Augmented Reality For Food Marketers And Consumers
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Augmented Reality For Food Marketers And Consumers
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Author : Leanne W.S. Loijens
language : en
Publisher: BRILL
Release Date : 2023-08-07
Augmented Reality For Food Marketers And Consumers written by Leanne W.S. Loijens and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-07 with Business & Economics categories.
'Augmented reality for food marketers and consumers' starts with an explanation of what augmented reality is and how it works. It lists the technical requirements and gives an overview of popular applications. One of the chapters focusses on augmented reality in retailing and its use in restaurants, and gives examples. Another chapter addresses methods for assessing AR tech in organizations. The book also explains what challenges augmented reality still faces, technical challenges and also ethical and financial challenges. The final chapter looks into the future of augmented reality.
Augmented Reality For Food Marketers And Consumers
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Author : Leanne W. S. Loijens
language : en
Publisher: Brill Wageningen Academic
Release Date : 2017
Augmented Reality For Food Marketers And Consumers written by Leanne W. S. Loijens and has been published by Brill Wageningen Academic this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Augmented reality categories.
'Augmented reality for food marketers and consumers' starts with an explanation of what augmented reality is and how it works. The book also explains what challenges augmented reality still faces, technical challenges and also ethical and financial challenges.
Innovative Trends Shaping Food Marketing And Consumption
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Author : Hussain, Zahid
language : en
Publisher: IGI Global
Release Date : 2025-01-23
Innovative Trends Shaping Food Marketing And Consumption written by Hussain, Zahid and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-23 with Business & Economics categories.
The food industry has recently witnessed large strides in food marketing innovation, driven by evolving consumer preferences, technological advancements, and a focus on sustainability. As health-conscious and environmentally aware consumers demand more from brands, food marketing and consumption are being reshaped by trends like personalized nutrition, plant-based alternatives, and digital engagement through social media and e-commerce platforms. The rise of data-driven insights enables brands to customize their marketing messages, while the growing emphasis on transparency encourages companies to rethink their branding and packaging. Further exploration into these innovations will transform how food is marketed, produced, consumed, and experienced. Innovative Trends Shaping Food Marketing and Consumption examines the sociocultural, economic, and symbolic factors that craft consumer’s food experiences and wellbeing. It explores the transformative practices redefining global food marketing and consumption patterns. This book covers topics such as digital technology, social media, and waste management, and is a useful resource for business owners, marketers, economists, academicians, scientists, and researchers.
Innovating With Augmented Reality
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Author : P Kaliraj
language : en
Publisher: CRC Press
Release Date : 2021-12-16
Innovating With Augmented Reality written by P Kaliraj and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-16 with Computers categories.
Augmented Reality (AR) has many advantages that include increased engagement and interaction as well as enhanced innovation and responsiveness. AR technology has applications in almost all domains such as medical training, retail, repair and maintenance of complex equipment, interior design in architecture and construction, business logistics, tourism, and classroom education. Innovating with Augmented Reality: Applications in Education and Industry explains the concepts behind AR, explores some of its application areas, and gives an in-depth look at how this technology aligns with Education 4.0. Due to the rapid advancements in technology, future education systems must prepare students to work with the latest technologies by enabling them to learn virtually in augmented ways in varied platforms. By providing an illusion of physical objects, which takes the students to a new world of imagination, AR and Virtual Reality (VR) create virtual and interactive environments for better learning and understanding. AR applications in education are covered in four chapters of this book, including a chapter on how gamification can be made use of in the teaching and learning process. The book also covers other application areas of AR and VR. One such application area is the food and beverage industry with case studies on virtual 3D food, employee training, product–customer interaction, restaurant entertainment, restaurant tours, and product packaging. The application of AR in the healthcare sector, medical education, and related devices and software are examined in the book’s final chapter. The book also provides an overview of the game development software, Unity, a real-time development platform for 2D and 3D AR and VR, as well as the software tools and techniques used in developing AR-based apps.
Sensory And Aroma Marketing
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Author : Angel A. Carbonell-Barrachina
language : en
Publisher: BRILL
Release Date : 2023-08-07
Sensory And Aroma Marketing written by Angel A. Carbonell-Barrachina and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-07 with Business & Economics categories.
This book explains how sensory and aroma marketing is used by food companies to improve the sales of their products at different locations. It starts with an introductory section about the current relevance of this field, and the foundation of how senses can affect consumers' behaviours. Then, it moves into different chapters highlighting the importance of each one of the senses in marketing strategies (smell, sight, sound, taste, and touch). Perhaps for readers the role of smell, sight, smell, and taste are obvious in selling strategies and in bringing positive experiences, memories, and feelings, but the book also provides examples of how touch and sound guide consumer decisions. The final chapter looks into the future. 'Sensory and aroma marketing' should be easily understood by university students interested in Food Science and Technology, make sensory marketing reachable and useful at the industry as well as at the academic and research levels. Readers will be able to answer questions which all consumers bear in mind. For example: is it possible to 'manipulate' consumers in choosing a specific food by using a specific aroma or locating the product at a proper height in a supermarket; and is it possible to control how much time a consumer spends in a hypermarket by using a specific music rhythm?
Food Marketing And Labelling
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Author : Debasish Biswas
language : en
Publisher: CRC Press
Release Date : 2025-06-27
Food Marketing And Labelling written by Debasish Biswas and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-27 with Technology & Engineering categories.
This book provides in-depth coverage of the interconnection among food marketing, labelling, and technology to enhance consumers’, practitioners’, and scholars’ understanding of the modern food market. In 14 chapters, it explores the marketing, labelling, and technological aspects of the food industry. It briefly discusses crucial aspects of food marketing, from consumer preferences and branding strategies to regulation in food labelling, technological advancement, and sustainable practices. It allows readers to understand the holistic view of food marketing, labelling, and technology and their interrelationship. Throughout, it includes several case studies and practical examples. Key Features Analyses consumer psychology behind food choice and marketing strategy Covers food labelling regulations and compliance and nutritional requirements extensively Includes sustainable and ethical dimensions of food marketing, labelling, and technology for guiding readers on responsible practices
Augmented Reality And Consumer Behavior In E Commerce
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Author : Alexander Pfaff
language : en
Publisher: BoD – Books on Demand
Release Date : 2025-01-06
Augmented Reality And Consumer Behavior In E Commerce written by Alexander Pfaff and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-06 with Business & Economics categories.
Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment in real time using their mobile devices (e.g., projecting a virtual model of a sofa into its dedicated place in the living room via smartphone). AR can thus facilitate a more realistic online product evaluation and potentially increase sales. However, AR's effectiveness may depend on different usage contexts and product characteristics. The main objective of this cumulative dissertation is to provide a better understanding of AR in e-commerce and resulting consumer behavior. To this end, this dissertation studies context- as well as product-related boundary conditions of AR's effectiveness in online product evaluation, and consumers' underlying psychological mechanisms. The author presents four independent articles, which are nested in a general introduction and conclusion. Methodologically, experimental approaches are pursued that allow for drawing causal conclusions (field, laboratory, lab-in-field experiment, and quasi-experimental analysis of retailer data). The first article is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to AR usage in online and offline settings. The three subsequent quantitative-empirical articles examine the following aspects of AR usage: (1) the influence of the AR usage context on consumer perception of the evaluated product, (2) the role of AR in reducing spatial fit uncertainty in e-commerce, and (3) the effectiveness of AR in transferring implicit knowledge in corporate training situations. The results of this dissertation contribute to digital marketing research and provide actionable recommendations for managers.
Managerial Challenges And Social Impacts Of Virtual And Augmented Reality
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Author : Loureiro, Sandra Maria Correia
language : en
Publisher: IGI Global
Release Date : 2020-01-03
Managerial Challenges And Social Impacts Of Virtual And Augmented Reality written by Loureiro, Sandra Maria Correia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-03 with Business & Economics categories.
The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Proceedings Of The 2024 5th International Conference On Education Knowledge And Information Management Icekim 2024
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Author : Yunshan Kuang
language : en
Publisher: Springer Nature
Release Date : 2024-08-31
Proceedings Of The 2024 5th International Conference On Education Knowledge And Information Management Icekim 2024 written by Yunshan Kuang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-31 with Computers categories.
This is an open access book. ICEKIM is an annual conference that has been held four times. 2024 5th International Conference on Education, Knowledge and Information Management (ICEKIM 2024) will be held on April 19–21, 2024 in Chengdu, China. Information Technology, in the context of education, is revolutionizing the way we store, process, and communicate information, making it more accessible and meaningful. Advanced analytics, artificial intelligence, and cloud computing are some of the technological developments that have profoundly impacted the way educational institutions manage and use data, leading to more personalized and effective learning experiences. ICEKIM will focus on how information management promotes the effective utilization of knowledge and educational development, how to build effective information management assistance systems, and how to promote widespread adoption to meet the practical needs of society. ICEKIM 2024 is to bring together innovative academics and industrial experts in the field of Education, Knowledge and Information Management to a common forum. The primary goal of the conference is to promote research and developmental activities in Education, Knowledge and Information Management and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world.