Relationship Fundraising In Einer Non Profit Organisation
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Relationship Fundraising In Einer Non Profit Organisation
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Author : Annett-Marlen Opolka
language : de
Publisher: GRIN Verlag
Release Date : 2007-08
Relationship Fundraising In Einer Non Profit Organisation written by Annett-Marlen Opolka and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08 with categories.
Studienarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Ostthüringer Verwaltungs- und Wirtschaftsakademie Gera e.V., 9 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Relationship-Fundraising in einer Non-Profit-Organisation von: Annett-Marlen Opolka Inhaltsverzeichnis 1. Einleitung - Problemstellung und Zielsetzung 3 2. Definitionen und Bedeutungen 3 2.1. Fundraising 3 2.2. Fundraising-Instrumente 4 2.3. Der Spendenmarkt in Deutschland 4 3. Relationship-Fundraising 5 3.1. Spenderpyramide 6 3.2. Private Spender als Zielgruppe 6 4. Beziehung zum Spender 7 4.1. Kommunikationskonzepte von OURCHILD e.V. 7 4.2. Das Spendenmailing 8 4.3. Der Spendenbrief 9 5. Die Zukunft des Relationship-Fundraising 10 Literaturverzeichnis 1. Einleitung - Problemstellung und Zielsetzung "Fundraising is the gentle art of teaching the joy of giving" Henry A. Rosso ("Fundraising ist die sanfte Kunst, die Freude am Spenden zu lehren") Eine effektive und erfolgreiche Kommunikationspolitik ist für eine Non-Profit- Organisation (NPO) notwendig, um in erster Linie in der Öffentlichkeit für ein positives Image, für Vertrauen und Akzeptanz gegenüber der Organisation zu sorgen. Durch die zunehmende Sättigung auf nahezu allen Märkten, tritt vor allem die Spenderbindung für viele Non-Profit-Organisationen in den Vordergrund ihrer Marketingaktivitäten. Das Ziel des Relationship-Fundraising ist die Spenderbindung. Die steigende Konkurrenz der Non-Profit- Organisationen untereinander verlangt nach einer klaren Positionierung in der Öffentlichkeit und Profilierung der eigenen Organisation. Die Kommunikationspolitik einer Non-Profit-Organisation ist daher als eine zielorientierte, langfristige und strategische Aufgabe zusehen. In der vorliegenden Arbeit wird dargestellt, wie die Kommunikationspolitik, die ein Instrument des Marke
Relationship Fundraising
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Author : Ken Burnett
language : en
Publisher: The White Lion Press Limited
Release Date : 1992
Relationship Fundraising written by Ken Burnett and has been published by The White Lion Press Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
A donor-based approach to the business of raising money.
Keep Your Donors
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Author : Tom Ahern
language : en
Publisher: John Wiley & Sons
Release Date : 2007-11-27
Keep Your Donors written by Tom Ahern and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-27 with Business & Economics categories.
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
Keep Your Donors
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Author : Tom Ahern
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-04
Keep Your Donors written by Tom Ahern and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-04 with Business & Economics categories.
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
The Zen Of Fundraising
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Author : Ken Burnett
language : en
Publisher: John Wiley & Sons
Release Date : 2006-04-07
The Zen Of Fundraising written by Ken Burnett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-07 with Business & Economics categories.
If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.” Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.
Fundraising Principles And Practice
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Author : Adrian Sargeant
language : en
Publisher: John Wiley & Sons
Release Date : 2010-03-04
Fundraising Principles And Practice written by Adrian Sargeant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-04 with Business & Economics categories.
This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice "Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort." ?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University "This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising." ?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent "Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners." ?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto "Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs." ?SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc. "Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that." ?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising
Building Donor Loyalty
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Author : Adrian Sargeant
language : en
Publisher: John Wiley & Sons
Release Date : 2004-10-06
Building Donor Loyalty written by Adrian Sargeant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-06 with Business & Economics categories.
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.
How To Start A Non Profit Organization
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Author : Gregory Becker
language : en
Publisher:
Release Date : 2020-06-07
How To Start A Non Profit Organization written by Gregory Becker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-07 with categories.
Have you always wondered what you could do to raise funds for your favorite cause? Do you think you should use social media platforms to increase your reach and improve your brand awareness? Are you looking for advanced strategies to assist your non-profit organization? If you answered yes to these questions, then you have come to the right place. Every non-profit organization makes a difference in the lives of so many communities. A social entrepreneur is someone who wants to start a non-profit to make a difference in the lives of the community and the world. A social entrepreneur cares deeply about the issues that people face and will work hard to find ways to help alleviate those issues. Your organization will not succeed just because it works toward a good cause. There are many organizations out there that work toward various causes, so how do you attract the right people to support your organization? It does take a lot of effort to succeed in running a non-profit organization. You need to learn the right techniques, and this book will provide that information. But what is the most important aspect for a non-profit organization to consider? Fundraising. This book sheds light on various aspects of fundraising and will help you define your strategy. This book includes information on: ● The various challenges a non-profit organization faces● How organizations should build a culture● How to develop and sustain relationships with donors and other people ● Different ways to network ● How to develop a fundraising strategy ● Effective ways to improve fundraising● Various online donation tools● How to become a networked non-profit and more. If you want to improve your reach and retain donors, follow the tips and tricks mentioned in this book. So, what are you waiting for? Grab a copy of this book now
Achieving Excellence In Fundraising
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Author : Eugene R. Tempel
language : en
Publisher: John Wiley & Sons
Release Date : 2010-11-04
Achieving Excellence In Fundraising written by Eugene R. Tempel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-04 with Business & Economics categories.
The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each step in the fundraising cycle. Praise for the Third Edition of Achieving Excellence in Fundraising "Achieving Excellence in Fundraising brings together the voices of leaders in the field with the research expertise of the Center on Philanthropy at Indiana University. This winning combination makes the updated third edition an excellent resource for everyone engaged in nonprofit fundraising." —John Lippincott, president, Council for Advancement and Support of Education (CASE) "This book is the best road map—coupled with creative approaches to the practice of fund development—you will find. The sections addressing donor interest and stewardship alone are worth the price. Take time to enhance your fundraising skills, and, most importantly,increase your fundraising results. Tempel, Seiler, and Aldrich have collaborated on apublication worthy of serious study." —William C. McGinly, president and CEO, Association for Healthcare Philanthropy "The third edition of this seminal piece of literature, Achieving Excellence in Fundraising, is a wonderful continuation of a legacy that provides the nonprofit sector with a thoughtful, comprehensive, and well-organized approach to contemporary and ethical fundraising practices. The legacy lives on!" —Denny Smith, president and CEO, CFRE International "One of the most significant challenges that the grantee organizations of foundations face is building sustainable resources. Achieving Excellence in Fundraising will help them build the fundraising program they need to do so." —Steve Gunderson, president and CEO, Council on Foundations "Today's donors seek new philanthropic experiences. Achieving Excellence in Fundraising couples the importance of good stewardship and relationships with innovation, engagement, and long-term results. This third edition takes a critical new look at a classic sector must-read." —Brian Gallagher, president and CEO, United Way Worldwide
Nonprofit Marketing And Fundraising
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Author : Roger Bennett
language : en
Publisher: Routledge
Release Date : 2018-07-26
Nonprofit Marketing And Fundraising written by Roger Bennett and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-26 with Business & Economics categories.
Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising. Chapters within the book cover, inter alia: criticisms of nonprofit fundraising and the research literature that has responded to attacks; issues connected with the questions ‘why people donate’ and ‘what characteristics describe the "giving type"’? ‘theories of giving’ and of donor retention, including foundational research relating to nonprofit relationship marketing; charity advertising (including criticisms of its use) and the branding of nonprofit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field.