Campaign
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Marketing Campaign Development
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Author : Mike Gospe
language : en
Publisher: Happy About
Release Date : 2008
Marketing Campaign Development written by Mike Gospe and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: "I'm over-worked don't have the time to think strategically" or "Planning is overrated. I just need to get these projects done." As a result, we take short-cuts like "ready, fire, aim." Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results. Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan.
Advertising Campaign Design Just The Essentials
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Author : Robyn Blakeman
language : en
Publisher: M.E. Sharpe
Release Date : 2011
Advertising Campaign Design Just The Essentials written by Robyn Blakeman and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising campaigns categories.
Political Campaign Communication
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Author : Larry Powell
language : en
Publisher: Routledge
Release Date : 2017-12-06
Political Campaign Communication written by Larry Powell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-06 with Language Arts & Disciplines categories.
Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.
Negative Campaigning
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Author : Richard R. Lau
language : en
Publisher: Rowman & Littlefield
Release Date : 2004
Negative Campaigning written by Richard R. Lau and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Political Science categories.
Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.
Campaign Finance Law
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Author :
language : en
Publisher:
Release Date :
Campaign Finance Law written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Campaign funds categories.
A summary of state campaign finance laws with quick reference charts for the U.S. territories and possessions.
Campaign Finance Reform Proposals Of 1983
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Author : United States. Congress. Senate. Committee on Rules and Administration
language : en
Publisher:
Release Date : 1984
Campaign Finance Reform Proposals Of 1983 written by United States. Congress. Senate. Committee on Rules and Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Campaign funds categories.
Public Relations Campaigns
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Author : Mark Sheehan
language : en
Publisher: Oxford University Press, USA
Release Date : 2009
Public Relations Campaigns written by Mark Sheehan and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Mass media and business categories.
Public Relations Campaigns guides current and aspiring practitioners through the campaign planning, development and implementation process. Each chapter focuses on a specific element of a campaign and shows how this step can be implemented in the various disciplines of PR, including media relations, crisis management, risk communication, community relations, employee relations, marketing public relations, international public relations, political and government relations and financial relations. Offering the knowledge of an experienced team of contributors, both academics and practitioners, as well as case studies of real life scenarios, this is the perfect text to cultivate the creativity, flexibility and organisational skills that are required to create and run a successful public relations campaign. Book jacket.
Senators On The Campaign Trail
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Author : Richard F. Fenno
language : en
Publisher: University of Oklahoma Press
Release Date : 1998-02-01
Senators On The Campaign Trail written by Richard F. Fenno and has been published by University of Oklahoma Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-02-01 with Political Science categories.
This is a book about the politics of representative democracy, written from the perspective of the politicians who make it work. Typically, political scientists study campaigns from the perspective of the voter and for the purpose of explaining election outcomes. But campaigns also need to be studied from the perspective of the candidate, for the purpose of understanding representation. Richard F. Fenno, Jr., traveled with ten U.S. senators as they campaigned in their home states-using what he calls the "drop in/drop out, tag along/hang around" method of research-to present a developmental picture of their activities. His focus here is on three such activities—pursuing a career, campaigning for office, and building constituency connections. Taken together, the three constitute the political underpinnings of representative democracy. Fenno describes the achievement, the testing, and the maintenance of representational relationships. He examines challengers and incumbents, winners and losers, and motivations, strategies, and behaviors; and he reports on differences, similarities, and patterns among them. In studying the candidates' varied careers, campaigns, and connections in stages and sequences and in depth—and in allowing us to hear them reflect on these experiences—Fenno has been able to offer rare insights into campaigns and elections, insights very different from conventional ones that concentrate on the behavior of voters. In its focus on the process of representative democracy, Senators on the Campaign Trail offers a rich, rounded, developmental view of some high-level individuals who work at the business of representation. For scholars, the book suggests some qualitative confirmation and added stimulation in forging generalizations about politicians. For citizens, the book argues for replacing the conventional blanket condemnation of our politicians, so prevalent today, with more discriminating judgments about what they do, and why and to what purpose they do it.
The 2012 Presidential Campaign
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Author : Robert E. Denton
language : en
Publisher: Rowman & Littlefield
Release Date : 2013-07-29
The 2012 Presidential Campaign written by Robert E. Denton and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-29 with Political Science categories.
Presidential campaigns are our national conversations – the widespread and complex communication of issues, images, social reality, and personas. Political communication specialists break down the 2012 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election, to make sense of the “political bits” of communication that comprise our voting choices. The contributors look at the early campaign period, the nomination process and conventions, the social and political contexts, the debates, the role of candidate spouses, candidate strategies, political strategies, and the use of the Internet and other technologies.
The Formation Of Campaign Agendas
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Author : Holli A. Semetko
language : en
Publisher: Routledge
Release Date : 2013-04-15
The Formation Of Campaign Agendas written by Holli A. Semetko and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-15 with Language Arts & Disciplines categories.
This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.