Relationship Fundraising
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Relationship Fundraising
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Author : Ken Burnett
language : en
Publisher: The White Lion Press Limited
Release Date : 1992
Relationship Fundraising written by Ken Burnett and has been published by The White Lion Press Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
A donor-based approach to the business of raising money.
Friends For Life
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Author : Ken Burnett
language : en
Publisher: The White Lion Press Limited
Release Date : 1996
Friends For Life written by Ken Burnett and has been published by The White Lion Press Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Fund raising categories.
The Zen Of Fundraising
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Author : Ken Burnett
language : en
Publisher: John Wiley & Sons
Release Date : 2006-04-07
The Zen Of Fundraising written by Ken Burnett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-07 with Business & Economics categories.
If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.” Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.
Keep Your Donors
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Author : Tom Ahern
language : en
Publisher: John Wiley & Sons
Release Date : 2007-11-27
Keep Your Donors written by Tom Ahern and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-27 with Business & Economics categories.
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
Keep Your Donors
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Author : Tom Ahern
language : en
Publisher: Wiley + ORM
Release Date : 2011-01-04
Keep Your Donors written by Tom Ahern and has been published by Wiley + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-04 with Business & Economics categories.
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
Relationship Fundraising
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Author : Ken Burnett
language : en
Publisher: John Wiley & Sons
Release Date : 2002-10-31
Relationship Fundraising written by Ken Burnett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-31 with Business & Economics categories.
Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising
Relationship Fundraising In Einer Non Profit Organisation
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Author : Annett-Marlen Opolka
language : de
Publisher: GRIN Verlag
Release Date : 2007-08
Relationship Fundraising In Einer Non Profit Organisation written by Annett-Marlen Opolka and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08 with categories.
Studienarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Ostthüringer Verwaltungs- und Wirtschaftsakademie Gera e.V., 9 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Relationship-Fundraising in einer Non-Profit-Organisation von: Annett-Marlen Opolka Inhaltsverzeichnis 1. Einleitung - Problemstellung und Zielsetzung 3 2. Definitionen und Bedeutungen 3 2.1. Fundraising 3 2.2. Fundraising-Instrumente 4 2.3. Der Spendenmarkt in Deutschland 4 3. Relationship-Fundraising 5 3.1. Spenderpyramide 6 3.2. Private Spender als Zielgruppe 6 4. Beziehung zum Spender 7 4.1. Kommunikationskonzepte von OURCHILD e.V. 7 4.2. Das Spendenmailing 8 4.3. Der Spendenbrief 9 5. Die Zukunft des Relationship-Fundraising 10 Literaturverzeichnis 1. Einleitung - Problemstellung und Zielsetzung "Fundraising is the gentle art of teaching the joy of giving" Henry A. Rosso ("Fundraising ist die sanfte Kunst, die Freude am Spenden zu lehren") Eine effektive und erfolgreiche Kommunikationspolitik ist für eine Non-Profit- Organisation (NPO) notwendig, um in erster Linie in der Öffentlichkeit für ein positives Image, für Vertrauen und Akzeptanz gegenüber der Organisation zu sorgen. Durch die zunehmende Sättigung auf nahezu allen Märkten, tritt vor allem die Spenderbindung für viele Non-Profit-Organisationen in den Vordergrund ihrer Marketingaktivitäten. Das Ziel des Relationship-Fundraising ist die Spenderbindung. Die steigende Konkurrenz der Non-Profit- Organisationen untereinander verlangt nach einer klaren Positionierung in der Öffentlichkeit und Profilierung der eigenen Organisation. Die Kommunikationspolitik einer Non-Profit-Organisation ist daher als eine zielorientierte, langfristige und strategische Aufgabe zusehen. In der vorliegenden Arbeit wird dargestellt, wie die Kommunikationspolitik, die ein Instrument des Marke
Building Donor Loyalty
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Author : Adrian Sargeant
language : en
Publisher: John Wiley & Sons
Release Date : 2004-10-06
Building Donor Loyalty written by Adrian Sargeant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-06 with Business & Economics categories.
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.
Evaluating Relationship Fundraising Strategies Of Nonprofit Organizations
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Author : Christian Scherhag
language : de
Publisher:
Release Date : 2012
Evaluating Relationship Fundraising Strategies Of Nonprofit Organizations written by Christian Scherhag and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Fundraising Principles And Practice
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Author : Adrian Sargeant
language : en
Publisher: John Wiley & Sons
Release Date : 2010-04-19
Fundraising Principles And Practice written by Adrian Sargeant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-19 with Business & Economics categories.
This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice "Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort." ?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University "This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising." ?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent "Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners." ?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto "Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs." ?SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc. "Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that." ?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising