Branding Bhakti
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Branding Bhakti
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Author : Nicole Karapanagiotis
language : en
Publisher: Indiana University Press
Release Date : 2021-04-06
Branding Bhakti written by Nicole Karapanagiotis and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-06 with Religion categories.
How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.
Branding Bhakti
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Author : Nicole Karapanagiotis
language : en
Publisher: Indiana University Press
Release Date : 2021-04-06
Branding Bhakti written by Nicole Karapanagiotis and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-06 with Religion categories.
How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.
Hare Krishna In The Twenty First Century
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Author : Angela R. Burt
language : en
Publisher: Cambridge University Press
Release Date : 2023-09-30
Hare Krishna In The Twenty First Century written by Angela R. Burt and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-30 with Religion categories.
Bringing Krishna Back To India
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Author : Claire C. Robison
language : en
Publisher: Oxford University Press
Release Date : 2024
Bringing Krishna Back To India written by Claire C. Robison and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Education categories.
Bringing Krishna Back to India examines the place of the International Society for Krishna Consciousness (ISKCON), in Mumbai, India's business and entertainment capital, where ISKCON draws Indians from diverse regional and religious backgrounds and devotees adopt a conservative religious identity amidst a neoliberal urban context. By inhabiting a Hindu revivalist role, ISKCON educates Hindus and Jains into a new vision of their own traditions and promotes greater religiosity in Indian public life. This contradicts notions that societies are moving towards secularism and highlights how new religious identities are fashioned amidst industrialized urban spaces, such as college campuses, corporate wellness retreats, and Bollywood celebrity events.
The Value Of Design In Retail And Branding
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Author : Katelijn Quartier
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-06-10
The Value Of Design In Retail And Branding written by Katelijn Quartier and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-10 with Business & Economics categories.
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Brand Management
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Author : Narayan Changder
language : en
Publisher: CHANGDER OUTLINE
Release Date : 2024-01-10
Brand Management written by Narayan Changder and has been published by CHANGDER OUTLINE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-10 with Business & Economics categories.
Unlock the secrets of successful brand management with our MCQ guide - "Brand Management Unleashed: MCQ Expedition for Strategic Brand Building." Tailored for marketers, students, and brand enthusiasts, this comprehensive resource offers a curated collection of multiple-choice questions that delve into the intricacies of brand management. From understanding brand positioning to crafting effective brand strategies, refine your skills and deepen your understanding of the critical elements shaping successful brand development. Perfect your knowledge of brand management and prepare confidently for strategic decision-making in the competitive world of branding. Elevate your strategic acumen and immerse yourself in the key principles of brand management with "Brand Management Unleashed: MCQ Expedition for Strategic Brand Building." Uncover the secrets to achieving excellence in building and managing brands with precision and depth.
The Routledge Handbook Of Language And Religion
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Author : Stephen Pihlaja
language : en
Publisher: Taylor & Francis
Release Date : 2023-12-14
The Routledge Handbook Of Language And Religion written by Stephen Pihlaja and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-14 with Language Arts & Disciplines categories.
The Routledge Handbook of Language and Religion is the first ever comprehensive collection of research on religion and language, with over 35 authors from 15 countries, presenting a range of linguistic and discourse analytic research on religion and belief in different discourse contexts. The contributions show the importance of studying language and religion and for bringing together work in this area across sub-disciplines, languages, cultures, and geographical boundaries. The Handbook focuses on three major topics: Religious and Sacred Language, Institutional Discourse, and Religious Identity and Community. Scholars from a variety of different disciplinary backgrounds investigate these topics using a range of linguistic perspectives including Cognitive Linguistics, Discourse Analysis, Sociolinguistics, Pragmatics, and Conversation Analysis. The data analysed in these chapters come from a variety of religious backgrounds and national contexts. Linguistic data from all the major world religions are included, with sacred texts, conversational data, and institutional texts included for analysis. The Handbook is intended to be useful for readers from different subdisciplines within linguistics, but also to researchers working in other disciplines including philosophy, theology, and sociology. Each chapter gives both a template for research approaches and suggestions for future research and will inspire readers at every stage of their career.
The Oxford History Of Hinduism Hindu Diasporas
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Author : Knut A. Jacobsen
language : en
Publisher: Oxford University Press
Release Date : 2023-10-05
The Oxford History Of Hinduism Hindu Diasporas written by Knut A. Jacobsen and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-05 with Religion categories.
Hindu Diasporas presents the histories and religious traditions of Hindus with a South Asian ancestral background living outside of South Asia. Hinduism is a global religion with a significant presence in many countries throughout the world. The most important cause of this global expansion is migration. This book presents and analyses the most important of the geographies, migration histories, religious traditions and developments, rituals, places, institutions, and representations of Hinduism in the diasporas, capturing some of the great plurality of Hindu religious traditions. The first part of the book concentrates on the major regions in the world in which Hindu diasporas are found. The main focus is the modern period, but the book discusses also the possibility of premodern Hindu diasporas in Southeast Asia. The second part focuses on specific central themes such as Vaishnava, Shaiva, and Shakta traditions in diasporas, temples, and traditions of sacred sites and pilgrimage outside of South Asia, Hindutva organizations and the diaspora, as well as relations between Hindu diasporas and new followers of Hindu traditions. The chapters in this book show some of the global presence of the Hindu diasporas and some of the dynamic developments in multiple geographical spaces. Analysing specific spaces and themes, the chapters of the book offer a foundation for understanding the Hindu traditions in its most important global diasporic contexts and the dynamic developments around the world.
Gurus And Media
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Author : Jacob Copeman
language : en
Publisher: UCL Press
Release Date : 2023-09-25
Gurus And Media written by Jacob Copeman and has been published by UCL Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-25 with Social Science categories.
Gurus and Media is the first book dedicated to media and mediation in domains of public guruship and devotion. Illuminating the mediatisation of guruship and the guru-isation of media, it bridges the gap between scholarship on gurus and the disciplines of media and visual culture studies. It investigates guru iconographies in and across various time periods and also the distinctive ways in which diverse gurus engage with and inhabit different forms of media: statuary, games, print publications, photographs, portraiture, films, machines, social media, bodies, words, graffiti, dolls, sound, verse, tombs and more. The book’s interdisciplinary chapters advance, both conceptually and ethnographically, our understanding of the function of media in the dramatic production of guruship, and reflect on the corporate branding of gurus and on mediated guruship as a series of aesthetic traps for the captivation of devotees and others. They show how different media can further enliven the complex plurality of guruship, for instance in instantiating notions of ‘absent-present’ guruship and demonstrating the mutual mediation of gurus, caste and Hindutva. Throughout, the book foregrounds contested visions of the guru in the development of devotional publics and pluriform guruship across time and space. Thinking through the guru’s many media entanglements in a single place, the book contributes new insights to the study of South Asian religions and to the study of mediation more broadly. Praise for Gurus and Media 'Sight, sound, image, narrative, representation and performance in the complex world of gurus are richly illuminated and deeply theorised in this outstanding volume. The immensely important, but hitherto under-explored, visual and aural dimensions of guru-ship across several religious traditions have received path-breaking and wide-ranging treatment by best-known experts on the subject.' Nandini Gooptu, University of Oxford ‘Gurus and Media casts subtle light on a phenomenon that too often shines so brightly that it is hard to see. This collection is a tremendously rich resource for anyone trying to make sense of that ambiguous zone where authority appears at once as seduction and as salvation, as comfort and as terror.’ William Mazzarella, University of Chicago 'This remarkable collection uses the figure of the mass-mediated guru to throw light on how modern Hindu mobilization generates a highly diverse set of religious charismatics in India. Because of the diversity of the contributors to this volume, the book is also a moveable feast of cases, methods and cultural styles in a major cultural region.' Arjun Appadurai, Emeritus Professor of Media, Culture and Communication, New York University
Write A Process To Feel Think Grow
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Author : Sushanta Saha
language : en
Publisher: Pencil
Release Date : 2022-02-08
Write A Process To Feel Think Grow written by Sushanta Saha and has been published by Pencil this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-08 with Self-Help categories.
Here on a journey to self-discovery through writing. The idea is to archive the change through a process called writing, speaking, reading, and listening. The context is my relationship as a learner, what I value. Clarity is a more important value than position, power, money, and it is writing, which is used to experiment and experience. This book is the output of the stages of my reading, listening, inputs. Myself a Chemistry teacher, a better term is learner, trying to identify what are my offerings. My vision, my mission, and my goal through the writing process. Chemistry can be medium of Self Discovery. Which will empower the learners. This writing is an initial step to How Chemistry can be used towards knowing self, and surroundings. Let’s begin with writing.