Brand Management In Canadian Law
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Brand Management In Canadian Law
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Author : John McKeown
language : en
Publisher:
Release Date : 2019
Brand Management In Canadian Law written by John McKeown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Advertising And Marketing Law In Canada
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Author : Brenda L. Pritchard
language : en
Publisher:
Release Date : 2012
Advertising And Marketing Law In Canada written by Brenda L. Pritchard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising laws categories.
Branding Law
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Author : Ross D. Petty
language : en
Publisher:
Release Date : 2016
Branding Law written by Ross D. Petty and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Electronic books categories.
This book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas.
Canadian Advertising And Marketing Law
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Author : Brian R. F. Fraser
language : en
Publisher: Scarborough, Ont. : Carswell
Release Date : 1996
Canadian Advertising And Marketing Law written by Brian R. F. Fraser and has been published by Scarborough, Ont. : Carswell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising laws Canada categories.
Intellectual Property Law In Canada
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Author : Mistrale Goudreau
language : en
Publisher: Kluwer Law International B.V.
Release Date : 2023-04-20
Intellectual Property Law In Canada written by Mistrale Goudreau and has been published by Kluwer Law International B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-20 with Law categories.
Derived from the renowned multi-volume International Encyclopaedia of Laws, this monograph provides a survey and analysis of the rules concerning intellectual property rights in Canada. It covers every type of intellectual property right in depth – copyright and neighbouring rights, patents, utility models, trademarks, trade names, industrial designs, plant variety protection, chip protection, trade secrets, and confidential information. Particular attention is paid throughout to recent developments and trends. The analysis approaches each right in terms of its sources in law and in legislation, and proceeds to such legal issues as subject matter of protection, conditions of protection, ownership, transfer of rights, licences, scope of exclusive rights, limitations, exemptions, duration of protection, infringement, available remedies, and overlapping with other intellectual property rights. The book provides a clear overview of intellectual property legislation and policy, and at the same time offers practical guidance on which sound preliminary decisions may be based. Lawyers representing parties with interests in Canada will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative intellectual property law.
Routledge Handbook Of Sport Management
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Author : Leigh Robinson
language : en
Publisher: Routledge
Release Date : 2013-03-01
Routledge Handbook Of Sport Management written by Leigh Robinson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Business & Economics categories.
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.
Branding Law
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Author : Ross D. Petty
language : en
Publisher:
Release Date : 2016
Branding Law written by Ross D. Petty and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Trademarks categories.
Softbound - New, softbound print book.
Canadian Advertising Marketing Law
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Author : David M. W. Young
language : en
Publisher:
Release Date : 1990
Canadian Advertising Marketing Law written by David M. W. Young and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising laws categories.
Brand Management
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Author : Tilde Heding
language : en
Publisher: Routledge
Release Date : 2015-12-03
Brand Management written by Tilde Heding and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Business & Economics categories.
For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.
Canadian Advertising Marketing Law
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Author : David M. W. Young
language : en
Publisher:
Release Date : 1990
Canadian Advertising Marketing Law written by David M. W. Young and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising laws categories.