Brands With A Conscience
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Brands With A Conscience
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Author : Nicholas Ind
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-03-03
Brands With A Conscience written by Nicholas Ind and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with Business & Economics categories.
The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values and balancing measures of success across economic, human, social and environmental factors. They are then used as the criteria to assess twelve carefully selected case studies, which include Dilmah Tea, H&M, Dr. Hauschka, Merci and the John Lewis Partnership, amongst other leading international brands. Because the potential to have bad practice unmasked or to have successes amplified online is greater than ever, it pays to adopt a strategy that builds customer loyalty and trust. Brands with a Conscience inspires via examples of brands which not only exhibit a genuine desire to operate ethically, but also have seen impressive success in terms of engagement with consumers, reputation, and return on investment. The book includes a range of practical tools to bring together the main concepts in an easy-to-adopt framework for building a brand strategy based upon real world experience. If you are a brand manager or marketing professional seeking a conscientious approach to consumer engagement, then Brands with a Conscience will support you every step of the way.
Companies With A Conscience
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Author : Howard Rothman
language : en
Publisher: Publishing Cooperative
Release Date : 2003
Companies With A Conscience written by Howard Rothman and has been published by Publishing Cooperative this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Conscious Branding
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Author : David Funk
language : en
Publisher: Business Expert Press
Release Date : 2009-09-01
Conscious Branding written by David Funk and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-01 with Business & Economics categories.
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.
Brand Together
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Author : Nicholas Ind
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-03-03
Brand Together written by Nicholas Ind and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-03 with Business & Economics categories.
Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation. Brand Together demonstrates how to truly intertwine innovation with brand strategy, with expert guidance on how to co-create with customers from a brand perspective. Drawing on case studies including Barclays, Mozilla, [yellow tail], Kraft Foods, Virgin Media and Danone, it provides valuable insights for marketing and branding professionals, and for anyone who wants to grow their business and brand.
Brand Zeitgeist
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Author : Chris Houchens
language : en
Publisher: iUniverse
Release Date : 2010-02-08
Brand Zeitgeist written by Chris Houchens and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-08 with Business & Economics categories.
Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why connecting is a whole lot more than todays buzzword? This is the book for you. Kelly Erickson, author of Maximum Customer Experience Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist. The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. Its what determines trends and buying behaviors. Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works. Discover: Methods to craft and hone messages How to make the most out of first impressions Ways to harness groupthink The importance of logos and visual brand elements How to use social media How to measure the effectiveness of branding efforts And much more! If you have no idea how to create a marketing strategy or if you just need a fresh perspective on branding, then Brand Zeitgeist is for you.
Living The Brand
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Author : Nicholas Ind
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Living The Brand written by Nicholas Ind and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This edition of 'Living the Brand' shows how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This practical book is about how organisations can empower and enthuse their employees to create 'brand champions'.
In Good Conscience
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Author : Nicholas Ind
language : en
Publisher: Springer Nature
Release Date : 2022-09-30
In Good Conscience written by Nicholas Ind and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Business & Economics categories.
When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance that their investments are good for the long term. To be competitive and valuable to society, firms need to develop an organizational conscience that drives key strategic decisions and spurs sustainable and responsible innovation. In this book, the authors argue that organizations need to think critically about their role and to use their conscience to guide actions. With plenty of concrete suggestions based on substantive research, it shows how firms can reconcile the competing interests of stakeholders, create an organization that is fair, open and transparent and do the right thing while building a profitable business. With integrated videos and international case studies featuring multinational companies as well as small firms, this book explains how firms can make the transition to becoming conscientious.
Awakened Brand
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Author : Virginie Glaenzer
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-10-01
Awakened Brand written by Virginie Glaenzer and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-01 with categories.
Your brand's value is based on more than just an eye-catching logo and whether your product beats the competition's product. Today, a brand's value is often defined by its self-awareness, true authenticity, and relevancy. If a brand isn't in complete synergy with the consumers' tastes, sensibilities, and desires, there is more to worry about than a logo. Consumers are looking for brands that will impact their lives in tangible, positive, and lasting ways.
Beyond Branding
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Author : Nicholas Ind
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Beyond Branding written by Nicholas Ind and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.
The Routledge Companion To Corporate Branding
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Author : Oriol Iglesias
language : en
Publisher: Taylor & Francis
Release Date : 2022-04-28
The Routledge Companion To Corporate Branding written by Oriol Iglesias and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-28 with Business & Economics categories.
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.