Building Donor Loyalty
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Building Donor Loyalty
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Author : Adrian Sargeant
language : en
Publisher: John Wiley & Sons
Release Date : 2004-10-06
Building Donor Loyalty written by Adrian Sargeant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-06 with Business & Economics categories.
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.
Tiny Essentials Of Donor Loyalty
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Author : Adrian Sargeant
language : en
Publisher:
Release Date : 2013-01-14
Tiny Essentials Of Donor Loyalty written by Adrian Sargeant and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-14 with Fund raising categories.
In just 73 pages this little book tells you all you need to know about donor loyalty. All fundraisers want loyal donors and lots of them. But why? What benefits do really loyal donors bring? How do we find them, develop them and what will it cost? What are the pitfalls and how do we avoid those? How do we make the most of all opportunities, so that our donors stay supporting us for longer and get more out of it? These and many other questions all crowd together when fundraisers seek to address what professor Adrian Sargeant describes as, 'the single biggest challenge facing our sector today' - building donor loyalty. Luckily leading expert professor Sargeant has crammed into this tiny book all of the key essentials that fundraisers should consider if they would aspire to developing really loyal donors.
Keep Your Donors
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Author : Tom Ahern
language : en
Publisher: John Wiley & Sons
Release Date : 2007-11-27
Keep Your Donors written by Tom Ahern and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-27 with Business & Economics categories.
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
Building Donor Loyalty
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Author : Adrian Sargeant
language : en
Publisher: John Wiley & Sons
Release Date : 2004-09-13
Building Donor Loyalty written by Adrian Sargeant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-13 with Business & Economics categories.
Publisher Description
Keep Your Donors
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Author : Tom Ahern
language : en
Publisher: Wiley + ORM
Release Date : 2011-01-04
Keep Your Donors written by Tom Ahern and has been published by Wiley + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-04 with Business & Economics categories.
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
Donor Centered Fundraising
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Author : Penelope Burk
language : en
Publisher: Hamilton, ON : Burk & Associates
Release Date : 2003
Donor Centered Fundraising written by Penelope Burk and has been published by Hamilton, ON : Burk & Associates this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Fund raising categories.
"Working from research conducted over six years with hundreds of charities and donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization."--From publisher description.
3d Philanthropy
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Author : Fraser Green
language : en
Publisher: Civil Sector Press
Release Date : 2011-11
3d Philanthropy written by Fraser Green and has been published by Civil Sector Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11 with Benefactors categories.
At the end of the day, donors are just people. And people go through their days moving between their three natural dimensions - the intellectual, the emotional and the spiritual. If we really want to connect deeply with our donors, we must learn to reach their heads, their hearts AND their souls. For the first time ever, this book tells fundraisers how to connect with donors in all three dimensions. The economics of philanthropy is actually startlingly simple. Loyal donors are the economic engine of any charity's database. Donor loyalty has become the holy grail of fundraising. 3D Philanthropy is really a donor loyalty handbook. To understand 3D Philanthropy is to know how to build donor loyalty. Fundraisers who do that right will be the ones who prosper.
The Storytelling Non Profit
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Author : Vanessa Chase Lockshin
language : en
Publisher:
Release Date : 2016-04-29
The Storytelling Non Profit written by Vanessa Chase Lockshin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Fund raising categories.
"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
The Art Of Donor Stewardship
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Author : Iqbal Shah
language : en
Publisher: Independently Published
Release Date : 2024-02-13
The Art Of Donor Stewardship written by Iqbal Shah and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-13 with Business & Economics categories.
In "The Art of Donor Stewardship," nonprofit professionals and fundraisers are invited into a comprehensive exploration of the fundamentals of donor stewardship. This indispensable guide delves deep into the core principles and practices essential for fostering meaningful engagement and securing sustainable giving for organizations dedicated to making a difference. Chapter 1: Understanding Donor Stewardship sets the stage by defining the essence of donor stewardship and elucidating its pivotal role in nonprofit fundraising. Readers embark on a journey through the intricate landscape of relationship-building with donors, exploring strategies to instill trust and loyalty while nurturing long-term connections. In Chapter 2: Building a Foundation, readers learn to develop a robust stewardship strategy tailored to their organization's unique mission and donor demographics. With insights on setting clear objectives and leveraging data-driven approaches, this chapter equips practitioners with the tools to craft personalized stewardship plans that resonate deeply with donors. Chapter 3: Engaging Donors Effectively unfolds a treasure trove of techniques for fostering authentic connections beyond mere fundraising solicitations. Through the art of storytelling and strategic communication, nonprofits discover how to captivate donors' hearts and minds, igniting a sense of shared purpose and community engagement. In Chapter 4: Expressing Gratitude, the profound power of acknowledgment takes center stage. From timely thank-you messages to innovative expressions of appreciation, readers uncover the transformative potential of genuine gratitude in fostering donor loyalty and commitment. Chapter 5: Recognizing Donor Contributions illuminates the art of honoring donors' generosity through thoughtful recognition programs. Balancing privacy with public acknowledgment, nonprofits gain insights into designing bespoke recognition initiatives that celebrate donors while respecting their preferences. Chapter 6: Cultivating Long-Term Relationships dives into the nuances of stewarding donors over time, nurturing sustainable giving and fostering a sense of belonging within the donor community. Through segmentation and personalized engagement strategies, organizations build resilient relationships that withstand the test of time. In Chapter 7: Evaluating and Measuring Stewardship Impact, the focus shifts to data-driven evaluation methods essential for gauging the effectiveness of stewardship efforts. Armed with key performance indicators and donor feedback, nonprofits refine their strategies to maximize impact and donor satisfaction. Finally, Chapter 8: Adapting to Changing Donor Dynamics prepares organizations for the future by exploring emerging trends and technological advancements shaping the philanthropic landscape. From harnessing the power of social media to navigating virtual interactions, nonprofits gain invaluable insights into staying ahead of the curve. "The Art of Donor Stewardship" isn't just a book; it's a roadmap to success for nonprofits committed to building lasting relationships and driving meaningful social change. Packed with actionable strategies and real-world case studies, this comprehensive guide empowers organizations to unlock the full potential of their donor relationships, ensuring a brighter future for all. Discover the artistry behind donor stewardship and embark on a transformative journey toward nonprofit excellence today.
Relationship Fundraising
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Author : Ken Burnett
language : en
Publisher: John Wiley & Sons
Release Date : 2002-10-31
Relationship Fundraising written by Ken Burnett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-31 with Business & Economics categories.
Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising