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Trends In Business Process Modeling And Digital Marketing Case Studies And Emerging Technologies

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Trends In Business Process Modeling And Digital Marketing Case Studies And Emerging Technologies

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Author : Arshi Naim
language : en
Publisher: Bentham Science Publishers
Release Date : 2024-12-10

Trends In Business Process Modeling And Digital Marketing Case Studies And Emerging Technologies written by Arshi Naim and has been published by Bentham Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-10 with Business & Economics categories.

Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies explores how cutting-edge technologies transform business processes and digital marketing strategies across industries. The book highlights practical applications of AI, VR, and data analytics through case studies in sectors like feminine hygiene, fintech, travel, and retail. It emphasizes the importance of customer-centric approaches and data-driven decision-making, providing actionable frameworks for personalization, audience targeting, and operational efficiency. Ideal for professionals, entrepreneurs, and researchers, this resource bridges theory and practice, offering insights into how emerging digital tools can drive growth and optimize workflows in a rapidly evolving marketplace. Key Features: - Real-world examples from diverse industries illustrate how digital marketing and process innovations are applied effectively. - Practical insights on leveraging AI, VR, AR, and the metaverse for marketing, customer engagement, and efficiency. - Scenario-based frameworks offering solutions for targeting, segmentation, and strategic decision-making. - Sector-focused tourism, retail, and finance insights addressing unique challenges and technological applications.

Trends In Business Process Modeling And Digital Marketing

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Author : Arshi Naim
language : en
Publisher: Bentham Science Publishers
Release Date : 2024-12-10

Trends In Business Process Modeling And Digital Marketing written by Arshi Naim and has been published by Bentham Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-10 with Business & Economics categories.

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Complete Business Process Handbook

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Author : Mark Von Rosing
language : en
Publisher: Morgan Kaufmann
Release Date : 2014-12-06

The Complete Business Process Handbook written by Mark Von Rosing and has been published by Morgan Kaufmann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-06 with Business & Economics categories.

The Complete Business Process Handbook is the most comprehensive body of knowledge on business processes with revealing new research. Written as a practical guide for Executives, Practitioners, Managers and Students by the authorities that have shaped the way we think and work with process today. It stands out as a masterpiece, being part of the BPM bachelor and master degree curriculum at universities around the world, with revealing academic research and insight from the leaders in the market. This book provides everything you need to know about the processes and frameworks, methods, and approaches to implement BPM. Through real-world examples, best practices, LEADing practices and advice from experts, readers will understand how BPM works and how to best use it to their advantage. Cases from industry leaders and innovators show how early adopters of LEADing Practices improved their businesses by using BPM technology and methodology. As the first of three volumes, this book represents the most comprehensive body of knowledge published on business process. Following closely behind, the second volume uniquely bridges theory with how BPM is applied today with the most extensive information on extended BPM. The third volume will explore award winning real-life examples of leading business process practices and how it can be replaced to your advantage. Learn what Business Process is and how to get started Comprehensive historical process evolution In-depth look at the Process Anatomy, Semantics and Ontology Find out how to link Strategy to Operation with value driven BPM Uncover how to establish a way of Thinking, Working, Modelling and Implementation Explore comprehensive Frameworks, Methods and Approaches How to build BPM competencies and establish a Center of Excellence Discover how to apply Social BPM, Sustainable and Evidence based BPM Learn how Value & Performance Measurement and Management Learn how to roll-out and deploy process Explore how to enable Process Owners, Roles and Knowledge Workers Discover how to Process and Application Modelling Uncover Process Lifecycle, Maturity, Alignment and Continuous Improvement Practical continuous improvement with the way of Governance Future BPM trends that will affect business Explore the BPM Body of Knowledge

Issues Trends Of Information Technology Management In Contemporary Organizations

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Author : Information Resources Management Association. International Conference
language : en
Publisher: IGI Global
Release Date : 2002-01-01

Issues Trends Of Information Technology Management In Contemporary Organizations written by Information Resources Management Association. International Conference and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-01 with Computers categories.

As the field of information technology continues to grow and expand, it impacts more and more organizations worldwide. The leaders within these organizations are challenged on a continuous basis to develop and implement programs that successfully apply information technology applications. This is a collection of unique perspectives on the issues surrounding IT in organizations and the ways in which these issues are addressed. This valuable book is a compilation of the latest research in the area of IT utilization and management.

Global Applications Of The Internet Of Things In Digital Marketing

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Author : Naim, Arshi
language : en
Publisher: IGI Global
Release Date : 2023-05-23

Global Applications Of The Internet Of Things In Digital Marketing written by Naim, Arshi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-23 with Business & Economics categories.

In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Digital Business Models

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Author : Annabeth Aagaard
language : en
Publisher: Springer
Release Date : 2018-12-04

Digital Business Models written by Annabeth Aagaard and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-04 with Business & Economics categories.

This innovative edited collection explores digital business models (DBMs) in theory and practice to contribute to knowledge of how companies, organizations and networks can design, implement and apply DBMs. It views DBMs in a range of contexts and forms, which can be integrated in a number of ways, and aims to inspire and enable academics, students and practitioners to seize the opportunities posed by digital business models, technologies and platforms. One of the first and comprehensive contributions to the field of DBMs and digital business model innovations (DBMI), the authors discuss the opportunities, challenges, technologies, implementation and value creation, customer and data protection processes of DBMs in different contexts.

Advances In Digital Marketing In The Era Of Artificial Intelligence

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Author : Moez Ltifi
language : en
Publisher: CRC Press
Release Date : 2024-07-12

Advances In Digital Marketing In The Era Of Artificial Intelligence written by Moez Ltifi and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-12 with Business & Economics categories.

This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.

Strategic And Pragmatic E Business Implications For Future Business Practices

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Author : Mohammed Rezaul, Karim
language : en
Publisher: IGI Global
Release Date : 2012-05-31

Strategic And Pragmatic E Business Implications For Future Business Practices written by Mohammed Rezaul, Karim and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.

In emerging and global economies, e-commerce and e-business have become increasingly necessary components of business strategy and strong catalysts for economic development. Strategic and Pragmatic E-Business: Implications for Future Business Practices disseminates information on the new practices and techniques in e-business and promotes a better understanding of contemporary issues and solutions to existing and emerging challenges. Making prospective audiences aware of concurrent business needs, models, trends, methods, and techniques, this books targets: e-commerce vendors, business managers, entrepreneurs, software industries, the digital media world, and online merchants who wish to build strong consumer brands.

Harnessing The Power Of Social Media And Web Analytics

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Author : Ayanso, Anteneh
language : en
Publisher: IGI Global
Release Date : 2014-02-28

Harnessing The Power Of Social Media And Web Analytics written by Ayanso, Anteneh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Business & Economics categories.

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

Trends In Business Process Modeling And Digital Marketing Case Studies And Emerging Technologies

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