Bedeutung Von Social Media Marketing F R B To B Unternehmen Perspektiven Und Herausforderungen
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Bedeutung Von Social Media Marketing F R B To B Unternehmen Perspektiven Und Herausforderungen
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Author : Lukas Nolte
language : de
Publisher: GRIN Verlag
Release Date : 2022-01-05
Bedeutung Von Social Media Marketing F R B To B Unternehmen Perspektiven Und Herausforderungen written by Lukas Nolte and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-05 with Business & Economics categories.
Studienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Alle Unternehmensbereiche profitieren durch den Einsatz von Social Media Marketing (SMM), sei es der Geschäftsführer der mehr Aufsehen erregen kann, das Marketing, welches stärkeren Traffic über die neuen Kanäle generiert, der Vertrieb, der potenzielle Neukunden über die Plattformen findet und aktiv angesprochen wird. Die Kommunikation durch die PR-Abteilung, die Neuigkeiten über die Kanäle verbreiten kann oder das Personalwesen, die sich als attraktive Arbeitgeber-Marke präsentieren und potenzielle Mitarbeiter aktiv anspricht. Auf der anderen Seite gibt es Eintrittsbarrieren die zu beachten sind. Die meisten Unternehmen haben ein geringes Jahresbudget für SMM und haben im Durchschnitt ein bis zwei festangestellte Social Media Professionals beschäftigt. Zudem stellt sich die Frage, ob der ROMI alle definierten Kennzahlen messen kann, um den Einsatz von SMM im Unternehmen bewerten zu können. Anhand der Unwägbarkeiten befasst sich die Seminararbeit mit Herausforderungen, welche mit SMM verbunden sind, als auch mit den Perspektiven wie ein professioneller Social Media Auftritt einem Unternehmen einen Mehrwert bieten kann Ziel der wissenschaftlichen Arbeit ist es, ein Verständnis für die Möglichkeiten des SMMs zu schaffen, um anschließend Antworten auf die folgende Frage zu finden: Welche Social Media Marketingmaßnahmen eignen sich, um die Markenbekanntheit zu steigern und was sind ihre Herausforderungen? Zunächst wird in Kapitel 2 das Ziel verfolgt, dem Leser einen Einblick in die Thematik zu geben. Hierzu wird die Begrifflichkeit SMM definiert und diese zum klassischen Marketing differenziert. Ab-gerundet wird der theoretische Teil mit einer Übersicht von praktikablen Plattformen und die Abkürzung B-to-B Unternehmen charakterisiert. Anschließend werden im Hauptteil die zwei Betrachtungsweisen des SMMs dargestellt. Anhand von Perspektiven und Herausforderungen wird der Einsatz von SMM in Unternehmen bewertet. Auf Grundlage dessen wird eine Praxisreflektion dargestellt. Zur Abrundung dieser Thematik, folgt ein aus der Forschungsarbeit resultierendes Fazit mit Ausblick auf weiteren Forschungsbedarf.
Social Commerce English
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Author : Paul Marsden
language : en
Publisher: GRIN Verlag
Release Date : 2010-03-10
Social Commerce English written by Paul Marsden and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-10 with Business & Economics categories.
Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: How can brands and retailers make money from social media? Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns. With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper "Social Commerce: Monetizing Social Media" by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.
New Media And Public Relations
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Author : Sandra C. Duhé
language : en
Publisher: Peter Lang
Release Date : 2007
New Media And Public Relations written by Sandra C. Duhé and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
Corporate Apologia
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Author : W. Timothy Coombs
language : en
Publisher:
Release Date : 2010
Corporate Apologia written by W. Timothy Coombs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Groundswell Expanded And Revised Edition
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Author : Charlene Li
language : en
Publisher: Harvard Business Press
Release Date : 2011-06-07
Groundswell Expanded And Revised Edition written by Charlene Li and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-07 with Business & Economics categories.
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
Cruise Business Development
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Author : Alexis Papathanassis
language : en
Publisher: Springer
Release Date : 2016-04-20
Cruise Business Development written by Alexis Papathanassis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-20 with Business & Economics categories.
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
Storytelling
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Author : Klaus Fog
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-03-20
Storytelling written by Klaus Fog and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-20 with Business & Economics categories.
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Consumer Behavior
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Author : Henry Assael
language : en
Publisher:
Release Date : 2004
Consumer Behavior written by Henry Assael and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
The Economics Of Professional Team Sports
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Author : Paul Downward
language : en
Publisher: Routledge
Release Date : 2000-09-07
The Economics Of Professional Team Sports written by Paul Downward and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-07 with Business & Economics categories.
This book is unique in that it offers the first truly rigorous application of economic principles to its subject. The authors analyse:* the economic literature on sporting leagues* the demand for professional team sports* the players' labour market.Amongst the topics discussed are the US system of franchising and draft picks and the chances of thei
Handbook Of Social Media Management
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Author : Mike Friedrichsen
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-28
Handbook Of Social Media Management written by Mike Friedrichsen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-28 with Business & Economics categories.
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.