Celebrity Sells

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Celebrity Sells

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Author : Hamish Pringle
language : en
Publisher: John Wiley & Sons
Release Date : 2004-05-21

Celebrity Sells written by Hamish Pringle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-21 with Business & Economics categories.

Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation

Celebrity Sells

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Author : Hamish Pringle
language : en
Publisher: John Wiley & Sons
Release Date : 2004-06-25

Celebrity Sell

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Author : Ad Museum
language : en
Publisher: Prion Books
Release Date : 2001

Celebrity Sell written by Ad Museum and has been published by Prion Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Art categories.

Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping carts than a recommendation from a familiar, friendly face. As faces didn't come any more familiar than the stars of the screen, the celebrity sell was born. If you couldn't decide what to smoke, drink, eat, or wear, there was no need to worrythe stars were there to help. Among those starring in these 31 postcards are Lucille Ball, John Wayne, Frank Sinatra, Elizabeth Taylor, Ronald Reagan, Rock Hudson, Laurence Olivier, and Liberace.

The Kim Kardashian Principle

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Author : Jeetendr Sehdev
language : en
Publisher: Hachette UK
Release Date : 2017-03-23

The Kim Kardashian Principle written by Jeetendr Sehdev and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-23 with Business & Economics categories.

In this New York Times bestselling sensation, media personality and the world's leading authority on celebrity branding Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. 'One of the most influential books of the year' Michael Levin, Huffington Post 'The most buzzed about business book of the year!' Forbes 'Everything that a PR or spin doctor has traditionally advised: do the opposite' The Times 'The best in the business' Variety *One of Bustle's 20 Best Nonfiction Books* In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products and services break through? Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch. From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

Celebrity Inc

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Author : Jo Piazza
language : en
Publisher: Open Road Media
Release Date : 2011-11-15

Celebrity Inc written by Jo Piazza and has been published by Open Road Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-15 with Business & Economics categories.

From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.

Celebrity Endorsement In Advertising Do Celebrities Promise Something Wrong

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Author : Romina Müller
language : en
Publisher: GRIN Verlag
Release Date : 2011-12-16

Celebrity Endorsement In Advertising Do Celebrities Promise Something Wrong written by Romina Müller and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-16 with Philosophy categories.

Essay from the year 2011 in the subject Communications - Ethics in the Media, grade: 90/96, Lindenwood University, language: English, abstract: In a capitalistic society, it is all about selling. Times are over when there was only one brand to buy. Nowadays, companies have to fight for attention for their products. A price war has emerged, and commercials are a part of it. Advertising agencies shoot for different solutions to market their products. One of these options is using celebrities to endorse cosmetics, beverages, fashion, and much more. The goal hereby is as follows: If a celebrity—whom some people regard as a superior individual—uses a product, it has to be good for everybody else. Hence, consumers will buy. The issue with this is that people believe celebrities, no matter what. Some still think that celebrities know more about life and what products to choose than the average person. Companies do not mind, because their use of celebrities boosts their sales. So is it ethical for a company to use a celebrity’s image to sell products, whether favorable or not, and to sometimes bend the truth by doing so?

Celebrity And The Media

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Author : Sean Redmond
language : en
Publisher: Bloomsbury Publishing
Release Date : 2013-11-26

Celebrity And The Media written by Sean Redmond and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-26 with Social Science categories.

An engaging introduction to the key terms, concepts, dilemmas and issues that are central to the study and critical understanding of celebrity, exploring the impacts of celebrity culture on the modern media and examining the influence that celebrity has on the way people place themselves in the modern world.

Made Up

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Author : Martha Laham
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2020-10-15

Made Up written by Martha Laham and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-15 with Business & Economics categories.

Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.

Industry Secrets

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Author : Ashei Khan
language : en
Publisher:
Release Date : 2021-02-13

Industry Secrets written by Ashei Khan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-13 with categories.

So... What Is This Secret Strategy(And How Can You Use It To Become Famous!?!)Over the past decade we've dumping hundreds of thousands of dollars into building a PROMO machine... like the Major labels have. If your goal is to get fans and turn them into paying followers, that's what we do.Shortly after we launched 'THE COME UP" and went viral, I came up with this book, to show others how to go viral with the SAME strategy that we used to put our movie out!The Invisible MACHINE that I show you in this book uses the SAME strategy that we've been using with hundreds of artists and brands since then.This best selling book will give you access to the exact system we used to reach over 5 million people and you can use it on your brand to become the most powerful celebrity in your space!

We Are What We Sell 3 Volumes

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Author : Danielle Sarver Coombs
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-01-15

We Are What We Sell 3 Volumes written by Danielle Sarver Coombs and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-15 with Social Science categories.

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Celebrity Sells

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