Broadcast Broadband Copywriting
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Broadcast Broadband Copywriting
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Author : Peter B. Orlik
language : en
Publisher: Pearson
Release Date : 2010
Broadcast Broadband Copywriting written by Peter B. Orlik and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Broadcast advertising categories.
"This handbook addresses the fundamental techniques common to electronic media scripting in a manner accessible to students without any prior media experience. The Eighth Edition constructs a communication context for copywriting: from basic station IDs and liners to the crafting of Web, mobile and place-based messages, and culminates with a focused discussion of campaign creation. Along the way, the book introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards."--Publisher.
Broadcast Cable Copywriting
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Author : Peter B. Orlik
language : en
Publisher:
Release Date : 1997-09
Broadcast Cable Copywriting written by Peter B. Orlik and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-09 with categories.
Broadcast and cable copywriting is a widespread enterprise that requires thousands of practitioners. It is a function that every local outlet must perform, and activity in which every advertising, public relations, marketing, and other corporate entity communicating via mass electronic pathways must engage. People need this fundamental skill in order to not be ignored in the workplace and even on the Internet. Unmatched by its competitors, this book addresses all the basic rules for and techniques common to audio/visual writing. This book is ideal for the experienced media professional and the novice writer.
Broadcast Copywriting As Process
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Author : J. Clark Weaver
language : en
Publisher: Longman Publishing Group
Release Date : 1984
Broadcast Copywriting As Process written by J. Clark Weaver and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Copywriting For The Electronic Media
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Author : Milan D. Meeske
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2005
Copywriting For The Electronic Media written by Milan D. Meeske and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Are you hoping to break into the exciting world of copywriting? With COPYWRITING FOR THE ELECTRONIC MEDIA: A PRACTICAL GUIDE (WITH INFOTRAC) you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). You'll get a glimpse of ealistic situations typical of entry-level copywriting positions along with coverage of copywriting style, consumer behavior and legal and ethical aspects of copywriting. Complete with skill-building exercises, nearly 80 writing assignments and examples of storyboards and actual aired copy, this book helps you build the understanding and skills you need for a career in this field.
Broadcast Copywriting
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Author : Peter B. Orlik
language : en
Publisher: Allyn & Bacon
Release Date : 1982
Broadcast Copywriting written by Peter B. Orlik and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Language Arts & Disciplines categories.
On The Art Of Writing Copy
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Author : Herschell Gordon Lewis
language : en
Publisher: AMACOM/American Management Association
Release Date : 2000-05-30
On The Art Of Writing Copy written by Herschell Gordon Lewis and has been published by AMACOM/American Management Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-05-30 with Business & Economics categories.
Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advertising and promotional copy. The rules he presents in On the Art of Writing Copy are so logical, so clear, and so easy to follow you'll wonder why no one has compiled them before. Starting with The Four Great Laws (the key to copywriter survival during this "Age of Skepticism"), the author then presents The Umbrella Rule (the three ingredients that guarantee copy success). He goes on to explain and demonstrate dozens and dozens of specific rules anyone can follow to improve copy professionalism.
Mediawriting
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Author : W. Richard Whitaker
language : en
Publisher: Routledge
Release Date : 2013-03-01
Mediawriting written by W. Richard Whitaker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Business & Economics categories.
MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.
Strategic Copywriting
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Author : Edd Applegate
language : en
Publisher: Rowman & Littlefield
Release Date : 2015-11-05
Strategic Copywriting written by Edd Applegate and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-05 with Business & Economics categories.
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Online Journalism
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Author : Gabriele Hooffacker
language : en
Publisher: Springer Nature
Release Date : 2022-05-11
Online Journalism written by Gabriele Hooffacker and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-11 with Language Arts & Disciplines categories.
The handbook provides tips and practical guidance on copywriting for the Internet and intranet, moving images and podcasts, social networks and communities, forms and formats of the medium, and content management processes. How does one become an online journalist? Where do online journalists work? What do they need to know: journalistic craft, Internet skills, online law? How do you write teasers? How do you integrate user activities? What role do audio and video play in the cross-media web offering? How do you ensure that your content is found (search engine optimization)? This book is a translation of an original German 5th edition Online-Journalismus by Gabriele Hooffacker, published by Springer VS, imprint of Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Broadcast Advertising Copywriting
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Author : William L. Hagerman
language : en
Publisher: Butterworth-Heinemann
Release Date : 1990
Broadcast Advertising Copywriting written by William L. Hagerman and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Provides a broad understanding of the basic techniques employed in broadcast advertising copywriting. Elucidates rules of style for commericial writing, offers practical formulas and formats for both radio and TV, and provides abundant examples, ideas and exercises for inspiring creativity and honing skills.