Managerial Challenges And Social Impacts Of Virtual And Augmented Reality
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Managerial Challenges And Social Impacts Of Virtual And Augmented Reality
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Author : Loureiro, Sandra Maria Correia
language : en
Publisher: IGI Global
Release Date : 2020-01-03
Managerial Challenges And Social Impacts Of Virtual And Augmented Reality written by Loureiro, Sandra Maria Correia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-03 with Business & Economics categories.
The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.
Augmented Reality And Virtual Reality
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Author : Timothy Jung
language : en
Publisher: Springer
Release Date : 2017-09-04
Augmented Reality And Virtual Reality written by Timothy Jung and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-04 with Business & Economics categories.
This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.
Technology Management And Its Social Impact On Education
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Author : Lai, P.C.
language : en
Publisher: IGI Global
Release Date : 2023-08-18
Technology Management And Its Social Impact On Education written by Lai, P.C. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-18 with Education categories.
Technology Management and Its Social Impact on Education, edited by PC Lai from the University of Malaya, Malaysia, is an essential resource for anyone interested in understanding the transformative role of technology in education and its impact on society. The book covers a broad range of education concepts, strategies, and sectors, including innovation in education, green education, technology management in education, leadership, management & and HR practices, services, and more. It also examines the challenges and opportunities of education value creation, knowledge management, technology transfer, internationalization of education, innovative supply chain, social and economic impact, and social business in the education world. This book provides a forum for the exchange of research ideas and practices and is a reference convergence point for academicians, professionals, managers, and researchers in the entrepreneurship field, including development practitioners. It offers invaluable insights into the transformative role of technology in education and is a must-read for anyone interested in staying at the forefront of education and technology. Whether you are an academician, a practitioner, a researcher, a student, a writer, a blockchain or NFT community member, a corporate manager, a policy maker, or a government official, this book will equip you with the knowledge and skills necessary to navigate the complex relationship between technology, education, and society.
Extended Reality And Metaverse
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Author : Timothy Jung
language : en
Publisher: Springer Nature
Release Date : 2023-03-10
Extended Reality And Metaverse written by Timothy Jung and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-10 with Business & Economics categories.
This book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022. Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.
Augmented And Virtual Reality In Social Learning
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Author : Rajendra Kumar
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2023-11-06
Augmented And Virtual Reality In Social Learning written by Rajendra Kumar and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-06 with Computers categories.
This book focuses on the design, development, and analysis of augmented and virtual reality (AR/VR)-based systems, along with the technological impacts and challenges in social learning. Social Learning provides a comprehensive approach to researching methods in the emerging fields of AR/VR. The contributors of this book outline the state-of-the-art implementation of AR/VR for the Internet of Things, Blockchains, Big Data, and 5G within AR/VR systems.
Augmented Reality And Virtual Reality
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Author : M. Claudia tom Dieck
language : en
Publisher: Springer Nature
Release Date : 2021-05-04
Augmented Reality And Virtual Reality written by M. Claudia tom Dieck and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-04 with Business & Economics categories.
This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry. The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
Augmented Reality In Tourism Museums And Heritage
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Author : Vladimir Geroimenko
language : en
Publisher: Springer Nature
Release Date : 2021-04-24
Augmented Reality In Tourism Museums And Heritage written by Vladimir Geroimenko and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-24 with Computers categories.
This book provides extensive research into the use of augmented reality in the three interconnected and overlapping fields of the tourism industry, museum exhibitions, and cultural heritage. It is written by a virtual team of 50 leading researchers and practitioners from 16 countries around the world. The authors explore the opportunities and challenges of augmented reality applications, their current status and future trends, informal learning and heritage preservation, mixed reality environments and immersive installations, cultural heritage education and tourism promotion, visitors with special needs, and emerging post-COVID-19 museums and heritage sites. Augmented Reality in Tourism, Museums and Heritage: A New Technology to Inform and Entertain is essential reading not only for researchers, application developers, educators, museum curators, tourism and cultural heritage promoters, but also for students (both graduates and undergraduates) and anyone who is interested in the efficient and practical use of augmented reality technology.
The Palgrave Handbook Of Cross Border Journalism
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Author : Liane Rothenberger
language : en
Publisher: Springer Nature
Release Date : 2024-01-02
The Palgrave Handbook Of Cross Border Journalism written by Liane Rothenberger and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-02 with Language Arts & Disciplines categories.
This handbook critically analyzes cross‐border news production and “transnational journalism cultures” in the evolving field of cross-border journalism. As the era of the internet hasfurther expanded the border‐transcending production, dissemination andreception of news, and with transnational co‐operations like the European Broadcasting Union and BBC World News demonstrating different kinds of cross‐border journalism, the handbook considers the field with a range of international contributions. It explores cross-border journalism from conceptual and empirical angles and includes perspectives on the the systemic contexts of cross‐border journalism, its structures and routines, changes in production processes, and the shifting roles of actors in digital environments. It examines cross-border journalism across regions and concludes with discussions on the future of cross-border journalism, including the influence of automation, algorithmisation, virtual reality and AI.
Confronting Security And Privacy Challenges In Digital Marketing
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Author : Pires, Paulo Botelho
language : en
Publisher: IGI Global
Release Date : 2023-07-10
Confronting Security And Privacy Challenges In Digital Marketing written by Pires, Paulo Botelho and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-10 with Business & Economics categories.
Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices
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Author : Akel, Gökhan
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices written by Akel, Gökhan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.