British Car Advertising Of The 1960s
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British Car Advertising Of The 1960s
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Author : Heon Stevenson
language : en
Publisher: McFarland
Release Date : 2015-03-27
British Car Advertising Of The 1960s written by Heon Stevenson and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-27 with Transportation categories.
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Advertising British Cars Of The 50s
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Author : Heon Stevenson
language : en
Publisher:
Release Date : 1995
Advertising British Cars Of The 50s written by Heon Stevenson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Advertising British Cars
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Author : Croner Publications, Limited
language : en
Publisher:
Release Date : 1995
Advertising British Cars written by Croner Publications, Limited and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
American Automobile Advertising 1930 1980
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Author : Heon Stevenson
language : en
Publisher: McFarland
Release Date : 2008-09-10
American Automobile Advertising 1930 1980 written by Heon Stevenson and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-10 with Transportation categories.
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the “Big Three” automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
High Performance When Britain Ruled The Roads
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Author : Peter Grimsdale
language : en
Publisher: Simon and Schuster
Release Date : 2019-05-16
High Performance When Britain Ruled The Roads written by Peter Grimsdale and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-16 with Biography & Autobiography categories.
‘A band of stubborn pioneers rose from the embers of Britain’s cities after World War Two and created the finest automobiles the world had ever seen ... High Performance tells the exhilarating tale of their journey down the fast lane.’ Ben Collins, bestselling author of The Man In The White Suit and How To Drive ‘A wonderful glimpse "backstage" at the flamboyant mavericks and crazies who populated the British motor industry in the 60s.’ Alexei Sayle ‘High Performance is a cracking read and an adrenaline-packed tribute to the time when British mavericks “blew the bloody doors off” the competition.’ The Sunday Times 'Peter Grimsdale gives a very different and uplifting slant to the story of ... the post-Second World War British Motor industry. He focuses on people who did things differently and whose achievements are with us still ... thoughtful and stimulating.' Alan Judd, The Oldie Chosen as one of The Mail on Sunday’s ‘100 Summer Books’? In January 1964 a team of tiny red and white Mini Coopers stunned the world by winning the legendary Monte Carlo Rally. It was a stellar year for British cars that culminated in Goldfinger breaking box office records and making James Bond’s Aston Martin DB5 the world’s most famous sports car. By the sixties, on road, track and silver screen the Brits were the ones to beat, winning championships and capturing hearts. Stirling Moss, Jim Clark and Paddy Hopkirk were household names who drove the sexiest and most innovative cars. Designers like John Cooper, and Colin Chapman of Lotus, dismissed as mere ‘garagisti’ by Enzo Ferrari, blew the doors off Formula One and grabbed all the prizes, while Alex Issigonis won a knighthood for his revolutionary Mini. The E Type Jaguar was feted as the world’s sexiest car and Land Rover the most durable. But before the Second World War only one British car had triumphed in a Grand Prix; Britain’s car builders were fiercely risk-averse. So what changed? To find out, Peter Grimsdale has gone in search of a generation of rebel creative spirits who emerged from railway arches and Nissen huts to tear up the rulebook with their revolutionary machines. Like the serial fugitives from the POW camps, they thrived on adversity, improvisation and sheer obstinate determination. Blazing the trail for them was William Lyons, whose heart-stoppingly glamorous and uncompromising Jaguars propelled a bruised and bankrupt nation out of the shadows of war, winning the fans in Hollywood and beating ‘those bloody red cars’ at Le Mans. High Performance celebrates Britain’s automotive golden age and the mavericks who sketched them on the back of envelopes and garage floors, who fettled, bolted and welded them together and hammered the competition in the showroom, on the road and on the track – fuelled by contempt for convention.
Automobility And The City In Twentieth Century Britain And Japan
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Author : Simon Gunn
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-08-22
Automobility And The City In Twentieth Century Britain And Japan written by Simon Gunn and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-22 with History categories.
Automobility and the City in Twentieth-Century Britain and Japan is the first book to consider how mass motorization reshaped cities in Japan and Britain during the 20th century. Taking two leading 'motor cities', Nagoya and Birmingham, as their principal subjects, Simon Gunn and Susan C. Townsend show how cars changed the spatial form and individual experience of the modern city and reveal the similarities and differences between Japan and Britain in adapting to the 'motor age'. The book has three main themes: the place of automobility in post-war urban reconstruction; the emerging conflict between the promise of mobility and personal freedom offered by the car and its consequences for the urban environment (the M/E dilemma); and the extent to which the Anglo-Japanese comparison can throw light on fundamental differences in cultural understanding of the environment, urbanism and the self. The result is the first comparative history of mass automobility and its environmental consequences between East and West.
Advertising
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Author : Andy Tibbs
language : en
Publisher: Routledge
Release Date : 2009-11-27
Advertising written by Andy Tibbs and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-27 with Business & Economics categories.
‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes’ – Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK 'Like the advertising business, Tibbs' book is dynamic, edgy, and challenging. It captures the industry's excitement, energy, intellect, and creativity. The book is an inspiration and should be standard reading for all practitioners, students, and faculty of advertising, marketing, and communications'– Pamela Morris, Loyola University Chicago, USA ‘Tibbs’ insights turn the advertising agency from a mythical wonderland to a realistic career choice. Through reading this book and taking note of his advice, students will be one step closer to walking through its doors’ – Helen Powell, Senior Lecturer, Media and Advertising, University of East London, UK Advertising does not need another graduate! Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. Its Companion Website at: www.routledge.com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up-to-date advice. This book is filled with numerous visual examples of advertising thinking. With words of advice and guidance from some of the industry’s most respected practitioners and insights from graduates who faced the same challenges you will soon encounter in securing that elusive first job. Add to that, an extensive supply of hints and tips to enhance the creative thinking processes, take the work you do beyond what you think you are capable of and, crucially, gain an edge at job interviews. Maybe advertising doesn’t need another graduate, but then you won’t be just another graduate will you?
Advertising Automotive Products In Europe
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Author :
language : en
Publisher:
Release Date : 1927
Advertising Automotive Products In Europe written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1927 with Advertising categories.
British Cars Of The Sixties
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Author : Doug Nye
language : en
Publisher: Parker House Publishing Incorporated,Csi
Release Date : 2008-10
British Cars Of The Sixties written by Doug Nye and has been published by Parker House Publishing Incorporated,Csi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10 with Automobiles categories.
The only accurate history and complete data source of British cars of the 1960s: today avidly sought after by collectors
British Family Cars Of The Early Sixties
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Author : Michael Allen
language : en
Publisher: Haynes Publishing
Release Date : 1989-01-01
British Family Cars Of The Early Sixties written by Michael Allen and has been published by Haynes Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-01-01 with Automobiles categories.