Copywriting For The Electronic Media
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Copywriting For The Electronic Media
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Author : Milan D. Meeske
language : en
Publisher: Wadsworth Publishing Company
Release Date : 1992
Copywriting For The Electronic Media written by Milan D. Meeske and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).
Copywriting For The Electronic Media
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Author : Milan D. Meeske
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2002-07-24
Copywriting For The Electronic Media written by Milan D. Meeske and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-24 with categories.
This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.
I E Copywriting For The Electronic Media
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Author : Meeske
language : en
Publisher:
Release Date : 2008-01-01
I E Copywriting For The Electronic Media written by Meeske and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with categories.
Copywriting For The Electronic Media
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Author : Milan D. Meeske
language : en
Publisher:
Release Date : 1998
Copywriting For The Electronic Media written by Milan D. Meeske and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
Instructor S Manual For Copywriting For The Electronic Media
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Author : Milan D. Meeske
language : en
Publisher: Arden Shakespeare
Release Date : 1992
Instructor S Manual For Copywriting For The Electronic Media written by Milan D. Meeske and has been published by Arden Shakespeare this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Advertising copy categories.
An Introduction To Writing For Electronic Media
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Author : Robert B. Musburger, PhD
language : en
Publisher: Taylor & Francis
Release Date : 2012-09-10
An Introduction To Writing For Electronic Media written by Robert B. Musburger, PhD and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-10 with Language Arts & Disciplines categories.
"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University
Broadcast Cable Copywriting
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Author : Peter B. Orlik
language : en
Publisher: Allyn & Bacon
Release Date : 2004
Broadcast Cable Copywriting written by Peter B. Orlik and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Language Arts & Disciplines categories.
"Broadcast/Cable Copywriting" is the most widely used text for learning how to write all types of copy for the electronic media. This text addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader. The 7th Edition constructs an expansive communication context for copywriting: from basic station IDs and liners to cross-media campaign creation. Along the way, "Broadcast/Cable Copywriting" introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards. New and Notable Features Deals with copywriting for radio and television (RTV) exclusively while covering the subject in great depth and breadth so that both working professionals and RTV students can use it as a "state of the discipline" guidebook to effective electronic media copy principles, format, and procedures. Begins with an orienting chapter that reveals copywriter work situations and concludes with a campaign creation chapter that pulls together the key techniques introduced throughout the book. Includes more than 250 message examples, many of which are new to this edition, providing students with exposure to cutting edge creativity. Intersperses discussions of Internet writing throughout the text, illustrating the interconnectedness of electronic media writing for the student. Includes updated content and referenced insights from top industry practitioners around the world, provides students with a broad range of examples.
Broadcast Broadband Copywriting
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Author : Peter B. Orlik
language : en
Publisher: Pearson
Release Date : 2010
Broadcast Broadband Copywriting written by Peter B. Orlik and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Broadcast advertising categories.
"This handbook addresses the fundamental techniques common to electronic media scripting in a manner accessible to students without any prior media experience. The Eighth Edition constructs a communication context for copywriting: from basic station IDs and liners to the crafting of Web, mobile and place-based messages, and culminates with a focused discussion of campaign creation. Along the way, the book introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards."--Publisher.
The Idea Writers
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Author : T. Iezzi
language : en
Publisher: Springer
Release Date : 2016-09-27
The Idea Writers written by T. Iezzi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-27 with Business & Economics categories.
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
The Copywriter S Toolkit
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Author : Margo Berman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-19
The Copywriter S Toolkit written by Margo Berman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-19 with Social Science categories.
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos