I E Copywriting For The Electronic Media
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I E Copywriting For The Electronic Media
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Author : Meeske
language : en
Publisher:
Release Date : 2008-01-01
I E Copywriting For The Electronic Media written by Meeske and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with categories.
Copywriting For The Electronic Media
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Author : Milan D. Meeske
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2005
Copywriting For The Electronic Media written by Milan D. Meeske and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Are you hoping to break into the exciting world of copywriting? With COPYWRITING FOR THE ELECTRONIC MEDIA: A PRACTICAL GUIDE (WITH INFOTRAC) you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). You'll get a glimpse of ealistic situations typical of entry-level copywriting positions along with coverage of copywriting style, consumer behavior and legal and ethical aspects of copywriting. Complete with skill-building exercises, nearly 80 writing assignments and examples of storyboards and actual aired copy, this book helps you build the understanding and skills you need for a career in this field.
Copywriting For The Electronic Media
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Author : Milan D. Meeske
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2002-07-24
Copywriting For The Electronic Media written by Milan D. Meeske and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-24 with categories.
This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.
Copywriting For The Electronic Media
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Author : Milan D. Meeske
language : en
Publisher:
Release Date : 1998
Copywriting For The Electronic Media written by Milan D. Meeske and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
Instructor S Manual For Copywriting For The Electronic Media
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Author : Milan D. Meeske
language : en
Publisher: Arden Shakespeare
Release Date : 1992
Instructor S Manual For Copywriting For The Electronic Media written by Milan D. Meeske and has been published by Arden Shakespeare this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Advertising copy categories.
The Copywriter S Toolkit
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Author : Margo Berman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-19
The Copywriter S Toolkit written by Margo Berman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-19 with Social Science categories.
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
An Introduction To Writing For Electronic Media
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Author : Robert B. Musburger
language : en
Publisher: Taylor & Francis
Release Date : 2007
An Introduction To Writing For Electronic Media written by Robert B. Musburger and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Language Arts & Disciplines categories.
Teaches what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film and video productions. This book outlines the key skills needed for a successful media writing career.
Broadcast Cable Copywriting
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Author : Peter B. Orlik
language : en
Publisher: Allyn & Bacon
Release Date : 2004
Broadcast Cable Copywriting written by Peter B. Orlik and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Language Arts & Disciplines categories.
"Broadcast/Cable Copywriting" is the most widely used text for learning how to write all types of copy for the electronic media. This text addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader. The 7th Edition constructs an expansive communication context for copywriting: from basic station IDs and liners to cross-media campaign creation. Along the way, "Broadcast/Cable Copywriting" introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards. New and Notable Features Deals with copywriting for radio and television (RTV) exclusively while covering the subject in great depth and breadth so that both working professionals and RTV students can use it as a "state of the discipline" guidebook to effective electronic media copy principles, format, and procedures. Begins with an orienting chapter that reveals copywriter work situations and concludes with a campaign creation chapter that pulls together the key techniques introduced throughout the book. Includes more than 250 message examples, many of which are new to this edition, providing students with exposure to cutting edge creativity. Intersperses discussions of Internet writing throughout the text, illustrating the interconnectedness of electronic media writing for the student. Includes updated content and referenced insights from top industry practitioners around the world, provides students with a broad range of examples.
Directory Of Publishing 2011
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Author :
language : en
Publisher: Bloomsbury Publishing
Release Date : 2010-09-30
Directory Of Publishing 2011 written by and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-30 with Business & Economics categories.
Now in its 36th edition, and compiled in association with the Publishers Association, this is the most authoritative, detailed trade directory available for the United Kingdom and the Republic of Ireland, listing over 900 book publishers. Comprehensive entries include, where available: - full contact details including addresses and websites - details of distribution and sales and marketing agents - key personnel - listing of main fields of activity - information on annual turnover, numbers of new titles and numbers of employees - ISBN prefixes including those for imprints and series - details of trade association membership - information on overseas representation - details of associated and parent companies. In addition to the detailed entries on publishers, the Directory offers in-depth coverage of the wider UK book trade and lists organizations associated with the book trade: packagers, authors' agents, trade and allied associations and services. The directory is also available to purchase as an online resource, for more information and a free preview please visit www.continuumbooks.com/directoryofpublishing
Directory Of Publishing 2011
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Author : Continuum
language : en
Publisher: A&C Black
Release Date : 2010-12-02
Directory Of Publishing 2011 written by Continuum and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-02 with Language Arts & Disciplines categories.
Comprehensive trade directory of the UK publishing industry and allied book trade suppliers, associations and services.