Brand Management In Canadian Law
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Brand Management In Canadian Law
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Author : John S. McKeown
language : en
Publisher:
Release Date : 2006
Brand Management In Canadian Law written by John S. McKeown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Brand name products categories.
Brand Management In Canadian Law
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Author : John McKeown
language : en
Publisher:
Release Date : 2019
Brand Management In Canadian Law written by John McKeown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Advertising And Marketing Law In Canada
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Author : Brenda L. Pritchard
language : en
Publisher:
Release Date : 2012
Advertising And Marketing Law In Canada written by Brenda L. Pritchard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising laws categories.
Intellectual Property Law In Canada
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Author : Mistrale Goudreau
language : en
Publisher: Kluwer Law International B.V.
Release Date : 2017-06-20
Intellectual Property Law In Canada written by Mistrale Goudreau and has been published by Kluwer Law International B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-20 with Law categories.
Derived from the renowned multi-volume International Encyclopaedia of Laws, this monograph provides a survey and analysis of the rules concerning intellectual property rights in Canada. It covers every type of intellectual property right in depth – copyright and neighbouring rights, patents, utility models, trademarks, trade names, industrial designs, plant variety protection, chip protection, trade secrets, and confidential information. Particular attention is paid throughout to recent developments and trends. The analysis approaches each right in terms of its sources in law and in legislation, and proceeds to such legal issues as subject matter of protection, conditions of protection, ownership, transfer of rights, licences, scope of exclusive rights, limitations, exemptions, duration of protection, infringement, available remedies, and overlapping with other intellectual property rights. The book provides a clear overview of intellectual property legislation and policy, and at the same time offers practical guidance on which sound preliminary decisions may be based. Lawyers representing parties with interests in Canada will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative intellectual property law.
Canadian Books In Print Author And Title Index
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Author :
language : en
Publisher: University of Toronto Press
Release Date : 1975
Canadian Books In Print Author And Title Index written by and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Canada Imprints categories.
Advertising And Marketing Law In Canada
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Author :
language : en
Publisher:
Release Date : 2015
Advertising And Marketing Law In Canada written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Political Marketing In Canada
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Author : Alex Marland
language : en
Publisher: UBC Press
Release Date : 2012-02-15
Political Marketing In Canada written by Alex Marland and has been published by UBC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-15 with Social Science categories.
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters' needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends on how politicians and governments carry out political marketing � and its promises � in practice.