The Art Craft Of Pr
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The Art Craft Of Pr
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Author : Sandra Stahl
language : en
Publisher: Lid Publishing
Release Date : 2018-03-20
The Art Craft Of Pr written by Sandra Stahl and has been published by Lid Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-20 with Management categories.
Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges. --
The Art And Craft Of Pr
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Author : Sandra Stahl
language : en
Publisher:
Release Date : 2018
The Art And Craft Of Pr written by Sandra Stahl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Wordsmithing
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Author : Rhody & Hackley
language : en
Publisher: Pearson
Release Date : 2009-12
Wordsmithing written by Rhody & Hackley and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12 with Business & Economics categories.
""Wordsmiths are craftsmen, who, like goldsmiths and silversmiths, create works of real utility. Goldsmiths and silversmiths use precious metals. Wordsmiths use words. In either case, when it's done well, it's pure artistry."" -Foreword "WORDSMITHING "explains the how and why of writing for public relations from the perspective of a world-class professional and a noted academic. It covers the basic forms of writing for public relations, from the five types of news releases to briefing papers and story pitches, and gives step-by-step instruction on how to write each of them. Equally important, it explains how and when to use each form. All the basics are covered, from handling clearances to creating the most effective distribution channels. "WORDSMITHING "is ideal as a basic text for students in college public relations classes, or as a reference work for professionals already in the field, particularly those in the early years of their careers. The text is reader-friendly, written in a conversational tone that is easy to read, understand, and remember. It also carries a set of interactive CD exercises that lets readers compare their solutions to the exercises with those of the authors. The authors of "WORDSMITHING "understand that one of the most effective ways to learn how to "write is to write a lot, write some more, and then rewrite what you've written." In that spirit, the book contains exercises at the end of each chapter to provide experience with this very necessary practice. And, as the other way to learn to write is by reading a lot, the text also offers some suggested readings.
Wordsmithing
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Author : Ron Rhody
language : en
Publisher:
Release Date : 2009
Wordsmithing written by Ron Rhody and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business writing categories.
The Art Of Marketing And Pr
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Author : Pacharee Pantoomano-Pfirsch
language : en
Publisher: Brand Now
Release Date : 2015-01-21
The Art Of Marketing And Pr written by Pacharee Pantoomano-Pfirsch and has been published by Brand Now this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-21 with Business & Economics categories.
The Art of Marketing and PR Giving You Effective Tools to Build Your Brand and Make Your Business Grow. Marketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano and Kittima Sethi are passionate, driven and creative Marketing and PR consultants who will guide you in mastering this art. Through a combined 40 years of real life experiences and expertise, the authors will share Marketing and PR tips, tactics and best practices to help you grow your business. What you'll learn: - How to create a successful PR event - How to craft a great marketing plan - Finding your USP - Tips on growing your brand with effective PR - How to succeed in multicultural markets - And much, much more This free e-book is a compilation of articles by the authors that have written over the years on a wide range of topics within the fields of marketing and public relations drawn from years of extensive professional experience, knowledge and expertise working with local and multinational companies. After all, the principles of marketing and PR remains the same universally, but is adapted to fit the cultural and behavioral norms in various domestic and international markets. So whether you are a marketing or PR professional or an entrepreneur looking for some advice, these articles will provide you with many tips and tools that you may use on your next marketing or PR campaign to make your business thrive. About the experts Pacharee Pantoomano and Kittima Sethi come from a multicultural background and are the energetic hearth and soul of Brand Now, a boutique Marketing and PR agency based in Bangkok with a combined 40 years of experience working with several local and multinational companies across the world. They are on a mission to help businesses grow and are constantly looking for innovative and cutting-edge strategies to improve their skills in Marketing and PR to help clients. When out of the office, you can find them with their families, being involved in various community and social projects, attending personal growth seminars or spreading positive energy during their networking events. Some of their clients include Pepsi Co, Merck, Electrolux, GrabTaxi and Viber. Working with such multicultural brands has strengthened and broadened their understanding of what clients are looking for and the importance of effective communication in marketing and PR.
Public Relations For The Arts What Are The Benefits
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Author : Candy Lange
language : en
Publisher: GRIN Verlag
Release Date : 2007-11
Public Relations For The Arts What Are The Benefits written by Candy Lange and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11 with categories.
Essay from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, University of Auckland (School of Comunication Studies), course: Media Communications Research Methods, 19 entries in the bibliography, language: English, abstract: Long before the arts and public relations were literally formulated, they were already linked together. With the beginning of civilisation, visual arts were used to influence the public opinion. In ancient Egypt, impressive architecture such as statues and temples were built to represent the greatness of the ruling priests and nobles (Bates, 2002). Art was an essential element of the propaganda machines during World War II. Especially Hitler misused art to propagate his politic opinion amongst the public. Today, a vast range of companies use art in order to receive (hopefully) positive media coverage, e.g. Telecom New Zealand is sponsor of the New Zealand International Arts Festival, the City Gallery in Wellington and the Auckland Philharmonia, and initiator of the Telecom New Zealand International Film Festivals, the White Pages Arts Award and the IHC Telecom Art Award. However, the connection between public relations and the arts must also be seen from another point of view. In terms of arts marketing, the arts can benefit from public relations. What are the benefits for artists and arts organisations, and how can they use public relations in order to promote their products?
The Art Of Perception
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Author : Robert Leaf
language : en
Publisher: Atlantic Books Ltd
Release Date : 2012-09-01
The Art Of Perception written by Robert Leaf and has been published by Atlantic Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-01 with Biography & Autobiography categories.
The Art of Perception is the memoir of the man who has been at the forefront of the PR industry for almost fifty years. Robert Leaf, the first executive to bring PR to the Soviet and Chinese governments during the Cold War, has accomplished more than anyone else. He advised corporations and heads of state, rubbed shoulders with some of the twentieth century's most powerful individuals, and controlled some of the biggest news stories of the time. Now, in an age of twenty-four hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to headline news in seconds, perception management has never been more essential for individuals and corporations alike. In a memoir which is as informative as it is entertaining, Robert Leaf shares a lifetime's experience in spreading the gospel of PR around the world which will prove invaluable as much for those in PR as to those with an interest in modern media.
Myths Of Pr
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Author : Rich Leigh
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-04-03
Myths Of Pr written by Rich Leigh and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-03 with Business & Economics categories.
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
Art Of Public Relations
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Author : Ceo Speak
language : en
Publisher:
Release Date : 2005-03
Art Of Public Relations written by Ceo Speak and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03 with Public relations categories.
Top PR Practitioners Reveal the Secrets of Successful Public Relations. Packed in this uniquely innovative book is the wealth of expertise and experience of public relations CEOs representing some leading PR firms of the world. These industry leaders reveal their lifetimes of insights and proven, market-tested ideas which will help companies of all sizes to get noticed, make a name for themselves, and build powerful visibility and brands: Timeless principles and golden rules of PR. Tools and techniques for contemporary communications success. The never-before power of public relations in a complex world. How to develop the big PR idea. How - and why - PR scores over advertising. How to reach the new breed of the informed, proactive consumer - the prosumer. PR in crisis management. Small business bang! designing and launching a successful small business PR campaign. PR: a key driver of brand marketing. How to measure return on PR investment.
Mathematical Circles
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Author : Dmitry Fomin
language : en
Publisher: American Mathematical Soc.
Release Date : 1996
Mathematical Circles written by Dmitry Fomin and has been published by American Mathematical Soc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Mathematics categories.
What kind of book is this? It is a book produced by a remarkable cultural circumstance in the former Soviet Union which fostered the creation of groups of students, teachers, and mathematicians called "mathematical circles". The work is predicated on the idea that studying mathematics can generate the same enthusiasm as playing a team sport - without necessarily being competitive. This book is intended for both students and teachers who love mathematics and want to study its various branches beyond the limits of school curriculum.