Box Philip Kotler
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Box Philip Kotler
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Author : Philip Kotler
language : pt-BR
Publisher: Sextante
Release Date : 2021-01-20
Box Philip Kotler written by Philip Kotler and has been published by Sextante this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-20 with Business & Economics categories.
MARKETING 4.0 "Ninguém mais qualificado que o pai do marketing para documentar as enormes mudanças que estão ocorrendo. O futuro do marketing é digital e este é o seu guia." – Al Ries, coautor de Marketing de guerra e Posicionamento Em seu livro anterior, Philip Kotler explicou a transição do marketing orientado ao produto (1.0) para o focado no consumidor (2.0) e então para o centrado no ser humano (3.0), em que produtos, serviços e culturas empresariais devem adotar e refletir valores humanos para serem bem-sucedidos. Agora, junto com Hermawan Kartajaya e Iwan Setiawan, Kotler examina as importantes transformações na passagem do marketing tradicional para o digital (4.0). Eles mostram não só como a conectividade alterou de forma radical nosso modo de vida, mas também como entender os caminhos do consumidor na era digital e adotar um conjunto novo de métricas e práticas de marketing. OS 1O PECADOS MORTAIS DO MARKETING "Recomendável tanto para o profissional de marketing quanto para gestores de outras áreas." – Journal of Consumer Marketing Por que 75% dos novos produtos, serviços e negócios fracassam? E por que as campanhas de marketing já não entregam os mesmos resultados? Philip Kotler apresenta as respostas neste livro que é um dos guias mais claros e práticos sobre o que fazer (e o que não fazer) quando o assunto é marketing. A partir de exemplos e insights, ele explica como identificar os sinais de que uma empresa está cometendo um dos 10 pecados mortais do marketing e compartilha as melhores soluções para superar o problema.
Ten Deadly Marketing Sins
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2004-05-03
Ten Deadly Marketing Sins written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-03 with Business & Economics categories.
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Kotler On Marketing
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Author : Philip Kotler
language : en
Publisher: Simon and Schuster
Release Date : 2012-12-11
Kotler On Marketing written by Philip Kotler and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-11 with Business & Economics categories.
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
Marketing Decision Making
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Author : Gary L. Lilien
language : en
Publisher: HarperCollins Publishers
Release Date : 1983
Marketing Decision Making written by Gary L. Lilien and has been published by HarperCollins Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Legends In Marketing
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2012
Legends In Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
According To Kotler
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Author : Philip Kotler
language : en
Publisher: Amacom Books
Release Date : 2005
According To Kotler written by Philip Kotler and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
Principles Of Marketing Second Edition By Philip Kotler
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Author : Harrison Grathwohl
language : en
Publisher: Prentice Hall
Release Date : 1983
Principles Of Marketing Second Edition By Philip Kotler written by Harrison Grathwohl and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Marketing categories.
Marketing Insights From A To Z
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Author : Philip Kotler
language : en
Publisher: Wiley + ORM
Release Date : 2011-01-06
Marketing Insights From A To Z written by Philip Kotler and has been published by Wiley + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-06 with Business & Economics categories.
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 2008
Principles Of Marketing written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Reimagining Operational Excellence
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2024-08-13
Reimagining Operational Excellence written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-13 with Business & Economics categories.
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Entrepreneurial Marketing 2: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystem Discussions of the increasingly foundational role played by Singapore as an international business hub An analysis of the latest economic developments in South Korea driving marketing excellence in that country Entrepreneurial Marketing 2: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.
