Negative Campaigning
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The Positive Case For Negative Campaigning
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Author : Kyle Mattes
language : en
Publisher: University of Chicago Press
Release Date : 2015-02-06
The Positive Case For Negative Campaigning written by Kyle Mattes and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-06 with Political Science categories.
Turn on the television or sign in to social media during election season and chances are you’ll see plenty of negative campaigning. For decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have even argued that its pervasiveness in recent seasons has helped to drive down voter turnout. Arguing against this commonly held view, Kyle Mattes and David P. Redlawsk show not only that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed. The most comprehensive treatment of negative campaigning to date, The Positive Case for Negative Campaigning uses models, surveys, and experiments to show that much of the seeming dislike of negative campaigning can be explained by the way survey questions have been worded. By failing to distinguish between baseless and credible attacks, surveys fail to capture differences in voters’ receptivity. Voters’ responses, the authors argue, vary greatly and can be better explained by the content and believability of the ads than by whether the ads are negative. Mattes and Redlawsk continue on to establish how voters make use of negative information and why it is necessary. Many voters are politically naïve and unlikely to make inferences about candidates’ positions or traits, so the ability of candidates to go on the attack and focus explicitly on information that would not otherwise be available is crucial to voter education.
Going Dirty
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Author : David Mark
language : en
Publisher: Rowman & Littlefield
Release Date : 2007
Going Dirty written by David Mark and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with History categories.
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.
Negative Campaigning
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Author : Richard R. Lau
language : en
Publisher: Rowman & Littlefield
Release Date : 2004
Negative Campaigning written by Richard R. Lau and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Political Science categories.
Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.
Mudslingers
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Author : Kerwin C. Swint
language : en
Publisher: Union Square Press
Release Date : 2008
Mudslingers written by Kerwin C. Swint and has been published by Union Square Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising, Political categories.
Explores the 25 most negative campaigns in American history, including key mayoral races, especially nasty gubernatorial contests, divisive runs for the U.S. Senate, and presidential mudslinging.
Negative Campaigning
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Author : Margaret Haerens
language : en
Publisher: Greenhaven Publishing LLC
Release Date : 2014-04-25
Negative Campaigning written by Margaret Haerens and has been published by Greenhaven Publishing LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-25 with Young Adult Nonfiction categories.
This interesting and timely volume explores the effectiveness of negative campaign ads, whether or not negative campaigning has value, the effectiveness of fact-checking, and what fuels negative campaigning. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.
Taking Aim At Attack Advertising
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Author : Kim Fridkin
language : en
Publisher: Oxford University Press
Release Date : 2019-04-03
Taking Aim At Attack Advertising written by Kim Fridkin and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-03 with Political Science categories.
Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.
Going Negative
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Author : Stephen Ansolabehere
language : en
Publisher:
Release Date : 1995
Going Negative written by Stephen Ansolabehere and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising, Political categories.
The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.
Negative Campaigning
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Author : Richard R. Lau
language : en
Publisher:
Release Date : 2009
Negative Campaigning written by Richard R. Lau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
The past two decades have seen an explosion of social science research on negative political advertising as the number of political observers complaining about its use--if not negative campaigning itself--has also grown dramatically. This article reviews the literature on negative campaigning--what candidates are most likely to attack their opponent, under what circumstances, and most importantly, to what effect. We also discuss the many serious methodological issues that make studying media effects of any kind so difficult, and make suggestions for “best practices” in conducting media research. Contrary to popular belief, there is little scientific evidence that attacking one's opponent is a particularly effective campaign technique, or that it has deleterious effects on our system of government. We conclude with a discussion of whether negative political advertising is bad for democracy.
Negative Political Advertising
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Author : Karen S. Johnson-Cartee
language : en
Publisher: Routledge
Release Date : 2013-12-16
Negative Political Advertising written by Karen S. Johnson-Cartee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Business & Economics categories.
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
New Perspectives On Negative C
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Author : Alessandro Nai
language : en
Publisher:
Release Date : 2016-10-14
New Perspectives On Negative C written by Alessandro Nai and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-14 with Political Science categories.
Have you ever seen a politician fiercely attacking his opponent? Sure you have. Election campaigns without attacks on the rival candidate's performance, policy propositions and traits simply do not exist. Negative campaigning makes up a substantial part of election campaigns around the world. Though heavily covered in election news, the practice is strongly disliked by political pundits, journalists and voters. Some are even concerned that negative campaigning damages democracy itself. Negative campaigning has inspired numerous scholars in recent decades. But much of the existing research examines the phenomenon only in the United States, and scholars disagree on how the practice should be defined and measured, which has resulted in open-ended conclusions about its causes and effects. This unique volume presents for the first time work examining negative campaigning in the US, Europe and beyond. It presents systematic literature overviews and new work that touches upon three fundamental questions: What is negative campaigning and can we measure it? What causes negative campaigning? And what are its effects?