Campaign Talk
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Campaign Talk
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Author : Roderick P. Hart
language : en
Publisher: Princeton University Press
Release Date : 2009-07-01
Campaign Talk written by Roderick P. Hart and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-01 with Political Science categories.
Roderick Hart may be among the few Americans who believe that what politicians say in a campaign actually matters. He also believes that campaigns work. Even as television coverage, political ads, and opinion polls turn elections into field days for marketing professionals, Hart argues convincingly that campaigns do play their role in sustaining democracy, mainly because they bring about a dialogue among candidates, the press, and the people. Here he takes a close look at the exchange of ideas through language used in campaign speeches, political advertising, public debates, print and broadcast news, and a wide variety of letters to the editor. In each case, the participants choose their words differently, and this, according to Hart, can be a frustrating challenge to anyone trying to make sense of the issues. Yet he finds that the process is good for Americans: campaigns inform us about issues, sensitize us to the concerns of others, and either encourage us to vote or at least heighten our sense of the political world. Hart comes to his conclusions by using DICTION, a computer program that has enabled him to unearth substantive data, such as the many subtle shifts found in political language, over the past fifty years. This approach yields a rich variety of insights, including empirically based explanations of impressions created by political candidates. For example, in 1996 Bill Clinton successfully connected with voters by using many human-interest words--"you," "us," "people," "family." Bob Dole, however, alienated the public and even undermined his own claims of optimism by using an abundance of denial words--"can't," "shouldn't," "couldn't." Hart also tracks issue buzzwords such as "Medicare" to show how candidates and voters define and readjust their positions throughout the campaign dialogue. In the midst of today's increased media hype surrounding elections, Americans and the candidates they elect do seem to be listening to each other--as much as they did in years gone by. Hart's wide-ranging, objective investigation upends many of our stereotypes about political life and presents a new, more bracing, understanding of contemporary electoral behavior.
The Talk Of The Party
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Author : Sharon E. Jarvis
language : en
Publisher: Rowman & Littlefield
Release Date : 2005
The Talk Of The Party written by Sharon E. Jarvis and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with History categories.
How did "liberal" become a dirty word in American politics? How did "compassionate conservative" become a viable campaign theme? When did the "independent voter" become the most sought-after prize in modern campaigns? And why haven't "third-party candidates" enjoyed similar acclaim? The Talk of the Party listens to how the language of partisanship--including words like Democrat, Republican, party, liberal, conservative, and independent--has been used over the past fifty years and how it has created or limited political opportunities. Listening to the talk of the party can teach valuable lessons about campaigns, opportunities for public life, and the future of these American institutions.
Talk Show Campaigns
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Author : Michael Parkin
language : en
Publisher: Routledge
Release Date : 2014-02-05
Talk Show Campaigns written by Michael Parkin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-05 with Political Science categories.
Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate—from long shot primary contender to major party nominee—hitting the talk show circuit at some point during the campaign. This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns. The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting. Talk Show Campaigns shows that this is more than a gimmick—it’s a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.
The Credibility Of Campaign Promises
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Author : Christine Mary Burkhalter
language : en
Publisher:
Release Date : 1997
The Credibility Of Campaign Promises written by Christine Mary Burkhalter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Communication in politics categories.
Political Communication In American Campaigns
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Author : Joseph S. Tuman
language : en
Publisher: SAGE Publications
Release Date : 2007-10-19
Political Communication In American Campaigns written by Joseph S. Tuman and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-19 with Language Arts & Disciplines categories.
In Political Communication in American Campaigns, Joseph S. Tuman provides a comprehensive, clear, and accessible treatment of American campaign rhetoric and argues that modern elections are not really about contests between candidates or political parties; rather, they are more about the competing messages each player in the political process must present to persuade and reach voters.. This book′s triangulated approach to political communication includes (1) all forms of campaign speech and oratory; (2) the rhetorical dimensions of campaign debates; and (3) candidate/campaign interaction with mass media. Key Features Allows readers to deconstruct and understand how and why speeches affect voters: Offers methods for understanding how political speeches are constructed and targeted, as well as how to apply these methodologies to a variety of campaign oratories. Provides a comprehensive and entertaining explanation of the history of campaign debates in the United States: A historical description of the evolution of political campaign helps situate modern debates within the context of specific mass media strategies and tactics employed by campaigns. Reflects how changes in mass media have now influenced how campaigns communicate messages to voters: Explores the relationship between campaigns and mass media, with an emphasis on paid and free media, and addresses the contemporary intersection of campaign Web sites and blogs with campaign main messages, fundraising, manipulating news coverage and creating ads. Offers an insider′s view of how campaigns work—and how news media coverage of campaigns works: The book is written with additional insights from the author′s experiences as a political consultant and as a political analyst for news media. Presents contemporary examples that all readers will understand: Real-life case studies of debates from both state and national elections; all forms of campaign oratories; and mass mediated campaigns. Intended Audience This text is designed for advanced courses dealing with such topics as political communication, media & politics, presidential rhetoric, and persuasion, as found in departments of communication, media studies, and political science.
Talk With The People Campaign
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Author : Anti-War Union
language : en
Publisher:
Release Date : 1972
Talk With The People Campaign written by Anti-War Union and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Elections categories.
Directional Cheap Talk In Electoral Campaigns
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Author : Keith E. Schnakenberg
language : en
Publisher:
Release Date : 2015
Directional Cheap Talk In Electoral Campaigns written by Keith E. Schnakenberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Can campaign communications credibly transmit information about candidates' policy intentions? To answer this question, I develop and analyze a game-theoretic model of campaign communication in a two-candidate majority rule election with multidimensional policies. Candidate and voter preferences are private information and campaigns consist of both candidates sending cheap talk messages in order to communicate information about their preferences. The game possesses equilibria involving informative campaign messages which reveal information about the directions of the candidates' ideal points from the center of the policy space but leave the voters uncertain about which candidate is more extreme.
Political Campaign Communication
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Author : Judith S. Trent
language : en
Publisher: Rowman & Littlefield
Release Date : 2008
Political Campaign Communication written by Judith S. Trent and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Political Science categories.
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.
Major Campaign
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Author : John G. Diefenbaker
language : en
Publisher:
Release Date : 1957
Major Campaign written by John G. Diefenbaker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with categories.
Presidential Campaign Rhetoric In An Age Of Confessional Politics
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Author : Brian T. Kaylor
language : en
Publisher: Lexington Books
Release Date : 2010-12-28
Presidential Campaign Rhetoric In An Age Of Confessional Politics written by Brian T. Kaylor and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-28 with Political Science categories.
When a Bible-quoting Sunday School teacher, Jimmy Carter, won the 1976 presidential election, it marked the start of a new era of presidential campaign discourse. The successful candidates since then have followed Carter's lead in publicly testifying about their personal religious beliefs and invoking God to justify their public policy positions and their political visions. With this new confessional political style, the candidates have repudiated the former perspective of a civil-religious contract that kept political leaders from being too religious and religious leaders from being too political. Presidential Campaign Rhetoric in the Age of Confessional Politics analyzes the religious-political discourse used by presidential nominees from 1976-2008, and then describes key characteristics of their confessional rhetoric that represent a substantial shift from the tenets of the civil-religious contract. This new confessional political style is characterized by religious-political rhetoric that is testimonial, partisan, sectarian, and liturgical in nature. In order to understand why candidates have radically adjusted their God talk on the campaign trail, important religious-political shifts in American society since the 1950s are examined, which demonstrate the rhetorical demands evangelical religious leaders have placed upon our would-be national leaders. Brian T. Kaylor utilizes Michel Foucault's work on the confession_with theoretical adjustments_to critique the significant problems of the confessional political era. With clear analyses and unsettling relevance, Kaylor's critique of contemporary political discourse will rouse the interest and concern of engaged citizens everywhere.