The Positive Case For Negative Campaigning
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The Positive Case For Negative Campaigning
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Author : Kyle Mattes
language : en
Publisher: University of Chicago Press
Release Date : 2015-02-06
The Positive Case For Negative Campaigning written by Kyle Mattes and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-06 with Political Science categories.
Turn on the television or sign in to social media during election season and chances are you’ll see plenty of negative campaigning. For decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have even argued that its pervasiveness in recent seasons has helped to drive down voter turnout. Arguing against this commonly held view, Kyle Mattes and David P. Redlawsk show not only that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed. The most comprehensive treatment of negative campaigning to date, The Positive Case for Negative Campaigning uses models, surveys, and experiments to show that much of the seeming dislike of negative campaigning can be explained by the way survey questions have been worded. By failing to distinguish between baseless and credible attacks, surveys fail to capture differences in voters’ receptivity. Voters’ responses, the authors argue, vary greatly and can be better explained by the content and believability of the ads than by whether the ads are negative. Mattes and Redlawsk continue on to establish how voters make use of negative information and why it is necessary. Many voters are politically naïve and unlikely to make inferences about candidates’ positions or traits, so the ability of candidates to go on the attack and focus explicitly on information that would not otherwise be available is crucial to voter education.
Negative Campaigning
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Author : Richard R. Lau
language : en
Publisher: Rowman & Littlefield
Release Date : 2004
Negative Campaigning written by Richard R. Lau and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Political Science categories.
Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.
Hardship Happiness
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Author : Lucius Annaeus Seneca
language : en
Publisher: University of Chicago Press
Release Date : 2014-03-05
Hardship Happiness written by Lucius Annaeus Seneca and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Philosophy categories.
Essays from the Stoic philosopher instructing how to find happiness in a world full of adversity. Lucius Annaeus Seneca (4 BCE–65 CE) was a Roman Stoic philosopher, dramatist, statesman, and advisor to the emperor Nero, all during the Silver Age of Latin literature. The Complete Works of Lucius Annaeus Seneca is a fresh and compelling series of new English-language translations of his works in eight accessible volumes. Edited by Elizabeth Asmis, Shadi Bartsch, and Martha C. Nussbaum, this engaging collection helps restore Seneca—whose works have been highly praised by modern authors from Desiderius Erasmus to Ralph Waldo Emerson—to his rightful place among the classical writers most widely studied in the humanities. Hardship and Happiness collects a range of essays intended to instruct, from consolations—works that offer comfort to someone who has suffered a personal loss—to pieces on how to achieve happiness or tranquility in the face of a difficult world. Expertly translated, the essays will be read and used by undergraduate philosophy students and experienced scholars alike. Praise for Hardship and Happiness “[The Complete Works of Lucius Annaeus Seneca] brings together many preeminent anglophone scholars of Seneca as editors and translators and succeeds in its aim to reach a wider audience through readable, modern English translations. . . . The overall high quality of the translations and notes make this volume (and its respective series) highly desirable for scholars and libraries alike.” —Classical Journal “A significant improvement over what has been available in English of the previous century. . . . The translations presented here admirably achieve the aim set out by the series’ editors: ‘to be faithful to the Latin while reading idiomatically in English.’ . . . Hardship and Happiness is a handsome volume, beautifully conceived and executed.” —Review of Metaphysics “We owe a debt of gratitude to Chicago for this one-volume selection of essays from long ago, which still have the power to stimulate our minds today.” —Classics for All
Going Negative
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Author : Shanto Iyengar
language : en
Publisher: Free Press
Release Date : 1997-08-01
Going Negative written by Shanto Iyengar and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08-01 with Political Science categories.
Citing the dangers associated with negative political advertising, a detailed study identifies its link to low voter turnout and discrimination
Going Dirty
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Author : David Mark
language : en
Publisher: Rowman & Littlefield
Release Date : 2007
Going Dirty written by David Mark and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with History categories.
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.
Negative Campaigning
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Author : Richard R. Lau
language : en
Publisher:
Release Date : 2009
Negative Campaigning written by Richard R. Lau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
The past two decades have seen an explosion of social science research on negative political advertising as the number of political observers complaining about its use--if not negative campaigning itself--has also grown dramatically. This article reviews the literature on negative campaigning--what candidates are most likely to attack their opponent, under what circumstances, and most importantly, to what effect. We also discuss the many serious methodological issues that make studying media effects of any kind so difficult, and make suggestions for “best practices” in conducting media research. Contrary to popular belief, there is little scientific evidence that attacking one's opponent is a particularly effective campaign technique, or that it has deleterious effects on our system of government. We conclude with a discussion of whether negative political advertising is bad for democracy.
Campaigning For Hearts And Minds
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Author : Ted Brader
language : en
Publisher: University of Chicago Press
Release Date : 2020-07-08
Campaigning For Hearts And Minds written by Ted Brader and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-08 with Political Science categories.
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
In Defense Of Negativity
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Author : John G. Geer
language : en
Publisher: University of Chicago Press
Release Date : 2008-07-29
In Defense Of Negativity written by John G. Geer and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-29 with Political Science categories.
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
Negativity In Democratic Politics
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Author : Stuart N. Soroka
language : en
Publisher: Cambridge University Press
Release Date : 2014-04-14
Negativity In Democratic Politics written by Stuart N. Soroka and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-14 with Political Science categories.
This book explores the political implications of the human tendency to prioritize negative information over positive information. Drawing on literatures in political science, psychology, economics, communications, biology, and physiology, this book argues that "negativity biases" should be evident across a wide range of political behaviors. These biases are then demonstrated through a diverse and cross-disciplinary set of analyses, for instance: in citizens' ratings of presidents and prime ministers; in aggregate-level reactions to economic news, across 17 countries; in the relationship between covers and newsmagazine sales; and in individuals' physiological reactions to network news content. The pervasiveness of negativity biases extends, this book suggests, to the functioning of political institutions - institutions that have been designed to prioritize negative information in the same way as the human brain.
Negative Political Advertising
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Author : Karen S. Johnson-Cartee
language : en
Publisher: Routledge
Release Date : 2013-12-16
Negative Political Advertising written by Karen S. Johnson-Cartee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Business & Economics categories.
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?