Cases In Services Marketing
DOWNLOAD
AUDIOBOOK
Download Cases In Services Marketing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Cases In Services Marketing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Services Marketing Text And Cases 2 E
DOWNLOAD
AUDIOBOOK
Author : Harsh V. Verma
language : en
Publisher: Pearson Education India
Release Date : 2011
Services Marketing Text And Cases 2 E written by Harsh V. Verma and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Services industries categories.
The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.
Services Marketing
DOWNLOAD
AUDIOBOOK
Author : Steve Baron
language : en
Publisher:
Release Date : 2003
Services Marketing written by Steve Baron and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Professions categories.
This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.
Services Marketing Cases In Emerging Markets
DOWNLOAD
AUDIOBOOK
Author : Sanjit Kumar Roy
language : en
Publisher: Springer
Release Date : 2016-09-08
Services Marketing Cases In Emerging Markets written by Sanjit Kumar Roy and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-08 with Business & Economics categories.
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
Services Marketing
DOWNLOAD
AUDIOBOOK
Author : C. Bhattacharya
language : en
Publisher: Excel Books India
Release Date : 2009
Services Marketing written by C. Bhattacharya and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
While most books on marketing and services are readable, very few take the student's viewpoint and set out to answer the question Is it understandable? in the affirmative. This book and its pedagogy has been designed precisely with this in mind:v Design: The book has a consistency of design that is innovative, with aesthetic appeals. v Opening and Closing Cases: Every chapter begins and ends with a case. The cases introduce the primary theme and issues discussed in the chapter and closes with analytical tasks for the students. The cases are original, pertaining to Indian situations, companies and protagonists, helping the Indian students to connect.v Objectives: Every chapter has clear learning expectations, get a glimpse of the chapter context and their respective importance. v End-of-chapter Questions: The questions are many and have been designed carefully to enhance learning for the students. There are elements of research, project work, and academic exercises in them.v Illustrations: The book is generous with pleasing and informative charts, tables and diagrams.v Glossary: The Appendix at the end of the book contains a glossary of services and marketing terminologies. v Marketing models: In addition to the text, the appendix also contains major marketing models mentioned in the text, which are frequently used by the marketers.v How to do cases: The Appendix also contains an useful section for all students a template for case discussion and analysis.There are four parts in the book. Part I takes an overview look at the major differences between services and goods and their characteristics, classifications and different models. It methodically analyses the section on the local, domestic and international conditions and environment factors that have affected services. It also examines the importance of Relationship Marketing in services. Part II examines in-depth the marketing of services. It looks sweepingly and with depth at marketing planning and strategy, service buying behaviour, knowledge management and marketing research in services, and the seven marketing mix variables for services. Part III is about the assessment of service delivery and customer relationship management. Part IV deals exclusively with comprehensive service cases. The cases are in addition to the opening and closing cases. The book lucidly explains the basic concepts of services and marketing and fills a long-standing need of the students for a book on both services and marketing.
Services Marketing
DOWNLOAD
AUDIOBOOK
Author : Christopher H. Lovelock
language : en
Publisher: Prentice Hall
Release Date : 1984
Services Marketing written by Christopher H. Lovelock and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Combining conceptual rigor with real-world and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries.
Services Marketing Concepts Strategies Cases
DOWNLOAD
AUDIOBOOK
Author : K. Hoffman
language : en
Publisher: Cengage Learning
Release Date : 2016-01-01
Services Marketing Concepts Strategies Cases written by K. Hoffman and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-01 with Business & Economics categories.
Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. A wealth of real examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving readers valuable insights and important skills for success in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Cases In Services Marketing
DOWNLOAD
AUDIOBOOK
Author : Vinith Kumar Nair
language : en
Publisher:
Release Date : 2010
Cases In Services Marketing written by Vinith Kumar Nair and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Service industries categories.
Services Marketing
DOWNLOAD
AUDIOBOOK
Author : K. Douglas Hoffman
language : en
Publisher: Cengage Learning
Release Date : 2009
Services Marketing written by K. Douglas Hoffman and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Service industries categories.
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
Service Marketing Concepts Applications And Cases
DOWNLOAD
AUDIOBOOK
Author : Gupta
language : en
Publisher:
Release Date : 2000
Service Marketing Concepts Applications And Cases written by Gupta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Services Marketing
DOWNLOAD
AUDIOBOOK
Author : K. Douglas Hoffman
language : en
Publisher: Thomson
Release Date : 2006
Services Marketing written by K. Douglas Hoffman and has been published by Thomson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Service industries categories.
SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases to further illustrate concepts and offers unique coverage on creating the seamless service firm to support a customer-focused organizational culture.
