Instructor S Manual For Copywriting For The Electronic Media
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Instructor S Manual For Copywriting For The Electronic Media
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Author : Milan D. Meeske
language : en
Publisher: Arden Shakespeare
Release Date : 1992
Instructor S Manual For Copywriting For The Electronic Media written by Milan D. Meeske and has been published by Arden Shakespeare this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Advertising copy categories.
Copywriting For The Electronic Media
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Author : Milan D. Meeske
language : en
Publisher:
Release Date : 1998
Copywriting For The Electronic Media written by Milan D. Meeske and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
Copywriting For The Electronic Media
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Author : Milan D. Meeske
language : en
Publisher: Wadsworth Publishing Company
Release Date : 1992
Copywriting For The Electronic Media written by Milan D. Meeske and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).
I E Copywriting For The Electronic Media
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Author : Meeske
language : en
Publisher:
Release Date : 2008-01-01
I E Copywriting For The Electronic Media written by Meeske and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with categories.
Copywriting For The Electronic Media
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Author : Milan D. Meeske
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2002-07-24
Copywriting For The Electronic Media written by Milan D. Meeske and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-24 with categories.
This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.
The Copywriter S Toolkit
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Author : Margo Berman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-19
The Copywriter S Toolkit written by Margo Berman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-19 with Social Science categories.
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Modern Media Writing Instructor S Manual
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Author : Rick Wilber
language : en
Publisher:
Release Date : 2003
Modern Media Writing Instructor S Manual written by Rick Wilber and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Instructor S Manual To Accompany Telling The Story
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Author : Brian S. Brooks
language : en
Publisher: Bedford Books
Release Date : 2001-01-01
Instructor S Manual To Accompany Telling The Story written by Brian S. Brooks and has been published by Bedford Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-01 with Language Arts & Disciplines categories.
- A brief and accessible text that covers key news writing and reporting skills. Fifteen streamlined chapters introduce students to the skills they need with a step-by-step approach that lends itself to learning essential journalistic skills quickly. The brief, spiral-bound text begins with the evolving nature of the news and moves on to chapters about writing and reporting news; writing for broadcast, public relations, and online environments; and the principles of ethics and law. - Unique section on writing for multiple media. Part Five prepares students for the realities of today's workplace--where many will seek jobs beyond traditional newspapers--by providing full chapters on broadcast writing (Chapter II), public relations (Chapter 12), and a unique chapter on online journalism (Chapter 13). - Multimedia journalism simulation CD-ROM. This interactive journalism simulation, included with each copy of the book, presents a crime scenario in real-time, using text, audio, and video clips. Students can use the CD-ROM, along with support material in the book, to write a variety of stories.
Writer S Guide To Book Proposals
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Author : Anne Hart
language : en
Publisher: iUniverse
Release Date : 2004-04
Writer S Guide To Book Proposals written by Anne Hart and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04 with Authors and publishers categories.
Here is your new author's guide to writing winning book proposals and query letters. Learn how to find free media publicity by selling solutions to universal problems. The samples and templates of proposals, query letters, cover letters, and press kits will help you launch your proposed book idea in the media long before you find a publisher. Use excerpts from your own book proposal's sample chapters as features, fillers, and columns for publications. Share experiences in carefully researched and crafted book proposals and query or cover letters. Use these templates and samples to get a handle on universal situations we all go through, find alternatives, use the results, take charge of challenges, and solve problems--all in your organized and focused book proposals, outlines, treatments, springboards, and query or cover letters.
Resources In Education
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Author :
language : en
Publisher:
Release Date : 1991
Resources In Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Education categories.