Business Project Management And Marketing
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Market Management And Project Business Development
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Author : Hedley Smyth
language : en
Publisher: Routledge
Release Date : 2014-09-25
Market Management And Project Business Development written by Hedley Smyth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Business & Economics categories.
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
The Project Manager S Mba
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Author : Dennis J. Cohen
language : en
Publisher: John Wiley & Sons
Release Date : 2001-07-09
The Project Manager S Mba written by Dennis J. Cohen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-07-09 with Business & Economics categories.
Project managers are no longer judged by the technical success oftheir projects alone. They're also held accountable for theircontributions to the company's financial goals. Yet most projectmanagers don't have the business knowledge necessary to makeproject-based decisions that lead to bottom-line success. In thisbook, Dennis Cohen and Robert Graham, both former universityprofessors and experienced project management consultants, providethe skills that, until now, could only be gained through a graduatedegree and years of hands-on experience. Cohen and Graham walk project managers through basic businessconcepts such as value creation, accounting and finance, strategy,and marketing. They connect these concepts to the decisions projectmanagers face every day. And they make it easy to apply theresulting solutions on the job through a unique business systemscalculator. Readers can use the online calculator in conjunctionwith the book to understand how different project variables affectbusiness outcomes, to determine the overall impact of proposedproject changes, and to evaluate the economic results of manydecisions they make. Cohen and Graham's principles apply equally to projects inbusiness, non-profit, and government organizations. And each one isillustrated through case studies drawn from a range of industries,including pharmaceuticals, the technology sector, even thewinemaking business. Whether the mandate is to get new products tomarket, improve the infrastructure, or better serve customers andclients, this book teaches project managers how to make day-to-daydecisions from an upper-management perspective. And it provides ablueprint for planning and pitching potential projects thatdemonstrates a higher level of business savvy.
Business Project Management And Marketing
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Author : Michael Kleinaltenkamp
language : en
Publisher: Springer
Release Date : 2016-01-08
Business Project Management And Marketing written by Michael Kleinaltenkamp and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-08 with Business & Economics categories.
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Marketing Projects
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Author : Olivier Mesly
language : en
Publisher: CRC Press
Release Date : 2020-01-24
Marketing Projects written by Olivier Mesly and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-24 with Business & Economics categories.
Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power PRO: pessimistic, realistic, and optimistic scenarios POVs: points of vulnerability POE: point of equilibrium POW: product, organization, and work breakdown structures PWP: work psychodynamics This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions. Project managers excel at managing the processes for delivering new products and services. Marketers are keenly aware of latent, or unconscious needs, as well as those developing and emerging, and can provide project promoters and managers with exciting ideas. This book will help improve the mutual understanding between marketing and project managers, an effort ultimately benefiting end users, whether they be investors or customers. A better work atmosphere and a closer fit between marketing and project management objectives can only serve the interests of investors and end users, for whom marketers and project managers conceive and realize projects, one way or the other.
Project Business Management
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Author : Oliver F. Lehmann
language : en
Publisher: CRC Press
Release Date : 2018-07-17
Project Business Management written by Oliver F. Lehmann and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-17 with Business & Economics categories.
Roughly half of all project managers have to lead customer projects as profit centers on contractor side with two big objectives: making the customer happy and bringing money home. Customer projects are a high-risk business on both sides, customers and contractors, but the dynamics of this business have so far been mostly ignored in literature. The book is intended to fill this gap. The book helps project managers better understand the dynamics of customer projects under contract from business development through handover and find solutions for common problems. A central aspect is international contract laws, an often underestimated factor in projects.
Project Management Collins Business Secrets
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Author : Matthew Batchelor
language : en
Publisher: HarperCollins UK
Release Date : 2010-04-29
Project Management Collins Business Secrets written by Matthew Batchelor and has been published by HarperCollins UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-29 with Business & Economics categories.
The project management secrets that experts and top professionals use.
Agile Marketing Project Management Complete Self Assessment Guide
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2017-09-09
Agile Marketing Project Management Complete Self Assessment Guide written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-09 with categories.
This exclusive Agile Marketing Project Management Self-Assessment will make you the accepted Agile Marketing Project Management domain Veteran by revealing just what you need to know to be fluent and ready for any Agile Marketing Project Management challenge. How do I reduce the effort in the Agile Marketing Project Management work to be done to get problems solved? How can I ensure that plans of action include every Agile Marketing Project Management task and that every Agile Marketing Project Management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Agile Marketing Project Management opportunity costs are low? How can I deliver tailored Agile Marketing Project Management advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerardus Blokdyk. Blokdyk ensures all Agile Marketing Project Management essentials are covered, from every angle: the Agile Marketing Project Management Self-Assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Agile Marketing Project Management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Agile Marketing Project Management practitioners. Their mastery, combined with the uncommon elegance of the Self-Assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Agile Marketing Project Management are maximized with professional results. Your purchase includes access to the $249 value Agile Marketing Project Management Self-Assessment Dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Project Management Concepts Methods And Techniques
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Author : Claude H. Maley
language : en
Publisher: CRC Press
Release Date : 2012-05-15
Project Management Concepts Methods And Techniques written by Claude H. Maley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-15 with Business & Economics categories.
In order to succeed in today's increasingly competitive environment, corporations, companies, governments, and nonprofit organizations must be conversant with modern project management techniques. This is especially true for individuals looking to remain professionally competitive.Illustrating the why, what, and how of project management, Project M
Agile Marketing Project Management Complete Self Assessment Guide
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Author : Gerardus Blokdyk
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-09-11
Agile Marketing Project Management Complete Self Assessment Guide written by Gerardus Blokdyk and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-11 with categories.
This exclusive Agile Marketing Project Management Self-Assessment will make you the accepted Agile Marketing Project Management domain Veteran by revealing just what you need to know to be fluent and ready for any Agile Marketing Project Management challenge. How do I reduce the effort in the Agile Marketing Project Management work to be done to get problems solved? How can I ensure that plans of action include every Agile Marketing Project Management task and that every Agile Marketing Project Management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Agile Marketing Project Management opportunity costs are low? How can I deliver tailored Agile Marketing Project Management advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerardus Blokdyk. Blokdyk ensures all Agile Marketing Project Management essentials are covered, from every angle: the Agile Marketing Project Management Self-Assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Agile Marketing Project Management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Agile Marketing Project Management practitioners. Their mastery, combined with the uncommon elegance of the Self-Assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Agile Marketing Project Management are maximized with professional results. Your purchase includes access to the $249 value Agile Marketing Project Management Self-Assessment Dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Crm Project Management
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Author : Michael Gentle
language : en
Publisher: Kogan Page Publishers
Release Date : 2005-12-03
Crm Project Management written by Michael Gentle and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-03 with Business & Economics categories.
Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.