Blogger Relations Als Pr Instrument Der Nutzen Von Blogger Relations F R Deutsche Startup Unternehmen
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Blogger Relations Als Pr Instrument Der Nutzen Von Blogger Relations F R Deutsche Startup Unternehmen
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Author : Tamara Peiter
language : de
Publisher:
Release Date : 2016-08-23
Blogger Relations Als Pr Instrument Der Nutzen Von Blogger Relations F R Deutsche Startup Unternehmen written by Tamara Peiter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-23 with categories.
Bachelorarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,4, Hochschule Mittweida (FH), Sprache: Deutsch, Abstract: Die vorliegende Bachelorarbeit befasst sich mit dem Nutzen von Blogger Relations fur deutsche Startup-Unternehmen. Im theoretischen Teil werden die Grundlagen zum Thema Blogs und Startups erlautert. Darauf folgend wird auf den Begriff Blogger Relations naher eingegangen. Anhand von Fallbeispielen soll erkenntlich werden, wie Startups Blogger Relations nutzen und welchen Mehrwert das mit sich bringt. Zum Abschluss wird anhand von zwei Umfragen erlautert, mit welchen Erwartungen Blogger und Startups an eine Zusammenarbeit herangehen. Dies soll den Nutzen von professioneller Beziehungspflege zu Bloggern verdeutlichen. Ziel der Arbeit ist es herauszufinden, ob Blogger Relations einem Startup helfen ihre PR-Ziele zu erreichen. Es wird erforscht, wie die Beziehungen zu Bloggern bei einem Startup wirken und ob es positive Veranderungen, zum Beispiel ein Umsatzplus, zu verzeichnen gab. Des Weiteren mochte ich herausfinden, was Blogger von einem Startup erwarten. Dies soll dazu nutzen, um eventuelle Probleme zwischen den beiden Gruppen herauszufinden und Losungsansatze aufzuzeigen, damit eine bessere Zusammenarbeit und ein daraus folgender besserer Nutzen gezogen werden kann. Zur Erfoschung dieser Hypothesen werden zwei Fallbeispiele behandelt und zwei Umfragen durchgefuhrt. Die Arbeit ist in drei Abschnitte unterteilt. Im ersten Teil, welcher Kapitel zwei und drei umfasst, werden die Grundlagen erlautert zu den Themen Blogs und Blogger, Startups und Blogger Relations. Im dritten Kapitel, Blogger Relations, werden verschiedene Kooperationsmoglichkeiten aufgezeigt. Es wird ausserdem erlautert, ob der Begriff Blogger Relations von Influencer Relations uberholt wurde. Der zweite Abschnitt behandelt die beiden Fallbeispiele, welche ein naheres Bild uber den Einsatz von Blogger Relations i"
Strategies In Failure Management
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Author : Sebastian Kunert
language : en
Publisher: Springer
Release Date : 2018-06-04
Strategies In Failure Management written by Sebastian Kunert and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-04 with Business & Economics categories.
This book offers a comprehensive overview of failure in business, management and consulting. It features contributions by experts from diverse fields, who share unique insights from their real-life experiences. Readers will find perspectives from leadership, project management, change management, innovation management, human resource management, counseling, restructuring, entrepreneurship and sports. Each chapter combines the latest empirical findings with relevant case studies, making for a unique book that offers a fascinating exploration of the largely unexplored area of setbacks, pitfalls, flops and disappointments in the business world.
Software Product Management
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Author : Hans-Bernd Kittlaus
language : en
Publisher: Springer
Release Date : 2017-05-23
Software Product Management written by Hans-Bernd Kittlaus and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-23 with Business & Economics categories.
This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software. Hans-Bernd Kittlaus is the Chairman of ISPMA and owner and managing director of InnoTivum Consulting, Germany. Samuel Fricker is Board Member of ISPMA and Professor at FHNW, Switzerland.
Handbook Of Social Media Management
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Author : Mike Friedrichsen
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-28
Handbook Of Social Media Management written by Mike Friedrichsen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-28 with Business & Economics categories.
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Knowledge Management In Digital Change
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Author : Klaus North
language : en
Publisher: Springer
Release Date : 2018-02-26
Knowledge Management In Digital Change written by Klaus North and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-26 with Business & Economics categories.
This book features both cutting-edge contributions on managing knowledge in transformational contexts and a selection of real-world case studies. It analyzes how the disruptive power of digitization is becoming a major challenge for knowledge-based value creation worldwide, and subsequently examines the changes in how we manage information and knowledge, communicate, collaborate, learn and decide within and across organizations. The book highlights the opportunities provided by disruptive renewal, while also stressing the need for knowledge workers and organizations to transform governance, leadership and work organization. Emerging new business models and digitally enabled co-creation are presented as drivers that can help establish new ways of managing knowledge. In turn, a number of carefully selected and interpreted case studies provide a link to practice in organizations.
Spin Selling
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Author : Neil Rackham
language : en
Publisher: Taylor & Francis
Release Date : 2020-04-28
Spin Selling written by Neil Rackham and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-28 with Business & Economics categories.
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Start With Why
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Author : Simon Sinek
language : en
Publisher: Penguin UK
Release Date : 2011-10-06
Start With Why written by Simon Sinek and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-06 with Business & Economics categories.
THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK! DISCOVER YOUR PURPOSE WITH ONE SIMPLE QUESTION: WHY? 'One of the most incredible thinkers of our time; someone who has influenced the way I think and act every day' Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast ***** Why are some people more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because it doesn't matter what you do, it matters WHY you do it. Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success. How you lead, inspire, live, it all starts with why. WHAT READERS ARE SAYING: 'It's amazing how a book can change the course of your life, and this book did that.' 'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.' 'What he does brilliantly is demonstrate his own why - to inspire others - throughout.'
Crystallizing Public Opinion
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Author : Edward L. Bernays
language : en
Publisher: Simon and Schuster
Release Date : 2023-10-09
Crystallizing Public Opinion written by Edward L. Bernays and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-09 with Political Science categories.
In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced, changed, stirred by impulses from below. The danger which this development contains for a progressive ennobling of human society and a progressive heightening of human culture is apparent. The duty of the higher strata of society-the cultivated, the learned, the expert, the intellectual-is therefore clear. They must inject moral and spiritual motives into public opinion. Public opinion must become public conscience.
Handbook Event Market China
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Author : Helmut Schwägermann
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2015-12-14
Handbook Event Market China written by Helmut Schwägermann and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Business & Economics categories.
China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Strategic Reputation Management
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Author : Pekka Aula
language : en
Publisher: Routledge
Release Date : 2020-08-11
Strategic Reputation Management written by Pekka Aula and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-11 with Business & Economics categories.
Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.