Building A Brand Image Through Electronic Customer Relationship Management
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Building A Brand Image Through Electronic Customer Relationship Management
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Author : Naim, Arshi
language : en
Publisher: IGI Global
Release Date : 2022-06-30
Building A Brand Image Through Electronic Customer Relationship Management written by Naim, Arshi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-30 with Business & Economics categories.
Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Managing Public Relations And Brand Image Through Social Media
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Author : Singh, Anurag
language : en
Publisher: IGI Global
Release Date : 2016-05-16
Managing Public Relations And Brand Image Through Social Media written by Singh, Anurag and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-16 with Business & Economics categories.
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
Customer Relationship Management
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Author :
language : en
Publisher: BoD – Books on Demand
Release Date : 2024-10-30
Customer Relationship Management written by and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-30 with Business & Economics categories.
Customer relationship management (CRM) has gone beyond traditional frameworks and immersed itself in innovative strategies. Customer Relationship Management - Contemporary Concepts and Strategies is a highly influential book. This book examines the dynamics in CRM due to cutting-edge technologies and human-centric approaches that redefine businesses’ engagement with their customers. Moreover, this book offers an all-inclusive view of the current and future topography by investigating the deep impact of emotional intelligence on customer loyalty and coupling the transformative power of AI. Further, we provide a robust guidebook for our readers by integrating theoretical foundations with practical applications. We provide an outline to businesses for effective CRM strategies and fostering sustainable customer relationships. This book also addresses CRM implementation across diverse markets and cultures by offering a unique perspective on the universal and adaptable nature of customer management strategies. The insights presented in this book are vital for businesspeople, managers, and researchers so that they may leverage CRM as a strategic tool for their respective success.
Trends In Business Process Modeling And Digital Marketing Case Studies And Emerging Technologies
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Author : Arshi Naim
language : en
Publisher: Bentham Science Publishers
Release Date : 2024-12-10
Trends In Business Process Modeling And Digital Marketing Case Studies And Emerging Technologies written by Arshi Naim and has been published by Bentham Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-10 with Business & Economics categories.
Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies explores how cutting-edge technologies transform business processes and digital marketing strategies across industries. The book highlights practical applications of AI, VR, and data analytics through case studies in sectors like feminine hygiene, fintech, travel, and retail. It emphasizes the importance of customer-centric approaches and data-driven decision-making, providing actionable frameworks for personalization, audience targeting, and operational efficiency. Ideal for professionals, entrepreneurs, and researchers, this resource bridges theory and practice, offering insights into how emerging digital tools can drive growth and optimize workflows in a rapidly evolving marketplace. Key Features: - Real-world examples from diverse industries illustrate how digital marketing and process innovations are applied effectively. - Practical insights on leveraging AI, VR, AR, and the metaverse for marketing, customer engagement, and efficiency. - Scenario-based frameworks offering solutions for targeting, segmentation, and strategic decision-making. - Sector-focused tourism, retail, and finance insights addressing unique challenges and technological applications.
Global Applications Of The Internet Of Things In Digital Marketing
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Author : Naim, Arshi
language : en
Publisher: IGI Global
Release Date : 2023-05-23
Global Applications Of The Internet Of Things In Digital Marketing written by Naim, Arshi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-23 with Business & Economics categories.
In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Social Capital In The Age Of Online Networking Genesis Manifestations And Implications
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Author : Hoda, Najmul
language : en
Publisher: IGI Global
Release Date : 2023-08-07
Social Capital In The Age Of Online Networking Genesis Manifestations And Implications written by Hoda, Najmul and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-07 with Computers categories.
Social networking sites have transformed traditional networking into a new form, prompting researchers to consider whether social capital accrues through online networking. This edited book, titled Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications, provides current and prospective theoretical and applied understandings of this newer source of investments. Edited by Dr. Najmul Hoda, an Assistant Professor in the Department of Business Administration at the College of Business, Umm Al-Qura University, this book is an ideal resource for scholars and practitioners interested in exploring the benefits of online social capital. The book is targeted towards academic scholars and is an excellent supplementary reading material for higher education institutions. It covers a range of topics such as social capital theory in online networking, empirical findings of online social capital formation, scales to measure online social capital, and online social capital and sustainable development. The book also explores the impact of technological innovations on online social capital and the applications of online social capital in business, society, and the economy. The book's objective is to provide a comprehensive understanding of the current and prospective state of theory and applications of this phenomenon, and it will benefit researchers, government and private research institutions, business corporations, and students in various fields such as business, economics, information technology, psychology, medicine, and humanities.
Data Visualization Tools For Business Applications
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Author : Muniasamy, M. Anandhavalli
language : en
Publisher: IGI Global
Release Date : 2024-09-13
Data Visualization Tools For Business Applications written by Muniasamy, M. Anandhavalli and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-13 with Computers categories.
In today’s data-driven business landscape, the ability to extract insights and communicate complex information effectively is paramount. Data visualization has emerged as a powerful tool for businesses to make informed decisions, uncover patterns, and present findings in a compelling manner. From executives seeking strategic insights to analysts delving into operational data, the demand for intuitive and informative visualizations spans across all levels of an organization. Data Visualization Tools for Business Applications comprehensively equips professionals with the knowledge and skills necessary to leverage data visualization tools effectively. Through a blend of theory and hands-on case studies, this book explores a wide range of data visualization tools, techniques, and methodologies. Covering topics such as business analytics, cyber security, and financial reporting, this book is an essential resource for business executives and leaders, marketing professionals, data scientists, entrepreneurs, academicians, educators, students, decision-makers and stakeholders, and more.
Managing Customer Relationships Using Customer Care Techniques
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Author : Anna Brzozowska
language : en
Publisher: CRC Press
Release Date : 2024-05-15
Managing Customer Relationships Using Customer Care Techniques written by Anna Brzozowska and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-15 with Business & Economics categories.
In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features: • In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.
Harnessing High Performance Computing And Ai For Environmental Sustainability
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Author : Naim, Arshi
language : en
Publisher: IGI Global
Release Date : 2024-05-15
Harnessing High Performance Computing And Ai For Environmental Sustainability written by Naim, Arshi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-15 with Technology & Engineering categories.
The world is addressing the insistent challenge of climate change, and the need for innovative solutions has become paramount. In this period of technical developments, artificial intelligence (AI) has emerged as a powerful instrument with enormous prospects to combat climate change and other environmental subjects. AI's ability to process vast amounts of data, identify patterns, and make intelligent predictions offers unprecedented opportunities to tackle this global crisis. High-Performance Computing (HPC) or super-computing environments address these large and complex challenges with individual nodes (computers) working together in a cluster (connected group) to perform massive amounts of computing in a short period. Creating and removing these clusters is often automated in the cloud to reduce costs. Computer networks, communication systems, and other IT infrastructures have a growing environmental footprint due to significant energy consumption and greenhouse gas emissions. To address this seemingly self-defeating conundrum, and create a truly sustainable environment, new energy models, algorithms, methodologies, platforms, tools, and systems are required to support next-generation computing and communication infrastructures. Harnessing High-Performance Computing and AI for Environmental Sustainability navigates through AI-driven solutions from sustainable agriculture and land management to energy optimization and smart grids. It unveils how AI algorithms can analyze colossal datasets, offering unprecedented insights into climate modeling, weather prediction, and long-term climate trends. Integrating AI-powered optimization algorithms revolutionizes energy systems, propelling the transition towards a low-carbon future by reducing greenhouse gas emissions and enhancing efficiency. This book is ideal for educators, environmentalists, industry professionals, and researchers alike, and it explores the ethical dimensions and policies surrounding AI's contribution to environmental development.
Fostering Economic Diversification And Sustainable Business Through Digital Intelligence
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Author : Pujari, Purvi
language : en
Publisher: IGI Global
Release Date : 2025-03-20
Fostering Economic Diversification And Sustainable Business Through Digital Intelligence written by Pujari, Purvi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-20 with Business & Economics categories.
Fostering economic diversification and promoting sustainable business practices are achievable through the power of digital intelligence. By leveraging advanced technologies such as artificial intelligence (AI), big data analytics, and machine learning, businesses are gaining the insights needed to diversify their product offerings, optimize resource use, and identify new market opportunities. Digital intelligence enables firms to make data-driven decisions that align with sustainability goals, reduce waste, and enhance operational efficiency. This transformative approach helps companies stay competitive while contributing to broader economic resilience by encouraging innovation and enabling sustainable growth across diverse sectors. As digital intelligence evolves, it holds the potential to reshape industries and drive the transition toward a more sustainable and diversified global economy. Fostering Economic Diversification and Sustainable Business Through Digital Intelligence explores the intersection of digital intelligence, sustainable business innovation, and economic diversification. It examines how leveraging digital technologies can propel businesses towards sustainability while fostering economic diversification and offers strategies for harnessing digital intelligence to drive innovation in sustainable practices and broaden economic opportunities. This book covers topics such as cloud computing, healthcare technology, and social media, and is a useful resource for computer engineers, business owners, economists, healthcare professionals, academicians, scientists, and researchers.