR campaigns on their front, during which, he realized that in the actual online world, people have a very vague insight on how practically digital public relations work to grow the brand reputation and authority of businesses/influencers in the long run. This was the inspiration that enabled him to compose a simple but knowledge-rich book. Just like Teamology, this book, 'About PR in the Digital World: For Beginners' is one of India's first complete introductions to the basics of public relations and its convergent topics of digital marketing, SEO, and brand promotion. Written for beginners, this book is the ultimate guide to be fully acquainted with the updated concepts of Public relations in India and the role of digital marketing in advancing how PR functions in today's world. In this world of technological integration, the know-how of digital marketing has not only become an existential necessity but a factor that sets apart two individuals in any vocation because of the insights generated by reading such texts. Public relations is the art and science that each entity must make oneself familiar with, to decode how scores of businesses/influencers are leveraging the power of online media to boost their growth and how can you too! This book is not only meant for corporates but for anyone who wishes to scale his/her future value and reach by effectively utilizing the power of online mediums to drive crazy results! Get your copy now and dive into the easy peasy guide by an ace digital marketer to become the part of the superfamily of visionaries who want to stay upbeat and have a kicking career ahead. Happy Reading!
The New Rules Of Marketing And Pr
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Author : David Meerman Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2015-09-16
The New Rules Of Marketing And Pr written by David Meerman Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-16 with Business & Economics categories.
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns. This fifth edition—the most extensively revised edition yet—includes: Dozens of compelling case studies with revisions Real-world examples of content marketing and inbound marketing strategies and tactics A fresh introduction A new chapter on sales and service Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business. David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.
Public Relations Strategy
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Author : Sandra Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Public Relations Strategy written by Sandra Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.
Return Of The Hustle
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Author : Eric Sheinkop
language : en
Publisher: Springer
Release Date : 2016-03-11
Return Of The Hustle written by Eric Sheinkop and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-11 with Business & Economics categories.
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.