Building A Buzz
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Building A Buzz
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Author : Peggy Barber
language : en
Publisher: American Library Association
Release Date : 2010
Building A Buzz written by Peggy Barber and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.
Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.
Building Buzz To Beat The Big Boys
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Author : Steve O'Leary
language : en
Publisher: Praeger
Release Date : 2008-03-30
Building Buzz To Beat The Big Boys written by Steve O'Leary and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-30 with Business & Economics categories.
Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can't. And they can add immense value to the customer experience. To capitalize on these advantages, marketing experts Steve O'Leary and Kim Sheehan offer dozens of inexpensive Word of Mouth marketing methods small businesses can use right away. Done well, these efforts will help smaller merchants do more than survive—they'll prosper. For independent retailers to succeed, it is no longer enough to create a loyal customer base. Local store marketers need to put their loyal customers to work, encouraging them to talk about the store to their friends, family members, and others in their social networks. When they do, the result is Word of Mouth (or Buzz) marketing, a powerful tool that creates an army of advocates who become even more loyal and help attract new customers. Besides learning how to leverage the power of word of mouth marketing, readers will learn: -How to understand their customers better. -How to increase customer loyalty to their store. -How to communicate with customers to maintain loyalty. -How to encourage loyal customers to talk to others about their store. -How to create a customer community, both in the store and on line. -How to measure results. The book also includes numerous examples from current businesses, as well as thought-provoking ideas and templates to help readers generate their own successful buzz marketing plans. Most resources available today on buzz marketing focus on techniques for large companies and online retailers. This book offers something priceless for the little guy by showing ways to increase loyalty and gain new customers.
Buzz
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Author : Marian Salzman
language : en
Publisher: John Wiley & Sons
Release Date : 2003-04-25
Buzz written by Marian Salzman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-25 with Business & Economics categories.
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Building Media Buzz
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Author : Marisa D'Vari
language : en
Publisher:
Release Date : 2005
Building Media Buzz written by Marisa D'Vari and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Advertising categories.
In Today S Cutthroat Economic Environment, Professionals Of Every Description Must Discover The Secrets Of Elevating Themselves Above The Competition. Marisa D Vari, One Of The Nation S Leading Expert Strategists On Media Promotion, Offers Fresh Insider
Building Buzz
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Author : Marisa D'Vari
language : en
Publisher:
Release Date : 2005
Building Buzz written by Marisa D'Vari and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Advertising categories.
"Shows you how to attract prospects, gain client loyalty, and develop an own of prestige through free media.
Building Media Buzz
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Author : Marisa D'Vari
language : en
Publisher:
Release Date : 2007
Building Media Buzz written by Marisa D'Vari and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.
The Anatomy Of Buzz
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Author : Emanuel Rosen
language : en
Publisher: Crown Currency
Release Date : 2002-05-14
The Anatomy Of Buzz written by Emanuel Rosen and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-14 with Business & Economics categories.
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.
Create Buzz When Starting A Business
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Author : Yalanda P. Lattimore
language : en
Publisher:
Release Date : 2011-07-31
Create Buzz When Starting A Business written by Yalanda P. Lattimore and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-31 with categories.
Creating buzz can give your business longer shelf life with customers. Buzz is what customers remember and recall again and again.Two decades engaging niche audiences and helping entrepreneurs create buzz for their business, Yalanda P Lattimore, Editor of DryerBuzz.com answers FAQ's in the perfect accessory for entrepreneurs, Create Buzz When Starting a Business: 27 Answers to FAQs About Social Media and Networking.
Full Frontal Pr
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Author : Richard Laermer
language : en
Publisher: Bloomberg Press
Release Date : 2004-11-01
Full Frontal Pr written by Richard Laermer and has been published by Bloomberg Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-01 with Business & Economics categories.
Citing the success of the movie The Blair Witch Project as an example of how a firm doesn't necessarily need a big public relations budget to develop "buzz" about a project, Laermer, CEO of RLM Public Relations, offers advice on public relations and how to integrate it with marketing campaigns.
Brand Buzz
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Author : Adrienne Weiss
language : en
Publisher: Simple Truths
Release Date : 2016-10-01
Brand Buzz written by Adrienne Weiss and has been published by Simple Truths this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-01 with categories.
If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, Adrienne and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand. Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building. Storytelling: no one will care what your product is if you don't sell them why it is, who you are, and how this will change their lives for the better Clubmaking: creating an exclusive, just-for-you feel to your brand will make consumers crave to be a part of the magic Country Building: once you've established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details Gain notoriety, generate excitement, and earn loyal customers--start building your brand's buzz now!